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JANUARY 29, 2021

Your voice—along with those of nearly 1,000 association leaders around the world—will help us all gain insights about what is working to recruit, engage and retain members during the pandemic. This Washington Post recipe broils the eggplant slices instead of frying them, and cuts back on the cheese too. Online learner engagement.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

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DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. Content calendars. Content calendars. Trust me, when you don’t know which direction your content is going, the publishing process comes to a halt. Host: Certification Network Group Speakers: Alyssa Rulf Fountain, Ph.D.,

Arlington 268

Arlington Technology Strategy Los Angeles 268

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MARCH 8, 2019

Billhighway suggests how you can help your chapters with member recruitment by sharing your digital and technical expertise and resources. MemberSuite explains how associations can respond to this market demand by offering certificate and certification programs. Locations: virtual and Washington DC. More info/register.

LMS 170

LMS Price DC Washington 170

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APRIL 23, 2021

Please read this Twitter thread from Irving Washington, CEO of the Online News Association, about burnout, especially if you’re a staff or volunteer leader. Content strategy. A content strategy can help you break down department silos and provide a framework for all the content coming out of your association.

Revenue 370

Revenue Strategy Content Education 370

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NOVEMBER 13, 2020

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Professionals in Certification Networking Event. The conversation will be light and provide attendees a casual environment to talk with other certification professionals about your challenges and/or successes.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

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SEPTEMBER 18, 2020

That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

Montana 351

Montana Certificate Conference Content 351

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OCTOBER 5, 2018

In their Ultimate Guide to SEO , HubSpot describes in plain English how to increase your site’s visibility and rankings with search engine optimization, content marketing, and link building. Chapter Roundtable in Washington DC. Location: Washington DC. – Association Palooza VI (Washington DC). Host: EventMobi.

DC 170

DC Washington Tools Certificate 170

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MARCH 11, 2022

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Learn how to take an audience-centric approach to content and give audiences more personalized experiences. Host: Content Marketing Institute. Virtual Conference and LMS Integration: Extending Conference Content.

LMS 195

LMS Revenue Los Angeles Newsletter 195

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JANUARY 15, 2021

Content/education strategy. In response to the pandemic, many associations hosted new virtual events, took down their members-only content paywall, and reduced fees for virtual conferences and education—changes that affect their membership value proposition. 17+ free ways to get more traffic to your content. Quick hits.

Innovation 359

Innovation Las Vegas Communications Education 359

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SEPTEMBER 29, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support, and evaluation. The challenge lies in effectively repurposing this content to ensure you continue to extract value from your efforts. CAE credit.

Revenue 274

Revenue Innovation Education Tools 274

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SEPTEMBER 4, 2020

Washington Post ). Looking for job advice from an executive recruiter? Julien Bois, Accounting/Finance Recruiter. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

Montana 322

Montana LMS Revenue Recruiting 322

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NOVEMBER 11, 2016

Since presidents are on everyone’s mind this week…I recently discovered the Washington Post’s podcast Presidential. Each episode is dedicated to a president starting with George Washington and ending with Donald Trump. – 10 Secrets for Creating Great Webinar Content. Sue Pelletier (moderator), editor, MeetingsNet.

Handbook 239

Handbook Washington eBook DC 239

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OCTOBER 4, 2019

For my marketing friends: Nico Prins at Content Marketing Institute explains how to use Google Search Console to increase traffic to your site. Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Learn about platform strategies, content strategies, design and workflow.

LMS 186

LMS DC Social Media Washington 186

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MARCH 31, 2017

Aptify shares five under-utilized member recruitment tactics. I enjoyed the first episode about associations that manage to publish content rapidly in response to industry events or news. Presenter: David Epstein, content marketing manager, Bizzabo. – SEO and Content: The Perfect Match to Generate New Revenue.

Raleigh 150

Raleigh DC Washington Charlotte 150

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JULY 8, 2016

– DC Lunch & Learn (Washington, DC). Learn how digital credentials—data-rich, portable, verified representations of demonstrated skills and earned certifications—are changing the way people learn, recruit, and work. – How to Design Future-Friendly Content. Host: Gather Content. More info/register.

DC 150

DC Certificate Washington Content 150

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DECEMBER 8, 2023

Membership Mondays Winter Celebration (Washington DC) Enjoy beer, wine, soft drinks, and a light nosh to celebrate a great 2023. Location: Washington DC. More info/register. Host: ASAE Tue 12/12 from 10:25 a.m. to 4:30 p.m. – 1 CAE credit. More info/register. 1 CAE credit. 1 CMP credit. More info/register. More info/register.

Strategy 274

Strategy Video Technology Innovation 274

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MARCH 15, 2019

Here’s a quick path to burnout: all the tedious tasks associated with certification processes , yuck, been there. Billhighway shares advice on ways your association can provide member recruitment training to chapters and affiliates. Beyond the Logo: Building Real Partnerships to Grow Non-Dues Revenue (virtual and Washington DC).

DC 150

DC Washington Denver Sacramento 150

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JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Actually, this is a good idea when writing any content. Reaching “Best in World” Status for the Content You Need to Attract and Retain Members Learn how to shift from an article-first to a multimedia publishing organization.

Revenue 205

Revenue Content Chicago Leadership 205

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JANUARY 22, 2021

WBT Systems suggests putting on your behavioral scientist hat if you want to recruit and engage volunteers while virtual fatigue is running rampant. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Host: ASAE Greater Washington / National Capital Community.

