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APRIL 28, 2023

Before developing a certification exam or any type of education program or pathway focused on a specific job role, you must do a job analysis. Member recruitment. Impexium suggests member recruitment strategies that will successfully drive your marketing efforts in this very different marketplace. Online community.

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DC Recruiting Recruitment Washington 205

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MARCH 5, 2021

Jason Cohen , senior manager, member services at ISPOR – The Professional Society for Health Economics and Outcomes Research, invites your participation in a survey on membership campaign practices. Engagement boxes. Maybe you received an engagement box from a virtual event you attended. Learn from one of the best.

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North Carolina Certificate Strategy Case Study 370

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SEPTEMBER 15, 2023

They explain why and how to get buy-in from staff and executives, how to manage an implementation when you barely have time for your real job, and why you should focus on business outcomes, not processes. Hear about the possible progress for associations, potential challenges related to U.S.-EU Open Space events. Green Deal.

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LMS Revenue Arlington Education 256

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JANUARY 22, 2021

Amanda Kaiser, Member Engagement Specialist at Kaiser Insights LLC, and Arianna Rehak, CEO and Co-Founder at Matchbox Virtual Media, have cooked up a fantastic-looking experience during which you can learn how to radically strengthen your virtual events by offering meaningful, quality networking opportunities for members and attendees.

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MARCH 19, 2021

Throughout March, Mary Byers, CAE, and the Loyalty Research Center are sharing stories about highly innovative organizations, their best practices, interviews with innovators, and challenge questions about innovation to ponder. At First Round Review, Jessmina Archbold says self-care is not what you buy yourself, it’s how you work on yourself.

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SEPTEMBER 18, 2020

That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Member engagement. How to teach an old blog new SEO tricks. Virtual conferences.

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Montana Certificate Conference Content 350

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MAY 12, 2023

Learning business. WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. Impexium explains how your association and members could benefit from offering a tiered membership model. Membership tiers. Newsletters. But do you? Virtual for in-person attendees.

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FEBRUARY 26, 2021

Despite my penchant for learning, I was shocked to discover I had a fixed mindset. They describe how to cultivate an organizational growth mindset so you can prepare your team and association to innovate and thrive. MemberSuite says member expectations are different now in 2021, the bar is set higher. Good enough” technology.

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SEPTEMBER 4, 2020

In conversations about virtual conferences, one question always arises: how to provide value to virtual sponsors and exhibitors. Alex Palmer at Northstar Meetings Group describes how to provide an optimal experience for both in-person and virtual attendees. Sending website traffic to members. Virtual event tips.

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Montana LMS Revenue Recruiting 322

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JULY 21, 2023

Member education. But TopClass LMS/WBT Systems describes ten skills your members need to learn right now. See how you measure up! But where and how do you even begin to improve that culture? Online community. Online communities are extremely popular with younger audiences. Governance. CAE credit.

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SEPTEMBER 29, 2023

Impexium dives deep into membership renewals : the difference between retention and renewal, metrics, why members don’t renew (per research), and, best of all, solutions for those renewal challenges. The report offers much to digest about communication, member engagement, events, staffing, outsourcing, and more.

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JANUARY 26, 2024

Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. It’s scary to think what might happen to chapters if they can’t find enough members to lead them. Leadership development for young members. The 2024 survey is now open.

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NOVEMBER 27, 2020

Online learning. If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. They suggest strategies for making the case for investing in online learning programs. CEO pandemic insights.

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MARCH 12, 2021

I just read a new paper— The New Association Tech Ecosystem: Powering Member Experiences with Integration and Specialization —from Chris Gloede and Karen Power of Ricochet Advice and I suggest you do too, especially if you have technology or analytics decisions on the horizon. New member onboarding. It means “jumping out of the system.”

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JUNE 25, 2021

They describe how the Association General Contractors of America shares this data with its chapters, provides resources to help them improve performance, and supports their growth with chapter leader training and development. Online learning. More info/register (possible fee for MPI non-members). Virtual expo. Exhibitors.

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JANUARY 15, 2021

The deadline for ASAE members to apply for a judge spot is February 9, 2021. In response to the pandemic, many associations hosted new virtual events, took down their members-only content paywall, and reduced fees for virtual conferences and education—changes that affect their membership value proposition. Forget “normal.”

