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JANUARY 10, 2020

Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Take away key criteria for selecting the right format for the right content. Location: Washington DC.

LMS 243

LMS Software Chicago Washington 243

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JANUARY 15, 2021

Content/education strategy. In response to the pandemic, many associations hosted new virtual events, took down their members-only content paywall, and reduced fees for virtual conferences and education—changes that affect their membership value proposition. 17+ free ways to get more traffic to your content. Quick hits.

Innovation 359

Innovation Las Vegas Communications Education 359

Reid All About it

OCTOBER 5, 2018

In their Ultimate Guide to SEO , HubSpot describes in plain English how to increase your site’s visibility and rankings with search engine optimization, content marketing, and link building. Chapter Roundtable in Washington DC. Location: Washington DC. – Association Palooza VI (Washington DC). Host: EventMobi.

DC 170

DC Washington Tools Certificate 170

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NOVEMBER 13, 2020

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Professionals in Certification Networking Event. The conversation will be light and provide attendees a casual environment to talk with other certification professionals about your challenges and/or successes.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

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MARCH 12, 2021

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenters: Christopher Deubert, General Counsel, DC United. (must join Fridays@4 first, it’s free). Host: Fridays@4.

Nashville 370

Nashville LMS North Carolina Recruiting 370

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OCTOBER 4, 2019

For my marketing friends: Nico Prins at Content Marketing Institute explains how to use Google Search Console to increase traffic to your site. Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Learn about platform strategies, content strategies, design and workflow.

LMS 186

LMS DC Social Media Washington 186

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SEPTEMBER 18, 2020

That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

Montana 350

Montana Certificate Conference Content 350

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JANUARY 22, 2021

WBT Systems suggests putting on your behavioral scientist hat if you want to recruit and engage volunteers while virtual fatigue is running rampant. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Association Xchange, formerly DC Idea Swap). Virtual volunteer fatigue.

Innovation 370

Innovation Communications Education Strategy 370

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DECEMBER 8, 2023

Membership Mondays Winter Celebration (Washington DC) Enjoy beer, wine, soft drinks, and a light nosh to celebrate a great 2023. Location: Washington DC. More info/register. Host: ASAE Tue 12/12 from 10:25 a.m. to 4:30 p.m. – 1 CAE credit. More info/register. 1 CAE credit. 1 CMP credit. More info/register. More info/register.

Strategy 272

Strategy Video Technology Innovation 272

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JULY 8, 2016

– DC Lunch & Learn (Washington, DC). Learn how digital credentials—data-rich, portable, verified representations of demonstrated skills and earned certifications—are changing the way people learn, recruit, and work. – How to Design Future-Friendly Content. Host: Gather Content. Host: iCohere.

DC 150

DC Certificate Washington Content 150

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MARCH 15, 2019

Here’s a quick path to burnout: all the tedious tasks associated with certification processes , yuck, been there. Billhighway shares advice on ways your association can provide member recruitment training to chapters and affiliates. Beyond the Logo: Building Real Partnerships to Grow Non-Dues Revenue (virtual and Washington DC).

DC 150

DC Washington Denver Sacramento 150

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MAY 12, 2023

shares 15 ways to improve your newsletter content and delivery. 15 Ways To Take Your Email Newsletter To The Next Level Learn how to use email newsletter marketing to engage your members about current topics and industry trends, newsletter best practices, increasing engagement, curating outside content, and automation. But do you?

Chicago 200

Chicago Newsletter Mooc Education 200

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JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Actually, this is a good idea when writing any content. Reaching “Best in World” Status for the Content You Need to Attract and Retain Members Learn how to shift from an article-first to a multimedia publishing organization.

Revenue 205

Revenue Content Chicago Leadership 205

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DECEMBER 9, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map the content, and design the program. Six ways to get your organization’s subject matter experts to start thinking like content marketers. ( Pam Didner ).

Colorado 39

Colorado Recruiting Recruitment Survey 39

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OCTOBER 15, 2021

Ann Smarty, Content Marketing Institute ). How to do a website content audit: a step-by-step guide with examples. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Learn how to create authentic engagement using real video content. Tenenbaum, Esq. ). Ann Handley ).

Revenue 195

Revenue Committee Strategy Technology 195

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DECEMBER 3, 2021

12 more days until I see many of you at ASAE TEC in Washington DC! 70 content ideas for social media posts. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Hear about the value of planning your digital content calendar and your sponsorship model at the same time.

Revenue 195

Revenue Technology Innovation Social Media 195

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MARCH 19, 2021

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. domains, domain name system, and digital certificates)—in enabling the day-to-day successful operation of their business.

LMS 370

LMS Nashville Strategy Video 370

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FEBRUARY 17, 2017

Find out how to identify and select easy-to-use tools that can help with event planning, content management, analytics, website management, marketing, scheduling and more. For a majority of your members, dedicating time to focus on continuing education is difficult, yet often required for their professional certification maintenance.

Charlotte 150

Charlotte DC Washington Newsletter 150

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FEBRUARY 17, 2017

Find out how to identify and select easy-to-use tools that can help with event planning, content management, analytics, website management, marketing, scheduling and more. For a majority of your members, dedicating time to focus on continuing education is difficult, yet often required for their professional certification maintenance.

