Association Success

APRIL 18, 2019

Associations are stronger together, how can they collaborate to create a place to develop, provide, and update certifications? For example, with Apple and Amazon aggressively entering the healthcare market in ways no one predicted less than 3 years ago (both delighting and scaring the bejeezus out of a $3.7 It’s that simple.

Certificate 127

Certificate Industry Marketing Price 127

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Membersuite

MARCH 17, 2023

Use that data when planning and marketing events. Webinar, course, and other educational event registrations Email clicks Web page views Community discussions Check your AMS data for audience segments that are large or active enough to support specialized tracks or workshops. The emphasis is on “targeted.”

Event Planning 150

Event Planning Marketing Discount Conference 150

NXUnite

MARCH 18, 2024

An LMS provides a central hub where organizations can host, track, and organize various learning activities, such as webinars, courses, and assessments. Offer certification programs. As members pursue and achieve certifications, they become advocates and ambassadors, further strengthening your community and influence.

Software 130

Software LMS Library Certificate 130

WBT Systems

JULY 3, 2018

You can become the market leader by offering digital badges that focus on the skills required for employment in your industry or profession. Employers can’t rely upon a degree as a signifier of a person’s abilities, but a digital badge is a market signal for employability. Digital badges act as marketing tools too.

Marketing 150

Marketing Certificate Education Michigan 150

WBT Systems

MAY 9, 2017

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations.

Revenue 230

Revenue Certificate Learning Management System Course 230

Membersuite

MAY 17, 2022

Many of MemberSuite’s customers, which I’ve been fortunate to work with to implement their credentialing needs in the last six years, knew the importance and value of these types of programs early on—that’s why we created a highly configurable certification management solution as part of our baseline offering.

How To 152

How To Certificate Course Revenue 152

Higher Logic

OCTOBER 4, 2018

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments.

Tools 233

Tools Marketing Social Media Software 233

Membersuite

APRIL 13, 2023

With content marketing, you can achieve these two goals simultaneously. Why Content Marketing Content marketing allows you to reach and develop relationships with a new audience of prospective members and customers while deepening relationships with your existing audience of members and customers.

Content 93

Content Marketing Social Media Video 93

Leading Learning

DECEMBER 3, 2023

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market? Aside from being U.S.-centric,

Marketing 52

Marketing Mooc Course Education 52

Disciple Media

DECEMBER 18, 2023

Our comprehensive guide delves into the steps to build a thriving online learning community around your courses, ensuring a harmonious blend of technology, collaboration, and interactive learning that resonates with the needs of modern learners. Start by defining what learners should know or be able to do by the end of the course.

Course 36

Course Case Study Social Media Project 36

Fonteva

JANUARY 20, 2022

The last thing you want to do is invest in custom-creating a new e-learning course only to have few members (if any) purchase it. Just like a forgotten instrument, treadmill, or book gathering dust in the corner of your closet, courses that members don’t complete provide little value for your organization. Keep courses updated.

Course 52

Course Tips Content Guidelines 52

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Our panel draws on their experience with certification organizations as psychometricians, vendors, and the chair of the I.C.E.’s CAE credits.

Certificate 281

Certificate Price Tools Technology 281

YourMembership

JANUARY 23, 2020

Did you know that 80% of Millennials are interested in relevant job opportunities based on their current certifications? Providing your members with continuing education courses and job openings in one view will not only give them an unparalleled experience, but also increase.

millennials 221

millennials Certificate Course Education 221

Reid All About it

SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. – Sales Enablement for Associations Associations need marketing, membership and sales working as one unit with a drive towards shared goals.

LMS 256

LMS Revenue Arlington Education 256

Higher Logic

MARCH 8, 2018

Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types.

Texas 214

Texas Florida Newsletter Email Marketing 214

Reid All About it

JUNE 18, 2021

Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. More info/register.

LMS 369

LMS Certificate America Committee 369

Membersuite

FEBRUARY 17, 2022

If you align member and market needs with your mission, you’ll discover plenty of overlap where you can offer revenue-generating solutions. You have a larger non-member market you can cultivate and tap into. You have a larger non-member market you can cultivate and tap into. Special membership tier or education subscription.

Revenue 135

Revenue Certificate eBook Education 135

GlowGlobally

JUNE 25, 2014

Whether you are selling certification in the United States or around the world, learn proven lessons on capturing potential candidates, how to motivate candidate behavior, and mixing education “prep products” to motivate and drive sales. The International Information Systems Security Certification Consortium, Inc., (ISC)²®,

Certificate 60

Certificate Tampa Social Media Education 60

Crowd Wisdom

JULY 27, 2023

Investing in your learning program to offer continuing education and professional development courses offers great potential for monetization. Personalizing learning can boost learner engagement and keep people coming back to your CE program for additional courses. Link courses to career development.

Revenue 52

Revenue LMS How To Course 52

WBT Systems

MARCH 14, 2017

Does it serve the purpose to give the learner something they need for their job, certification needs, and personal development? For instance, TopClass LMS tracks purchases, time of purchases, learner progress through courses and certification programs, credit hours, test results, training history, and so much more.

