MemberClicks

AUGUST 1, 2023

Marketing Plan – Your marketing plan outlines quarterly goals, metrics for success, and strategies and tactics for reaching your ideal member profile and generating revenue to accomplish your goals in Step 1. Operation plan – Describes your association’s operational needs such as staffing output and related costs.

Recruiting 52

Recruiting Recruitment Cost Discount 52

Reid All About it

JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Association Management Companies (AMCs) and Diversity, Equity, and Inclusion, Part 2. CAE, chief executive officer of the American Speech-Language-Hearing Association.

Certificate 322

Certificate Technology Communications Revenue 322

Aaron Wolowiec

OCTOBER 21, 2014

Associations tend to put members into categorical groups as broad as “regular members,” which can lead to a lack of understanding of its members. But often, this key element of association management is overlooked. Associations tend to commission studies of their industries as a whole. Economic factors. Member needs.

Survey 100

Survey How To Sample Revenue 100

Reid All About it

MAY 12, 2023

How to Generate Revenue for Advocacy Efforts Learn about strategies and best practices for generating revenue for association advocacy efforts. Hear about various revenue streams, including sponsorships, advocacy funds, and events, and tips on how to optimize each of these revenue channels. No plan, no progress.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

MAY 19, 2023

Tiffany Moule at Higher Logic explains what associations should know about ChatGPT. Non-dues revenue partners. Get specific tools and templates to help you manage the hiring process, including How to Create a Great Job Description, Situational Interview Questions, and a sample assessment/interview scorecard. 1 CAE credit.

Strategy 195

Strategy Content Leadership Email Marketing 195

MemberClicks

SEPTEMBER 21, 2022

This makes it way more cost-effective to retain the support of existing members than recruiting, onboarding and engaging new members all the time. Plus: members that stay are happy members and are more likely to talk about your association – growing your word-of-mouth exposure. your budget. Renewal benefits for your members.

Process 52

Process Strategy Tips Discount 52

Reid All About it

MARCH 9, 2018

Take away a sample 12-month marketing calendar. Presenter: Kevin Yanushefski, Product Marketing Manager, Cvent. associations; key principles behind the regulation and how they relate to compliance; mapping your data flows; GDPR gap assessment—knowing what needs fixing; and legal, technical, and management compliance issues.

DC 120

DC millennials North Carolina Washington 120