Charlotte 150

Charlotte DC Washington Newsletter 150

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JULY 24, 2020

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Host: DC-Metro Association-Nonprofit Tech Network. Recruiting and Retaining Association Members (and Driving Non-Dues Revenue) in the Virtual Event Era. A new episode is posted every Monday by 1 p.m. Tue 7/28 at 11 a.m.

Montana 259

Montana Revenue Case Study Conference 259

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FEBRUARY 12, 2021

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Host: Fridays@4.

Revenue 370

Revenue North Carolina Industry Technology 370

.orgCommunity

JULY 18, 2019

Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”. It cannot just be about revenue, but about content,’ said Bruce Rosenthal, strategic advisor at Bruce Rosenthal Associates, LLC.

Revenue 53

Revenue Certificate Blended Learning Discount 53

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SEPTEMBER 20, 2019

Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Bringing on an affinity program or partner can be an effective way of adding to the membership value proposition to support and improve recruitment and retention efforts. Location: Washington DC. Host: Content Forum.

DC 34

DC Washington Baltimore Certificate 34

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MARCH 26, 2021

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Host: Association Xchange (formerly DC Swap). Rob Carey, Senior Content Producer, MeetingsNet. Check out Cecilia’s Nonprofit Executive Spotlight series too. Guest: Serena Gay. Tue 3/30 from 9 a.m. to 4 p.m. – LMS Demo Day.

Innovation 259

Innovation San Diego LMS Strategy 259

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FEBRUARY 28, 2020

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. A Conversation with the “Lobbyist Hunter” (online and Washington DC). Locations: online and Washington DC. You’ve Heard of Data Visualizations—What About Content Visualizations? Tue 3/3 at 11 a.m. 1 CAE credit.

Washington 44

Washington DC System Education 44

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MAY 20, 2022

MemberSuite recounts the value of certifications and certificate programs to the individual and their employer. Angela Tupper (moderator), Branded Content Editor, EventMB. Hear key industry insights learned while designing, creating and executing an association docuseries content model. A World Beyond AMS (Washington DC).

Arlington 41

Arlington Project DC Technology 41

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SEPTEMBER 6, 2019

Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Balancing Educational Content & Fulfilling Sponsor Expectations. Many associations struggle to identify additional sources of revenue and content for their members. In one word, CONTENT. CAE credit.

Chicago 37

Chicago LMS New York Content 37

Associations Now

JUNE 13, 2013

Last week the online dating service BeautifulPeople.com launched a new recruitment service for employers and job seekers. In one example of cross-promotion, Smith advised republishing content on career-related topics from an organization’s publications on the career center’s website.

Course 40

Course DC Certificate Washington 40

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AUGUST 9, 2019

I’m wondering if the growing personalization trend will lead to members expecting their association to personalize content too. Hosts: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Driving Meeting Value: The ROI of Measuring Engagement with Meeting Content. It’s so flavorful.

Columbus 39

Columbus North Carolina LMS millennials 39

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SEPTEMBER 23, 2022

Top 5 Digital Content Models That Work for Members and Sponsors. Learn about digital content structures that work for recruitment, retention, and revenue. Find out how to fund your most engaging content, make your website (and association) the centerpiece of engagement, and measure impact for continual improvement.

Arlington 41

Arlington Education LMS Revenue 41

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AUGUST 19, 2022

Recruiting young members. The latest MGI report disclosed how poorly associations are doing with young member recruitment. Host: DC chapter/International Association of Exhibitions and Events. Host: Certification Network Group. 7 Ways to Reach Your Niche with Content Marketing. Quick hits. 1 CEM credit.

Technology 43

Technology Software Cost Products 43

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MARCH 3, 2023

WBT Systems shares several association examples of self-assessment tools and programs for choosing a career path or course of study, preparing for a certification exam, or improving business practices and policies. Jamie Notter, Propel ) Five ways thought leadership content drives higher search rankings. Subscriptions. 1 CAE credit.

Revenue 39

Revenue Tools Education Member Experience 39

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MARCH 11, 2022

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Learn how to take an audience-centric approach to content and give audiences more personalized experiences. Host: Content Marketing Institute. Virtual Conference and LMS Integration: Extending Conference Content.

LMS 195

LMS Revenue Los Angeles Newsletter 195

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FEBRUARY 5, 2021

A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Host: Fridays@4.

San Diego 370

San Diego Price Strategy Education 370

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AUGUST 31, 2018

Jimmy Daly at Animalz writes about five content marketing power laws that will help you reach your marketing (and business) goals. Leveraging Live Events for Membership Recruitment. What better place to recruit new members than during a live association event? Learn about the DES online course and certification.

Chicago 37

Chicago LMS Washington Tools 37

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NOVEMBER 1, 2019

Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Recruiting Members at Trade Shows and Other Events. Cultivate Your Community for Content. Hear about the role of online communities in generating content and content ideas for associations. 1 CAE credit.

Washington 34

Washington Social Media Content Texas 34

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OCTOBER 16, 2020

By the way, he’s the director of certification and education at the Professional Pricing Society so he knows what he’s talking about. Content audit. Loren Edelstein, Vice President and Content Director, Northstar Meetings Group. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

Indiana 221

Indiana Review Education Conference 221