Reid All About it

JUNE 2, 2017

Hear about the recently released PCMA white paper, The Power of Events , providing insights into adult learning behaviors and expectations, examples of digital event/engagement adoption models, and a five-year, live streaming case study from PCMA. . – The Power of Digital Events: Revolutionizing Audience Engagement.

Raleigh 150

Raleigh Chicago DC Washington 150

Membership Marketing

JANUARY 27, 2010

Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. Testing in membership recruitment allows your organization to market more efficiently. Case Study. (9).

Recruiting 40

Recruiting Recruitment Marketing Price 40

Membership Marketing

JULY 17, 2012

Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. You also will have difficulty recruiting a new member if you cannot identify who top prospects are for membership. Recruitment -- when prospects choose to join you. Case Study. (9). Speaking Engagements.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

NOVEMBER 1, 2010

Maximizing your Website as a Tool for Membership Recruitment. When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns. This information typically comes in the form of a free email newsletter or a white paper on an important topic of interest to visitors.

Tools 40

Tools Marketing Recruiting Recruitment 40

Associations Now

NOVEMBER 29, 2023

A newly released white paper explores what leaders can do to ensure both their organizations and members stay resilient and adapt as they confront climate change. That’s where Engel and Alcorn’s recently released white paper “ The Time is Now: Association Resilience and Adaption and the Anthropocene Climate Disruption ,” comes in.

Case Study 64

Case Study Conference Resources Recruiting 64

Membership Marketing

DECEMBER 30, 2011

Labels: Marketing Planning , White Paper. Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Membership Recruitment. (4). White Paper. (4). Tony Rossell. at Friday, December 30, 2011. Email This BlogThis! Share to Twitter Share to Facebook. Network with Me.

Tools 40

Tools Marketing Price Report 40

Membership Marketing

JUNE 18, 2012

Many organizations are seeing growth in membership and using great tools to recruit, engage, and retain members. Unleash the Power of Market Testing in your Membership Recruitment. So Why Test in Membership Recruitment? Seven Levers to Increase Membership Recruitment. Case Study. (9). White Paper. (4).

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

OCTOBER 7, 2011

Recruitment, Retention, and Engagement Trends. Unleash the Power of Market Testing in your Membership Recruitment. Case Study: A Thriving Membership Organization. Case Study. (9). Membership Recruitment. (4). White Paper. (4). What Membership Means Around the World. Network with Me.

Marketing 40

Marketing Case Study Price Survey 40

Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program. Labels: Membership Recruitment.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

JUNE 20, 2012

So Why Test in Membership Recruitment? After my last post, you might say to me, “So what’s wrong with not doing market testing in my membership recruitment program?” Unleash the Power of Market Testing in your Membership Recruitment. So Why Test in Membership Recruitment? Case Study. (9).

Marketing 40

Marketing Price Discount Recruiting 40

Membership Marketing

OCTOBER 20, 2011

Unleash the Power of Market Testing in your Membership Recruitment. Case Study: A Thriving Membership Organization. Case Study. (9). Membership Recruitment. (4). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts.

Marketing 40

Marketing Price Case Study Survey 40

Membership Marketing

MAY 25, 2012

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. Unleash the Power of Market Testing in your Membership Recruitment.

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

MARCH 12, 2012

• Year over year new member recruitment. Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Membership Recruitment. (4). White Paper. (4). If you would like an Excel version of it, please send me an email (under my bio at right) and I will forward it to you.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

JANUARY 19, 2012

Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Membership Recruitment. (4). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle. Ten Top Membership Acquisition Offers.

Marketing 40

Marketing Cost Price Survey 40

Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9).

Marketing 40

Marketing Price Report Survey 40

SCD Group

AUGUST 12, 2012

.” Images, text, video, audio, animation and illustration assets can all be reshaped, stretched, mashed up and rendered anew across blogs, websites, video channels, eBooks, white papers, tradeshow displays and more ( see 42 ideas for using content ). What is your “Marketing Mother Lode?”

Content 40

Content Columbus Ohio eBook 40

Membership Marketing

JULY 5, 2011

Growth in new member recruitment appears to be a big driver in membership growth. Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Membership Recruitment. (4). White Paper. (4). These results are significantly better compared to both 2010 and 2009. Network with Me.

