Reid All About it

JULY 14, 2011

She also recognized Smith’s behavior as a social media failure for ESPN. Eben Oliver Weiss at Bicycling magazine summed up the situation: “ The true courageous athletes are picking themselves up off the pavement after hitting the road at 25 to 35 miles per hour and finishing a 140 mile ride. Cycling is boring.

Social Media 150

Social Media California Team Communications 150

Association Adviser

NOVEMBER 14, 2013

Developing a Successful Student Membership Strategy. California Society of Association Executives Seasonal Spectacular. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies.

Directory 60

Directory California Social Media Newsletter 60

Beth Kanter

SEPTEMBER 28, 2015

I presented a plenary session on networked mindsets and leadership and facilitated two workshops on SMARTer Social Media. The concept is simple – ask supporters to take a photo of themselves with your campaign message and share it on social media channels. Key to their strategy was using influencers.

Social Media 28

Social Media Idaho Oregon Case Study 28

SCD Group

JANUARY 28, 2013

For the last five years, Director of Editorial & Creative Services Michael Buller has helped shape content marketing strategy at the Dana-Farber Cancer Institute. He’s found great ways to tiptoe around that nonprofit four-letter word (marketing), shaping a content-focused strategy for his organization.

New Hampshire 40

New Hampshire California Social Media Content 40

SCD Group

FEBRUARY 24, 2013

And, the Super Bowl helped showcase the continuing engagement power of Social Media platforms, especially Twitter. #1 This piece highlights the dilemma many associations face: when – if ever – you convert your magazine or newsletter to digital and stop sending printed editions. 6 Social media scores with Super Bowl.

Los Angeles 40

Los Angeles Detroit San Francisco Social Media 40

Association Adviser

MAY 20, 2014

Is technology a department, a strategy or something in between? It’s a strategy, argued Brooks. Malcom said technology falls somewhere between a department and a strategy because all departments are now using technology. Rosenberger said she views technology as more of a tool or a vehicle that’s part of a much larger plan.

Technology 60

Technology How To Video Social Media 60

Beth Kanter

MARCH 23, 2012

As a social media specialist at MomsRising.org and a Latina who has published a blog for seven years, has two Facebook pages, a Twitter account, a LinkedIn page and now a newly opened Pinterest account, easily the biggest misconception I have encountered is that Latinos are not online. MomsRising also has a social media reach of 3.5

Social Media 28

Social Media Newsletter California Strategy 28