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Your Member Recruiting Campaign Will Fail Without This

YourMembership

Technology. But it’s not just the millennials who are struggling with reasons to join their parents’ (or grandparents’) organizations. How do you convince someone to join your association when every hour of their lives is booked? Nonprofits + Foundations. Chambers + EDCs. Corporate + Social. Education + Alumni.

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Association Brain Food: 1.19.24

Reid All About it

Nimble AMS explains how an AMS empowers your association’s recruitment, engagement and retention efforts by helping you better understand members, anticipate their needs, provide a better digital experience and deliver personalized emails and content. Marketing to Gen Z and millennials. Membership, again. More info/register.

Revenue 256
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Association Brain Food: 2.23.24

Reid All About it

Gen Z and millennial marketing. Hear about the benefits of a Chapter Ambassador Program, how to recruit Ambassador members, the steps needed to launch the program, how to leverage this as a member benefit, and the overall value proposition. Event sponsorships. Here’s some help for marketing more effectively to younger generations.

DC 261
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Arrested Development? A Strategic Approach to Technology Reboots Association Growth

.orgCommunity

Somewhere back in the Dark Ages of IT- say two years ago, because that’s how fast the electronic world moves now ¬- we thought about technology as a tool to do business. Technology has made the leap out of the toolbox. Gen Z thinks and acts VERY differently than Millennials. In this excerpt from our book, Association 4.0—Positioning

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First Steps to Better Employee Engagement

Associations Now

In their new book, The Non-Obvious Guide to Employee Engagement (for Millennials, Boomers, and Everyone Else) , Jamie Notter and Maddie Grant, CAE, arrive at a definition that’s at once simple and complicated. Employee engagement is the result of people being consistently successful,” they write.

Chicago 102
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Association Brain Food Weekly: 7.16.21

Reid All About it

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. Usability testing is the latest version of that phenomenon—and it’s a good thing to learn about over on the Fionta blog since it solves lots of problems and increases the value of your technology investments. Usability testing.

Revenue 195
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Mission Driven Volunteer Q&A

Spark Consulting

Volunteer Match’s 2012 Millennial Impact Report. Find out more in ASAE’s resulting book 10 Lessons for Cultivating Member Commitment. Any tips on recruiting for larger commitment volunteering, like authoring a magazine article? How can we get more Gen-Xers and Millennials involved? How can we help them?