LMS 215

LMS Learning Management System Certificate System 215

Higher Logic

FEBRUARY 26, 2019

Technology advancements allow working professionals to take classes, earn credits, or achieve certifications through software called a Learning Management System (LMS). Try any of these five tactics: Automate your marketing tactics for continuing education. Offer certifications, accreditations, and other valuable resources.

Education 149

Education Strategy LMS Software 149

Associations Now

DECEMBER 12, 2018

Repackaging content is nothing new, but ensuring it’s marketed correctly can keep your association top of mind among members. Whether it’s webinars, articles, online courses, or in-person sessions, providing quality content to members is one way that associations deliver on their mission. Register now!”. Segment your messaging.

Content 89

Content Tips Marketing Certificate 89

Association Analytics

JUNE 17, 2021

Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy. Tie past spikes in registrations to the marketing initiatives taking place during that time so you can better understand which approaches and messages led to the most registrations. Is it getting a certification?

Revenue 318

Revenue Discount Analysis Marketing 318

WBT Systems

FEBRUARY 20, 2018

Since some of your courses have been around forever, you wonder if it might be time to sunset an educational program or two. When an organization has limited resources, you can’t afford to invest time and money into educational programs—online courses, certifications, or conferences—that no longer meet the needs of your target audiences.

Education 160

Education How To Certificate Committee 160

Reid All About it

MARCH 17, 2023

With for-profit and higher ed competition growing, your association’s online courses must stand out in the crowd. But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Content is a commodity, says WBT Systems.

Revenue 205

Revenue Certificate Committee Leadership 205

Blue Sky eLearn

JUNE 23, 2017

Understand Your Market. Before setting pricing, it’s critical to understand your market. Conduct a market analysis to understand your competitor’s products and pricing, target market, market needs, and price range that market will bear for the value you’re offering. Try These On.

Price 193

Price Certificate Revenue Course 193

MultiBriefs

SEPTEMBER 29, 2023

Whether it be through professional development courses, additional certifications, or training in new areas, upskilling, reskilling, and continuous learning have all become paramount for career advancement. An online course, certification tests, or even continuing education classes can help achieve most requirements.

Certificate 52

Certificate Class Course Process 52

Leading Learning

MAY 5, 2022

Coursera offers Specializations , and edX markets MicroMasters. What I can say without controversy is that the scope of a microcredential is smaller than a full-blown credential, like a traditional certification. Aligning with the market means being keenly aware of your learners’ needs and wants. Align with Learners.

Certificate 96

Certificate Chicago Learning Management System Course 96

Freestone

NOVEMBER 22, 2023

Read our blog for helpful tips to boost end-of-year revenue and ring in 2024 by hitting your organization’s goals. 6 s teps to leverage your LMS to drive end-of-year revenue Did you know that professional development courses make up just 7% of most organizations’ revenue? Freestone LMS empowers organizations to repurpose content.

Revenue 52

Revenue Education LMS Price 52

Freestone

DECEMBER 12, 2023

However, 51% of association members identified training opportunities and certifications and credentials as their top member benefits. Your ability to drive revenue from your learning program depends largely on your ability to create great courses. Previous courses taken and the topics of interest. Encompassing demographics.

Learning Management System 84

Learning Management System LMS Revenue System 84

MemberClicks

AUGUST 3, 2023

According to Marketing General , just after networking, the second most common reason members join an association is for continuing education or professional certification. Any type of organization can use an LMS to build course content and design structured learning paths for participants to follow. Reduce costs.

Software 52

Software LMS Certificate Learning Management System 52

WBT Systems

NOVEMBER 20, 2017

A learning pathway is a designated route through online classes, courses, and other educational programs that is designed to help someone achieve a learning goal, for example, prepare for a specific career or update skills. Upon the completion of a learning pathway, the student receives a digital badge, certificate, and/or certification.

How To 175

How To Certificate Class Discount 175

Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. Humans… so persuadable! Mentoring programs. More info/register.

Social Media 250

Social Media DC Strategy Education 250

NXUnite

FEBRUARY 15, 2024

Fortunately, there is a wealth of high-quality resources that you can offer to employees, from certification programs to online advice shared by nonprofit thought leaders. Asynchronous courses. For employees who prefer a more flexible learning schedule, direct them to online courses that they can work through at their own speed.

How To 130

How To Class Resources Course 130

Reid All About it

MARCH 24, 2023

They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Host: Mighty Citizen Speakers: Jarrett Way, Content and Digital Marketing Manager, and Mindy Avitia, Senior Events and Marketing Manager, Mighty Citizen Thu 3/30 at 2 p.m. –

Revenue 227

Revenue Chicago Leadership Education 227

Reid All About it

MARCH 4, 2022

Sounds like a practical approach to session and course design, doesn’t it? Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Melissa Householder, CEM, Trade Show Manager, Golf Course Superintendents Association of America. Top Trends in Content Marketing 2022.

Class 195

Class Certificate Content Committee 195