Innovation 370

Innovation Communications Education Strategy 370

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APRIL 16, 2021

I liked this one from Jyrki Paananen, co-founder and COO of Brella, who said, “There’s almost an inflated volume of virtual events at the moment and it is challenging to make content the differentiator, so perhaps connections could be the new king.”. Don’t Just Create Learning Content, Sell It! Guest: Patrick Bontinck.

Revenue 363

Revenue Strategy Team Content 363

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NOVEMBER 24, 2017

I imagine your members (and others in your community) would keep coming back for more education if they were progressing along a learning pathway with a digital badge or certification as the prize at the end. Host: ASAE Greater Washington / National Capital Community. Using Content to Communicate Your Association’s Value.

Chicago 150

Chicago Recruiting Recruitment Video 150

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DECEMBER 3, 2021

12 more days until I see many of you at ASAE TEC in Washington DC! 70 content ideas for social media posts. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Hear about the value of planning your digital content calendar and your sponsorship model at the same time.

Revenue 195

Revenue Technology Innovation Social Media 195

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DECEMBER 9, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map the content, and design the program. Six ways to get your organization’s subject matter experts to start thinking like content marketers. ( Pam Didner ).

Colorado 39

Colorado Recruiting Recruitment Survey 39

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JANUARY 14, 2022

Volunteer recruitment. Why do some associations have a tough time recruiting volunteers and others don’t? Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. What the Great Resignation Means for Your Certification Program in 2022 and Beyond. Tue 1/18 at 12 p.m. CAE credits.

Team 195

Team Technology Certificate Revenue 195

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JULY 17, 2020

MemberSuite identifies five strategies for engaging members during this next phase of the pandemic crisis : content, education, community, volunteering and causes. Quick hits before we get to the list of this week’s free education: Challenges and opportunities with membership recruitment for trade associations. The future for CRPs.

Montana 341

Montana Revenue Strategy Conference 341

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JULY 24, 2020

Wen, Washington Post ). Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Recruiting and Retaining Association Members (and Driving Non-Dues Revenue) in the Virtual Event Era. Jakob Nielsen and Anna Kaley, Nielsen Norman Group ). Keep an eye on your coronavirus risk budget.

Montana 259

Montana Revenue Case Study Conference 259

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JANUARY 21, 2022

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Learn how board skills tracking can help you identify critical gaps and engage in more strategic board member recruitment. Gaining Leverage: Where AI Driven Content Management and Marketing Automation Join Forces. 1 CAE credit.

Survey 195

Survey Newsletter Price Technology 195

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FEBRUARY 17, 2017

Find out how to identify and select easy-to-use tools that can help with event planning, content management, analytics, website management, marketing, scheduling and more. For a majority of your members, dedicating time to focus on continuing education is difficult, yet often required for their professional certification maintenance.

Charlotte 150

Charlotte DC Washington Newsletter 150

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FEBRUARY 17, 2017

Find out how to identify and select easy-to-use tools that can help with event planning, content management, analytics, website management, marketing, scheduling and more. For a majority of your members, dedicating time to focus on continuing education is difficult, yet often required for their professional certification maintenance.

Charlotte 150

Charlotte DC Washington Newsletter 150

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OCTOBER 9, 2020

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Guest: Sherron Washington, M.A., Loren Edelstein, Vice President and Content Director, Northstar Meetings Group.

Utah 370

Utah LMS Conference Technology 370

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SEPTEMBER 10, 2021

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Learn how to identify the content that keeps members coming back, get more members to use your benefits, inspire members towards self-actualization, and how an active member portal helps your association grow. Mon 9/13 from 1 to 4 p.m.

Strategy 195

Strategy Content Education Tips 195

.orgCommunity

JULY 18, 2019

Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”. It cannot just be about revenue, but about content,’ said Bruce Rosenthal, strategic advisor at Bruce Rosenthal Associates, LLC.

Revenue 53

Revenue Certificate Blended Learning Discount 53

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FEBRUARY 24, 2023

Cierra Loflin at Superpath identifies the telltale signs of an underperforming blog and shares the turnaround advice of three content marketers who inherited mediocre blogs. I was a subscriber to the Washington Post when I first discovered this recipe, but no longer am and never copied it. AMS implementation. No plan, no progress.

Certificate 39

Certificate Innovation Education Process 39

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FEBRUARY 28, 2020

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. A Conversation with the “Lobbyist Hunter” (online and Washington DC). Locations: online and Washington DC. You’ve Heard of Data Visualizations—What About Content Visualizations? Tue 3/3 at 11 a.m. 1 CAE credit.

Washington 44

Washington DC System Education 44

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SEPTEMBER 20, 2019

Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Bringing on an affinity program or partner can be an effective way of adding to the membership value proposition to support and improve recruitment and retention efforts. Location: Washington DC. Host: Content Forum.

DC 34

DC Washington Baltimore Certificate 34

Association Navigator

APRIL 12, 2013

The discussion is next week at the Washington offices of Hogan Lovells. Partner Mike House is the organizer of Alabama’s government relations program that brings students to Washington for a semester to work and study. I’m excited to again speak to University of Alabama law students about opportunities in the association world.

Alabama 100

Alabama Handbook Washington Pennsylvania 100

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MARCH 18, 2022

Certification wave. During this Great Resignation/Reshuffle, certifications are more in demand than ever. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Membership Recruitment: How to Reach New Markets. Tue 3/22 from 9 a.m. to 4 p.m. – LMS Demo Day. Tue 3/22 at 3 p.m.

Revenue 39

Revenue Technology Video LMS 39