Reid All About it

MAY 19, 2023

Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. Email Address: Subscribe If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. .* – Do This, Not That! More info/register.

Strategy 195

Strategy Content Leadership Email Marketing 195

Reid All About it

SEPTEMBER 29, 2023

Marketing to younger generations. If you’re trying to figure out how to market to Gen Z and millennials, Mercury Creative Group explains how to build an association brand that attracts and retains younger members. Now your organization is back to hosting in-person events and you are wrestling with your sponsorship plans.

Revenue 272

Revenue Innovation Education Tools 272

Reid All About it

AUGUST 11, 2023

Impexium recommends five strategies for a change management framework. Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. – Onboarding Strategies for All Stages of Membership Does your onboarding strategy include new members and renewing members?

Chicago 195

Chicago Certificate Marketing Content 195

Reid All About it

JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Event apps. You’d think every attendee would use your event app, but that’s not always the case. However, their event experience—and your sponsors’ satisfaction—would improve if they did. 1 CMP credit.

Metro 195

Metro Strategy Technology Marketing 195

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APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. Elizabeth Grace Saunders, Harvard Business Review ) Good eats Skip down to the list of free educational events if you prefer takeout. More info/register. More info/register.

Leadership 195

Leadership Education Revenue Strategy 195

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AUGUST 4, 2023

Quick hits Five things to do to heat up your content marketing game during the summer lull. Ann Gynn, Content Marketing Institute ) No, you don’t need to learn golf to advance in your career. For dessert, key lime pie bought at the seafood market and made by a local baker, yum. How can we design an executable learning strategy?

Atlanta 195

Atlanta Price Revenue Denver 195

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research.

Chicago 200

Chicago Newsletter Mooc Education 200

Higher Logic

MAY 1, 2018

You also need sustainable, behind-the-scenes management processes and tools to help you pull off a seamless event every time. When you’re looking at your next event, plan on including these five expert strategies to ensure your event is smoother and more successful than your last: Choose the right event software.

Strategy 120

Strategy Tips Discount Software 120

Reid All About it

APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Membership marketing has come a long way since I first started in associations. Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email.

DC 205

DC Recruiting Recruitment Washington 205

Reid All About it

JUNE 9, 2023

I want to share better advice and ideas in the blog posts I write on behalf of clients. Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. They also share change management strategies for change-fatigued association professionals. Event marketing. Creativity.

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. AI and event planning. Offer what AI cannot: “curiosity, creativity, empathy, emotion, intuition, and maybe most of all, imagination.” 1 CAE credit.

Tools 195

Tools Education Newsletter Chicago 195

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MARCH 24, 2023

Sponsorship strategy. In this comprehensive guide to tiered and à la carte sponsorship models for in-person, virtual and hybrid events , EventMobi suggests how to price, sell and deliver sponsorships, measure ROI, and craft a post-event report for corporate partners. Data-informed event planning. 1 CAE credit.

Revenue 227

Revenue Chicago Leadership Education 227

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JANUARY 29, 2021

The weekly list of free educational events and resources for the association community…. Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

Reid All About it

MARCH 17, 2023

The weekly list of free educational events and resources for the association community… Online learning. But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Content is a commodity, says WBT Systems.

Revenue 205

Revenue Certificate Committee Leadership 205

NXUnite

DECEMBER 13, 2023

These mission-driven companies place purpose at the heart of their business strategies. At NXUnite by Nexus Marketing , we provide a platform where brands and organizations within the mission-driven sector can collaborate, learn, and grow. Getting Attention The Google Ad Grant is a great marketing resource for nonprofits.

Software 130

Software Discount Tools Resources 130

Reid All About it

MAY 7, 2021

I hope associations see the potential in continuing to offer virtual events. Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Quick hits. Rand Fishkin, SparkToro ).

Technology 370

Technology St. Louis Strategy Products 370

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MARCH 25, 2022

Professional development market potential. MemberSuite describes how a proactive data strategy can keep you in touch with members and customers no matter where they move. Probably every reader of this blog is Gen N, a cross-generational consumer segment. Subscribe to Blog via Email. Generation N. You’re Gen N.

Revenue 195

Revenue Content Virginia Technology 195

Reid All About it

JUNE 16, 2023

Event planning. Is your event planning to-do list still up to snuff? Whether you’re new to the business or have been planning events forever, take a look at the post-pandemic event checklist put together by Impexium. Event marketing. What a meal! But storytelling is hard to get right.

