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Association Brain Food: 10.6.23

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Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.” Content Marketing Institute shares highlights from their conference, Content Marketing World , including a quote from their chief strategy advisor Robert Rose: “Content marketing is what marketing is becoming. CAE credit.

Revenue 256
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Association Brain Food: 4.5.24

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Carolyn Shomali of Professionals for Association Revenue explains what associations can learn about audience engagement from the most popular podcasts today. Blue ocean strategy. Learn proven strategies to impact the conversation against the backdrop of a Presidential election cycle. Seems like a good place to start.

Revenue 256
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Association Brain Food: 9.29.23

Reid All About it

One difference this year: “For the first time in the survey’s history, the challenge of generating non-dues revenue topped all other obstacles faced by associations.” That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue. CAE credit. More info/register. More info/register.

Revenue 272
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Association Brain Food: 9.15.23

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If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. Data strategy. Location: Washington DC. Credit card processors. More info/register. More info/register.

LMS 256
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Association Brain Food: 3.17.23

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Association revenue. Professionals for Association Revenue released their Association Business Development Landscape Survey report. Learn about considerations for your technological infrastructure, ideas for cultivating a flexible work and learning environment, and strategies for supporting members’ and staff’s professional growth.

Revenue 205
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Association Brain Food: 9.22.23

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Ali Zamanian at Position describes three website strategies that will help you sync up “with the attitudes, behaviors, desires, and values of your association’s next generation.” Amanda Lea Kaiser ) Two mobile engagement strategies to help your association increase Gen Z and millennial membership. More info/register. 1 CAE credit.

LMS 266
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Association Brain Food Weekly: 11.29.19

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Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. AWTC End-of-Year Reception (Washington DC). Location: Washington DC. Not only can you use digital marketing to grow your revenue but also your brand awareness, event attendance, and open doors to new opportunities.