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Your Guide to Building a Membership Marketing Strategy: Tips for 2023 and Beyond

MemberClicks

That means clearly communicating your organization’s value proposition. Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling.

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Association Brain Food Weekly: 11.20.20

Reid All About it

Certification launch. WBT Systems shares the advice of two association execs who launched a certification during the pandemic. Quick hits before we get to the list of next week’s free education: 40 one-sentence newsletter tips. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

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Association Brain Food: 5.12.23

Reid All About it

Amith Nagarajan at Sidecar explains the basics of API —“the communication bridge between different software applications”—the problem with misleading “integrates with anything” claims and questions to ask vendors during the software evaluation process. Location: Chicago IL. More info/register. to 2:45 p.m. 1 CAE credit. .

Chicago 200
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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Use Webinars to Communicate. To supplement the webinars, provide additional online courses and certifications through a Learning Management System (LMS) and boost your non-dues revenue even more. Use Webinars to Communicate. Want to learn more about automating your email communications ? Onboard New Members.

Revenue 296
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Association Brain Food Weekly: 5.21.21

Reid All About it

Promotions: Tipping the Scales in Your Favor. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. 5 Secrets of Email Marketing Geniuses. Measuring What Matters: The Value of Your Online Community. Chris Detzel, Community Program Manager at Reltio. Host: ASAE.

San Jose 369
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3 Ways to Improve Membership Acquisition at Your Association

Higher Logic

You don't have to test every communication channel to find out the best way to reach your prospects, thanks to data from fellow associations. The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional).

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3 Ways to Use Virtual Events to Promote eLearning Programs

Higher Logic

Once they start attending your webinars and finding value, they’ll continue coming back to you for more content – on-demand webinars, conference recordings, online certification and continuing education programs, maybe even your annual meeting. For more tips on monetizing your webinars, click here.