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Association Brain Food Weekly: 5.21.21

Reid All About it

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. Presenters: Benita Lipps, Head of Association Management, Interel Group. Much is uncertain, but current projections can help.

San Jose 369
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Association Brain Food Weekly: 5.14.21

Reid All About it

The ongoing uncertainty of in-person, online, or hybrid events does not make securing or increasing sponsorship revenue easy. We will dive into the three stages, make sure you are not short-circuiting a critical stage, and help you increase your sponsorship revenue. More info/register. Hosts/presenters: Lewis Flax and Scott Oser.

St. Louis 341
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Stronger by Association: Battle for Relevance: How Twitter, Harvard.

AMR Management Services

Army Impact Associations (Part 2 of 2). Coming from the media world I often see parallels between magazines and associations. Like many print media outlets, HBR was facing declining subscriptions and advertising. This should sound familiar to associations struggling with membership and sponsorship.).

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Face Your Fear of Technology

Association Adviser

There are non-scary ways to embrace technology to better engage with your members and to maximize non-dues revenue for your association. Much of the tech we use or encounter in our everyday lives can be adapted for association use. The courage to broach new tech means the courage to earn more non-dues revenue.

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Game Plan 2014: Seeing Around the Corners

Association Adviser

Many associations lack member communication plans that are fully integrated. Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. Year-round, 365-day engagement through technology and social media is one of the biggest trends she has observed.

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Inbound Marketing’s Potential for Membership

Associations Now

“There’s just so much potential for associations, because at associations we’re so good at creating relevant content and have been for years and years. We have people working at the top of the funnel on the attract side, creating content, doing social media, doing SEO, keyword research, all that,” he says. “We

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Successfully Embracing Change is a Team Effort

Association Adviser

Eight years ago, however, NBOA was a much smaller association of 700 members whose primary focus was a consulting service that served an average of 10 schools per year. The other 690 members saw NBOA through their magazine, annual meeting and webinars, but otherwise they received very little association support in their professional roles.

Team 69