Project 195

Project Tools Revenue Metro 195

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JUNE 2, 2023

The weekly list of free educational events and resources for the association community… “Almost everything will work again if you unplug it for a few minutes, including you.” Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. They’re interested in the content, that’s it. 1 CMP credit.

Technology 195

Technology Chicago Education System 195

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DECEMBER 6, 2019

WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. Steven MacDonald at SuperOffice provides a guide to GDPR for B2B marketers that includes smart advice even if you don’t have an EU audience. The Invisible Workload of Event Planning.

LMS 221

LMS Software Revenue Cost 221

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MAY 14, 2021

The weekly list of free educational events and resources for the association community…. Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. Event safety. During the last one, they introduced their event safety playbook full of tips and resources.

St. Louis 341

St. Louis Technology Strategy Conference 341

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APRIL 21, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support and evaluation. Membership marketing. MemberSuite reminds us why data-informed content marketing is such a powerful tool for associations. CAE credit.

Education 195

Education Committee Recruiting Recruitment 195

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MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Virtual event sponsors and exhibitors.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

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FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

Recruiting 329

Recruiting Recruitment Project Technology 329

Reid All About it

MAY 26, 2023

WBT Systems shares strategies for convincing people to commit time to their own professional development. Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. Good intentions are nice, but they mean nothing if they don’t turn into action. 1 CAE credit.

Technology 195

Technology Education Arkansas Leadership 195

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APRIL 9, 2021

During the pandemic, MemberSuite noticed your already full plate was taking on additional tasks and projects so they’re sharing strategies to help you cope with an extremely heavy workload. Event Farm is hosting a series of virtual events on pandemic compliance and safety at in-person events. Website insight.

San Diego 370

San Diego Revenue Strategy Content 370

Reid All About it

NOVEMBER 19, 2021

Timesaving tips, productivity checklists and useful templates from content marketing articles published in the last couple of years. Jodi Harris, Content Marketing Institute ). Seven predictions about the future of events from Marco Giberti, author of Reinventing Live: The Always-On Future of Events. Quick hits.

Revenue 195

Revenue Technology Conference Education 195

MemberClicks

NOVEMBER 29, 2023

With virtual event sponsorship, your organization gets more funding while increasing your reputation by associating your organization with well-known companies known for making an impact in causes related to your mission or values. In-kind – Where businesses provide goods or services as a contribution to your event.

Video 97

Video Case Study Discount Proposal 97

Reid All About it

MAY 29, 2020

Ellipsis Partners and Achurch Consulting have been burning the midnight oil on a virtual events ebook that’s definitely worth checking out. It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. Intriguing. Virtual conference of the week.

San Diego 259

San Diego Strategy Conference North Carolina 259

GrowthZone

OCTOBER 14, 2021

Here are some task ideas for association or chamber of commerce interns that are developmental and mutually beneficial: Research and write blog articles. Provide your intern with some topic ideas and let them find information online to create content for your association’s blog. Assist in social media strategy.

Social Media 78

Social Media Class Event Planning Strategy 78

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JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

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JUNE 26, 2020

If you’re into it, check out my weekly In The Kitchen posts on my Grabbing the Gusto blog for more. The recipe is coming this weekend on my Gusto blog. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Build a Sponsorship Strategy Focused on Monetizing Your In-Person & Digital Events.

Montana 370

Montana Conference Content Education 370

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MAY 22, 2020

Virtual event sponsors/exhibitors. Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Joe Post, Vice President Strategy, Adage Technologies.

Certificate 369

Certificate Revenue Conference North Carolina 369

Fonteva

DECEMBER 19, 2019

It’s likely that you have developed a set member engagement strategy over the years. Association member engagement strategies. These long term goals can be achieved through various member engagement efforts and strategies. Email marketing. Live events. Email marketing. Live events. Let’s get started!

Member Engagement 59

Member Engagement Strategy LMS Class 59

Reid All About it

OCTOBER 29, 2021

6% have no formal, documented strategy for their virtual conference. Marketing education. They explain why senior execs are ruining your marketing plans and what you can do about it. Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Revenue 195

Revenue Survey Leadership Education 195

Forj

APRIL 22, 2021

The biggest difference here is who is responsible for carrying out the strategy that the consultant provides— the consultant alongside your internal team or your team itself. Some of these services include: Creating a strategy for your learning business. Creating a content development strategy. Converting courses to new formats.

LMS 172

LMS Course Price Team 172

Reid All About it

JUNE 19, 2020

Inclusion strategy. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. This is an opportunity for membership professionals to learn best practices from their peers on topics related to change management, membership growth, innovation, relevance, trends, and strategic planning. More info/register.

Video 221

Video Conference Revenue Industry 221