Report 40

Report Survey Price Recruiting 40

Membership Marketing

APRIL 4, 2012

Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Membership Recruitment. (4). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle. Ten Top Membership Acquisition Offers.

Report 40

Report Marketing Price Survey 40

Membership Marketing

MARCH 27, 2012

Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Membership Recruitment. (4). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle. Ten Top Membership Acquisition Offers.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

JANUARY 4, 2011

I think that even though every situation will be different, the book would have benefited from some case studies that highlight the ROI and value that associations have achieved by deploying a successful social media strategy. I agree we need to back these concepts up with case studies. Case Study. (9).

Marketing 40

Marketing Social Media Case Study Price 40

Membership Marketing

DECEMBER 8, 2009

Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Membership Recruitment. (4). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle. Ten Top Membership Acquisition Offers.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

JANUARY 26, 2012

Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Membership Recruitment. (4). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle. Ten Top Membership Acquisition Offers.

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

MARCH 7, 2011

I get a lot of questions about this, so I thought it might be of help to provide some sample language you can use to present this option on recruitment and renewal efforts. Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Membership Recruitment. (4). White Paper. (4).

Sample 40

Sample Marketing Price Survey 40

Membership Marketing

DECEMBER 12, 2011

Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Membership Recruitment. (4). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle. Ten Top Membership Acquisition Offers.

Marketing 40

Marketing Class Miami Price 40

Membership Marketing

NOVEMBER 14, 2011

Unleash the Power of Market Testing in your Membership Recruitment. Five Steps to Building a Membership Recruitment St. Case Study. (9). Membership Recruitment. (4). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts.

Marketing 40

Marketing Price Survey Tips 40

Membership Marketing

DECEMBER 13, 2010

Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Membership Recruitment. (4). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle. Ten Top Membership Acquisition Offers.

Marketing 40

Marketing Baltimore Maryland Price 40

Membership Marketing

JULY 26, 2011

Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Membership Recruitment. (4). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle. Ten Top Membership Acquisition Offers.

Marketing 40

Marketing Project Price Survey 40

Membership Marketing

MARCH 31, 2010

Over a million pieces of recruitment mail were analyzed that went out over several campaigns and there were over 10,000 paid responses. Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Membership Recruitment. (4). White Paper. (4). It is fun to slice and dice data.

Marketing 40

Marketing Rhode Island South Dakota West Virginia 40

Membership Marketing

APRIL 12, 2012

Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Membership Recruitment. (4). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle. Ten Top Membership Acquisition Offers.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

MARCH 9, 2012

Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Membership Recruitment. (4). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle. Ten Top Membership Acquisition Offers.

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

MARCH 8, 2012

Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Membership Recruitment. (4). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle. Ten Top Membership Acquisition Offers.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

FEBRUARY 16, 2011

Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Membership Recruitment. (4). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle. Ten Top Membership Acquisition Offers.

Survey 40

Survey Marketing Price Analysis 40

Membership Marketing

SEPTEMBER 13, 2010

More Marketing Channels Available for Membership Recruitment. ” Ideally, careful tracking of membership recruitment will help define what marketing channels are most effective for your organization. Labels: Marketing Media , Membership Recruitment. Unleash the Power of Market Testing in your Membership Recruitment.

Marketing 40

Marketing Price Recruiting Recruitment 40

Membership Marketing

JULY 22, 2010

Email Usage Up, but Effectiveness Rated Lower for Membership Recruitment. Interestingly, when asked to rate the effectiveness of using email to recruit new members, those who said that email was the “most” effective channel, dropped from 24 percent in 2009 to 10 percent in 2010. Speaking Engagements. Speaking Engagements.

Recruiting 40

Recruiting Recruitment Survey Price 40

Membership Marketing

FEBRUARY 12, 2010

As you may recall, last year, our survey provided critical comparative data on how organizations recruit members, engage new members and renew their members. Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Membership Recruitment. (4). White Paper. (4). Awareness.

Survey 40

Survey Marketing Analysis Price 40

Membership Marketing

DECEMBER 9, 2010

Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Membership Recruitment. (4). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle. Ten Top Membership Acquisition Offers.

Analysis 40

Analysis Price Survey Virginia 40

Membership Marketing

JANUARY 19, 2010

Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Membership Recruitment. (4). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle. Ten Top Membership Acquisition Offers.

Marketing 40

Marketing Social Media Price Survey 40