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Association Brain Food Weekly: 11.29.19

Reid All About it

. – Demystifying Event Marketing. Learn why events are such an important part of a holistic marketing strategy and how they are uniquely capable of delivering incredible returns when integrated as part of a multi-channel marketing strategy. Presenter: Alyssa Peltier, Manager, Event Marketing, Cvent. 1 CMP credit.

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The Risk of Not Owning Your Online Brand

YourMembership

I was talking with an association executive recently about their social media and online community efforts and was surprised to learn that they were considering turning off their integrated online community in favor exclusively using the LinkedIn group page for their association.

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Got NDR (Non-Dues Revenue)?

Association Adviser

Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require. If he had more resources, GACTE’s Gambill said his organization would like to focus more on social media advertising. NDR wish list. ” Joint conferences and speed-dating.

Revenue 60
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Association Brain Food Weekly: 1.10.20

Reid All About it

Getting back up on my soapbox… California wanted its new law AB5 to protect Uber drivers, but, sadly, it will put freelance writers (and other freelancers) out of business. Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Elise Dopson, Databox ). More info/register.

LMS 243
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Association Brain Food Weekly: 3.8.19

Reid All About it

MemberSuite explains how associations can respond to this market demand by offering certificate and certification programs. Presenter: Madison Layman, Senior Associate of Content Marketing at Cvent. Social Engineering – Your Biggest Security Threat, and How to Stay Safe. More info/register. Host: Nonprofit Tech for Good.

LMS 170
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Best of the Web: November 2013

Association Adviser

Membership Marketing Blog. How to Keep Your Non-Dues Revenue Going. California Society of Association Executives Seasonal Spectacular. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. How to Communicate After a Train Wreck. Bill Rosenthal. SmartBlog on Leadership.

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From the Corner Office: What I Learned About Leadership from Arnold Schwarzenegger

Association Adviser

This month’s Corner Office spotlight shines on Martyn Hopper, executive vice president and CEO of the 1,600 member Pest Control Operators of California (PCOC), one of the nation’s largest regional pest control associations. with more than 36,000 members in California. It’s an interesting dynamic. That must be nice. I’m from the U.K.,