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How to create an association marketing strategy

Freestone

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy?

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Association Brain Food: 1.26.24

Reid All About it

The weekly list of free educational events and resources for the association community… Membership. I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. Leadership development for young members.

Survey 256
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Association Brain Food Weekly: 11.20.20

Reid All About it

The weekly list of free educational events and resources for the association community… 86 “normal,” please. Certification launch. WBT Systems shares the advice of two association execs who launched a certification during the pandemic. Maximizing Revenue through Smart Pricing Strategies. 1 CMP credit.

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Association Brain Food: 5.12.23

Reid All About it

The weekly list of free educational events and resources for the association community… Non Dues-a-Palooza (NDP). The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. Membership tiers. More info/register.

Chicago 200
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Association Brain Food Weekly: 5.21.21

Reid All About it

The weekly list of free educational events and resources for the association community…. Hear about strategies from associations (and a few non-profits) that have weathered this and how these strategies can ultimately help us engage more members – a greater diversity of members – in the work of the association going forward.

San Jose 369
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3 Ways to Improve Membership Acquisition at Your Association

Higher Logic

Developing a growth strategy for your association takes time. A balanced, comprehensive growth strategy will include a mix of focus on both member retention and member acquisition. A balanced, comprehensive growth strategy will include a mix of focus on both member retention and member acquisition. It's stressful.

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Association Brain Food Weekly: 8.6.21

Reid All About it

The weekly list of free educational events and resources for the association community…. Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. The data may support a business case for additional resources for chapter programs. Member advisory groups.

Revenue 195