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Association Brain Food: 8.18.23

Reid All About it

Vista Cova’s white paper, Strategic Frameworks: The Future of Strategic Planning , explores how association executives are working with strategic plans in the post-COVID environment. The paper describes ten themes that emerged in their research and includes an appendix with the participants’ strategic frameworks.

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Teach Your Members How to Build a Learning Habit

WBT Systems

Learning is part of their character and they seek it out wherever they can find it by: Reading blogs, articles, reports, tip sheets, white papers, ebooks, and books. They’re more receptive to your marketing messages about educational programs, and will turn to you when they’re ready to invest in their education. Watching videos.

How To 210
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Association Brain Food: 3.1.24

Reid All About it

They describe how to apply best practices in cognitive, learning and behavioral sciences when designing education programs, so learners are more likely to retain and apply new competencies on the job. When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals.

Education 256
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Expert Guidance on Choosing New Association Technology

Membersuite

View Recording How to Know When It’s Time to Make a Technology Change. Talk to membership, marketing, events, education, governance, accounting, and other staff to determine what they need to do with the software and/or data now and in the future. Attend ASAE demo days or AMS Fest so you know what’s on the market and what’s possible.

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Association Brain Food Weekly: 12.13.19

Reid All About it

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Maddie Grant and Jamie Notter at Human Workplaces released a new white paper on a maturity model for workplace culture.

Raleigh 259
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Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”. Corporate partnerships (sponsorships) give your association access to a company’s subject matter expertise and marketing budget.

Revenue 53
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How to enhance free, gated, and paid content in your content marketing model

Nimble AMS

According to the Community Brands 2022 Association Trends Study , there’s currently a disconnect between how members and association professionals perceive content is being personalized. Why your association needs to develop a content marketing model. Free or ungated content. Gated content. Learn more.

Content 126