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OCTOBER 7, 2016

Presenter: Gayle Rosnick, CMP and CMP-HC Certification Director, Convention Industry Council. Learn how they embarked on a data-driven, innovative, holistic and wide-reaching strategy to create an open, inclusive, content-driven community based membership model that connects online and offline engagement in whole new ways.

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JANUARY 10, 2020

Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Take away key criteria for selecting the right format for the right content. Location: Washington DC.

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APRIL 5, 2024

She recaps a case study presented at the Innovation Summit about the American Board of Medical Specialties’ use of the blue ocean strategy to expand their certification tool into new markets. AI-generated SEO content is “polluting our culture for your own minor profit. To keep them at bay, find a new blue ocean.” More info/register.

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DECEMBER 14, 2018

Is your association seeking new streams of non-dues revenue as well as new streams of content for your digital and print publications? MemberSuite explains how sponsored content solves both these challenges and why you should consider offering this opportunity to your industry partners. 14 best content marketing newsletters for 2019.

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JULY 31, 2020

If your members have to acquire new knowledge and skills to thrive in this new pandemic environment, WBT Systems suggests offering this type of certificate (and digital badge) program. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Planning virtual conferences. Tue 8/4 at 11 a.m. –

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JANUARY 31, 2020

Find out how to have a great content strategy in less than two minutes in this video from web strategist Ray van Hilst of Yoko Consulting. Then, if you have more time, check out the advice and resources in this Gather Content interview with content strategist Hilary Marsh. Location: Washington DC. Tue 2/4 at 12 p.m.

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JANUARY 15, 2021

Content/education strategy. In response to the pandemic, many associations hosted new virtual events, took down their members-only content paywall, and reduced fees for virtual conferences and education—changes that affect their membership value proposition. 17+ free ways to get more traffic to your content. Quick hits.

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OCTOBER 5, 2018

In their Ultimate Guide to SEO , HubSpot describes in plain English how to increase your site’s visibility and rankings with search engine optimization, content marketing, and link building. Chapter Roundtable in Washington DC. Location: Washington DC. – Association Palooza VI (Washington DC). Host: EventMobi.

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MAY 5, 2023

Hosts: Higher Logic and Canadian Society of Association Executives (CSAE) Speakers: Edward Byers, CHRP, CMP, CAE, Business Development at CSAE Emily Stamm, Senior Sales Engineer at Higher Logic Kelly Whelan, Content Marketing Manager at Higher Logic Tue 5/9 at 3 p.m. Location: Washington DC. 1 CAE credit. More info/register.

Chicago 205

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OCTOBER 4, 2019

For my marketing friends: Nico Prins at Content Marketing Institute explains how to use Google Search Console to increase traffic to your site. Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Learn about platform strategies, content strategies, design and workflow.

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JUNE 26, 2020

As some associations canceled in-person conferences and made the switch to virtual, two association teams found themselves owning different elements of the experience—the meetings team handled the content while the education team managed the platform. How to Use Data to Drive Your Content Strategy & SEO. To organize your content?

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JANUARY 5, 2018

. – Small Staff Association Brown Bag Lunch (Farragut/Dupont, Washington DC). Location: Washington, DC. Great content is only part of the equation for successful online education—most organizations also need a way to effectively deliver the content, track participation, and manage credit and certificates.

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DECEMBER 1, 2023

Content calendars. Trust me, when you don’t know which direction your content is going, the publishing process comes to a halt. Hilary Marsh explains the why, what, and how of content calendars and how to choose the best one for your organization. Host: Certification Network Group Speakers: Alyssa Rulf Fountain, Ph.D.,

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MARCH 15, 2019

Here’s a quick path to burnout: all the tedious tasks associated with certification processes , yuck, been there. Beyond the Logo: Building Real Partnerships to Grow Non-Dues Revenue (virtual and Washington DC). Locations: virtual and Washington DC. Improving Member Engagement (Coffee Talk – Washington DC). 1 CAE credit.

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FEBRUARY 14, 2020

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Learn how to develop the ideal mix of self-paced, virtual and in-person training content. Locations: online and Washington DC. – How to Know What Your Sponsors/Partners Are Thinking and What They Want (Washington DC).

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SEPTEMBER 18, 2020

That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Creating an Intentional Culture: Moving Diversity from Conversations to Actions (DC Idea Swap).

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APRIL 28, 2023

Before developing a certification exam or any type of education program or pathway focused on a specific job role, you must do a job analysis. Mercury Creative Group explains why you should have an individual ideal buyer in mind when crafting marketing content—actually, this is a good idea when writing any content. CAE credits.

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OCTOBER 20, 2017

As a CAE whose studying and exam experience is still imprinted in my brain, I can relate to this post from WBT Systems about motivating certification candidates. Do you have a plan in place to keep your members coming back to you – for content, peer networking and to take action? Chapter Roundtable in Washington DC.

