Aaron Wolowiec

DECEMBER 13, 2012

So, it quickly becomes evident that a simple content curation strategy could easily help qualify some of this information, further promoting the organization as a valuable resource and content expert. Program outlines/white papers. Case studies. Content treasurers may take many forms. Audio/video recordings.

Content 100

Content Newsletter Social Media Case Study 100

Reid All About it

JUNE 2, 2017

Hear about the recently released PCMA white paper, The Power of Events , providing insights into adult learning behaviors and expectations, examples of digital event/engagement adoption models, and a five-year, live streaming case study from PCMA. . – The Power of Digital Events: Revolutionizing Audience Engagement.

Raleigh 150

Raleigh Chicago DC Washington 150

Membership Marketing

NOVEMBER 12, 2010

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Unleash the Power of Market Testing in your Membership Recruitment. Using Social Media to Recruit Staff. Case Study. (9).

Social Media 40

Social Media Recruiting Recruitment Marketing 40

Membership Marketing

OCTOBER 19, 2010

Why Share the Wealth through Membership Recruitment? This past weekend, I was in Chicago doing some membership presentations and spoke with members of one group who asked, “Why should I recruit members for the organization? Labels: Member Benefits , Membership Recruitment. Case Study. (9). Growth Strategy. (43).

Recruiting 40

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Membership Marketing

DECEMBER 28, 2011

How to Recognize a Good Strategy? We are told that the organization is going to launch a bold new strategy. In sports, we see the impact of strategy played out in game situatons right before our eyes. ” All of these items have their place, but they should not be mistaken for a strategy. .” “1.

Strategy 40

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Membership Marketing

MAY 4, 2010

What Strategy Leads to Membership Growth? In our Membership Marketing Benchmarking Study this year, we asked participants to tell us their membership growth strategy. Labels: 2010 Benchmarking Survey , Growing Membership , Growth Strategy. Unleash the Power of Market Testing in your Membership Recruitment.

Strategy 40

Strategy Marketing Price Survey 40

Membership Marketing

JULY 17, 2012

Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. You also will have difficulty recruiting a new member if you cannot identify who top prospects are for membership. Recruitment -- when prospects choose to join you. Speaking Engagements. Speaking Engagements. Publications.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

JANUARY 27, 2010

Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. Testing in membership recruitment allows your organization to market more efficiently. Case Study. (9).

Recruiting 40

Recruiting Recruitment Marketing Price 40

Membership Marketing

NOVEMBER 1, 2010

Maximizing your Website as a Tool for Membership Recruitment. When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns. This information typically comes in the form of a free email newsletter or a white paper on an important topic of interest to visitors.

Tools 40

Tools Marketing Recruiting Recruitment 40

Membership Marketing

DECEMBER 30, 2011

Labels: Marketing Planning , White Paper. Unleash the Power of Market Testing in your Membership Recruitment. How to Recognize a Good Strategy? Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17).

Tools 40

Tools Marketing Price Report 40

Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program. Speaking Engagements.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

JUNE 18, 2012

Many organizations are seeing growth in membership and using great tools to recruit, engage, and retain members. Unleash the Power of Market Testing in your Membership Recruitment. So Why Test in Membership Recruitment? Seven Levers to Increase Membership Recruitment. Case Study. (9). growth strategies. (4).

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

OCTOBER 7, 2011

Recruitment, Retention, and Engagement Trends. Unleash the Power of Market Testing in your Membership Recruitment. Case Study: A Thriving Membership Organization. Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy.

Marketing 40

Marketing Case Study Price Survey 40

Membership Marketing

JUNE 20, 2012

So Why Test in Membership Recruitment? After my last post, you might say to me, “So what’s wrong with not doing market testing in my membership recruitment program?” Unleash the Power of Market Testing in your Membership Recruitment. So Why Test in Membership Recruitment? Case Study. (9).

Marketing 40

Marketing Price Discount Recruiting 40

Membership Marketing

OCTOBER 20, 2011

Unleash the Power of Market Testing in your Membership Recruitment. Case Study: A Thriving Membership Organization. Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Membership Recruitment. (4).

Marketing 40

Marketing Price Case Study Survey 40

Membership Marketing

MAY 25, 2012

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. Unleash the Power of Market Testing in your Membership Recruitment.

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

MARCH 12, 2012

• Year over year new member recruitment. Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Membership Recruitment. (4). White Paper.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

JANUARY 19, 2012

Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Membership Recruitment. (4). White Paper. (4). View my complete profile.

Marketing 40

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Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. Unleash the Power of Market Testing in your Membership Recruitment. Awareness.

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

JANUARY 4, 2011

Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. Open Community also emphasizes building a value proposition around your social media strategy. But I stuck with it and I am glad that I did. ” 2.

Marketing 40

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Membership Marketing

APRIL 4, 2012

Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Membership Recruitment. (4). White Paper. (4). View my complete profile.

Report 40

Report Marketing Price Survey 40

Membership Marketing

JULY 5, 2011

Growth in new member recruitment appears to be a big driver in membership growth. Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). White Paper. (4).

Report 40

Report Survey Price Recruiting 40

Membership Marketing

MARCH 27, 2012

Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Membership Recruitment. (4). White Paper. (4). View my complete profile.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

DECEMBER 12, 2011

Unleash the Power of Market Testing in your Membership Recruitment. How to Recognize a Good Strategy? Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Membership Recruitment. (4). White Paper. (4).

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Membership Marketing

JANUARY 26, 2012

Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Membership Recruitment. (4). White Paper. (4). View my complete profile.

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

MARCH 7, 2011

I get a lot of questions about this, so I thought it might be of help to provide some sample language you can use to present this option on recruitment and renewal efforts. Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4).

Sample 40

Sample Marketing Price Survey 40

Membership Marketing

NOVEMBER 14, 2011

Unleash the Power of Market Testing in your Membership Recruitment. Five Steps to Building a Membership Recruitment St. Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Membership Recruitment. (4).

Marketing 40

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Membership Marketing

DECEMBER 13, 2010

Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Membership Recruitment. (4). White Paper. (4). View my complete profile.

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Membership Marketing

DECEMBER 8, 2009

Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Membership Recruitment. (4). White Paper. (4). View my complete profile.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

SEPTEMBER 13, 2010

More Marketing Channels Available for Membership Recruitment. He wrote, “I believe that many, if not most, of the organizations pursuing this strategy will not be able to sustain this pace (or spend) to keep up with all these new channels. Labels: Marketing Media , Membership Recruitment. Case Study. (9).

Marketing 40

Marketing Price Recruiting Recruitment 40

Membership Marketing

JULY 26, 2011

Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Membership Recruitment. (4). White Paper. (4). View my complete profile.

Marketing 40

Marketing Project Price Survey 40

Membership Marketing

APRIL 12, 2012

Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Membership Recruitment. (4). White Paper. (4). View my complete profile.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

MARCH 9, 2012

Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Membership Recruitment. (4). White Paper. (4). View my complete profile.

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

MARCH 8, 2012

Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Membership Recruitment. (4). White Paper. (4). View my complete profile.

Social Media 40

Social Media Marketing Price Survey 40

SCD Group

AUGUST 12, 2012

.” Images, text, video, audio, animation and illustration assets can all be reshaped, stretched, mashed up and rendered anew across blogs, websites, video channels, eBooks, white papers, tradeshow displays and more ( see 42 ideas for using content ). Strategy | Content | Discovery. No comments: Post a Comment. Newer Post.

Content 40

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Membership Marketing

MARCH 31, 2010

Over a million pieces of recruitment mail were analyzed that went out over several campaigns and there were over 10,000 paid responses. Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43).

Marketing 40

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Membership Marketing

FEBRUARY 16, 2011

Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Membership Recruitment. (4). White Paper. (4). View my complete profile.

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