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MAY 12, 2023

shares 15 ways to improve your newsletter content and delivery. 15 Ways To Take Your Email Newsletter To The Next Level Learn how to use email newsletter marketing to engage your members about current topics and industry trends, newsletter best practices, increasing engagement, curating outside content, and automation. But do you?

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JULY 8, 2016

– DC Lunch & Learn (Washington, DC). Learn how digital credentials—data-rich, portable, verified representations of demonstrated skills and earned certifications—are changing the way people learn, recruit, and work. – How to Design Future-Friendly Content. Host: Gather Content. More info/register.

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SEPTEMBER 22, 2023

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries, and much more. Get all the juicy details on how they crafted a killer title, created engaging content, and promoted the webinar to the right audience. Location: Washington DC. More info/register.

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DECEMBER 8, 2023

Membership Mondays Winter Celebration (Washington DC) Enjoy beer, wine, soft drinks, and a light nosh to celebrate a great 2023. Location: Washington DC. More info/register. Host: ASAE Tue 12/12 from 10:25 a.m. to 4:30 p.m. – 1 CAE credit. More info/register. 1 CAE credit. . More info/register. More info/register. . –

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FEBRUARY 1, 2019

Mon 2/4 at 2 p.m.* – Are Your Certifications at Risk? Voluntary Certification Legislation in the States. Distinguish between the types of legislative impacts on your certification program(s) and clarify the differences between mandatory and voluntary government oversight. Location: Washington DC. Skip Braziel, AICPA.

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MARCH 22, 2019

Do you have a strategy to keep them coming back to you – for content, resources and to take action? Teaming together, Association Chat and DC photographer Geoff Livingston are taking studio portraits of association employees who can tell us “why associations matter.” Location: Washington DC. 1 CAE credit. *All to 5:00 p.m. –

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JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Actually, this is a good idea when writing any content. Reaching “Best in World” Status for the Content You Need to Attract and Retain Members Learn how to shift from an article-first to a multimedia publishing organization.

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MARCH 2, 2018

The best marketing for educational programs is content marketing , said LMS provider WBT Systems—and I agree. Content marketing helps you develop a relationship of trust with the reader because you’re providing them value, not spewing promotions at them. Thought leadership and content delivery is a valuable part of modern marketing.

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MAY 7, 2021

Amith Nagarajan writes at Sidecar about the potential for associations to issue accreditations and certifications on the blockchain. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Backstage Pass: Producing Compelling Content that Drives Engagement. Intriguing. CAE credits.

Technology 370

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DECEMBER 7, 2018

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Identify your organization’s current preferred method of delivering content. Washington DC Idea Swap). Location: Washington DC. 1 CMP credit.

Washington 186

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Plexus Consulting

JUNE 13, 2013

Venable LLP, Washington, DC Certification and accreditation programs ("certification" programs) sponsored by trade and professional associations are increasingly common. However, standard-setting and certification programs are not without liability risk, sometimes potentially significant risks. by Jeffrey S.

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MARCH 12, 2021

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenters: Christopher Deubert, General Counsel, DC United. The Three C’s of Digital Marketing Success: How to Simply Create, Co-Create and Curate Content to Engage Your Audience and Drive Real Results. Tue 3/16 at 11 a.m.

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NOVEMBER 13, 2020

. – Professionals in Certification Networking Event. Join fellow certification professionals for an informal online networking event where we’ll discuss some areas that you have questions on or want to enhance your knowledge of. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

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JANUARY 22, 2021

Topics include: virtual events; converting an in-person event to online; engagement in a virtual event setting; business model changes; repurposing content; decline in membership, engagement, or attendance; how to remain relevant; and staffing shifts to meet the changing needs of the organization. Association Xchange, formerly DC Idea Swap).

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OCTOBER 29, 2021

Fri 10/29 at 12 p.m.* – DC Book Club – Diversity & Inclusion: Process and Policies. Host: DC Association Professional Book Club. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Learn how to create authentic engagement using real video content. 1 CAE credit.

Revenue 195

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DECEMBER 3, 2021

12 more days until I see many of you at ASAE TEC in Washington DC! 70 content ideas for social media posts. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Hear about the value of planning your digital content calendar and your sponsorship model at the same time.

Revenue 195

Revenue Technology Innovation Social Media 195

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OCTOBER 15, 2021

Ann Smarty, Content Marketing Institute ). How to do a website content audit: a step-by-step guide with examples. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Learn how to create authentic engagement using real video content. Tenenbaum, Esq. ). Ann Handley ).

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Association Adviser

JANUARY 18, 2019

You’re likely promoting your content on your website and on social media to generate interest and increase your reach. But can your technology more effectively amplify ALL your content?? They simply require your association staff to stay apprised of content and tools that traditionally reside in other departments.

Newsletter 61

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FEBRUARY 17, 2017

Find out how to identify and select easy-to-use tools that can help with event planning, content management, analytics, website management, marketing, scheduling and more. For a majority of your members, dedicating time to focus on continuing education is difficult, yet often required for their professional certification maintenance.

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