Innovation 359

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JUNE 11, 2021

If members are burnt out on virtual everything, how do you convince them to make time for online education? WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Make time for microlearning. Chapter benchmarking.

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Certificate Technology Communications Revenue 322

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OCTOBER 9, 2020

If you’ve lost your spark amidst all the challenges coming your way at work, WBT Systems shares advice for getting your association mojo back. Engaging members by career stage. Members value different benefits throughout different stages of their career journey. Luring members/customers to your LMS.

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NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. It also assesses 76 challenges across nine association strategy domains, including membership, meetings, advocacy and education. How a sales funnel approach can help associations attract members.

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FEBRUARY 5, 2021

Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. The Community Roundtable invites online community managers to participate in their 2021 State of Community Management survey. How to check for inclusive language in Microsoft Word. Quick hits.

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AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. They explain how to deliver value to virtual event sponsors—value that will generate more revenue for your association.

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APRIL 30, 2021

They remind us why listening (without interrupting) is so important to the person talking and describe different methods for listening to your members and others in your professional community. Next time, I’ll increase the heat. Senior Vice President of Public Affairs and Engagement, American Association of Colleges of Pharmacy.

Education 354

Education Technology Strategy Revenue 354

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APRIL 23, 2021

Member communications. Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. More info/register (fee for MPI non-members). The survey closes Friday, April 30. Speaker diversity. 1 CMP credit.

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Revenue Strategy Content Education 370

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JULY 17, 2020

Pandemic engagement strategies. Member needs continue to change as we slowly move from pandemic response mode to pandemic recovery mode. MemberSuite identifies five strategies for engaging members during this next phase of the pandemic crisis : content, education, community, volunteering and causes. Good question.

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Montana Revenue Strategy Conference 341

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APRIL 2, 2021

Association member communications. By participating in Association Adviser’s annual Association Communications Benchmarking Survey , you can help yourself and others benchmark member communication challenges and improvements—and you’ll get the first look at the report this summer. Hybrid conferences. More info/register.

Revenue 335

Revenue Conference Industry Strategy 335

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MARCH 25, 2022

LinkedIn’s Workplace Learning Report has good news for associations: the corporate C-suite finally understands the value of professional development. The number of training professionals who said their CEOs were active champions of learning jumped from 27% in 2020 to 62% in 2021. Member profile data. 1 CMP credit. every Monday.

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Revenue Content Virginia Technology 195

EventMobi: Association Events

JUNE 26, 2023

Member engagement is the #1 way to make sure your members recognize the value they get from your association. The best association member engagement strategies guide them to participate in the right programs and leave them feeling valued—which makes them significantly more likely to renew! The solution?

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SEPTEMBER 11, 2020

Jim Taylor at BoardSource explains how to recruit for board diversity without disrespecting people of color —and shares a personal example that should make you squirm. 9 things your association, chapter or chamber can do to help members improve their lives during this pandemic. Board diversity. Burning Man FOMO. A true LOL.

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SEPTEMBER 25, 2020

The ASAE Communication Professionals Advisory Council requests your participation in a short, 11 question survey to help the community understand the challenges of planning virtual conference communications. Conference attendee learning journey. More info/register (fee for non-MPI members). Diversity and inclusion in marcomm.

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MAY 15, 2020

Marketing virtual/online education. Billhighway explains how to help chapters leverage their event and content assets to deliver desperately needed revenue to their bottom line and value to sponsors. I’m going to keep my eye out for good stories since everyone’s trying to learn about virtual conferences right now.

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MARCH 11, 2022

Amy Showalter, ASAE Government Relations and Advocacy Professionals Advisory Council member and author of ASAE’s Creating and Managing an Association Government Relations Program , is asking associations to contribute to the 2022 Grassroots Influence Pulse study. Is your virtual conference engaging enough to prevent multitasking?

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LMS Revenue Los Angeles Newsletter 195

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JANUARY 21, 2022

Learn more about the application process, including tips for a successful submission and insider knowledge about what the judges seek, during a 1/28 webinar—details below. Sticky learning. If you’ve attended a course or session where you’ve had to recall and produce what you’ve been learning, you’ve benefited from retrieval practice.

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NOVEMBER 12, 2021

Sherry Budziak at.orgSource suggests you reconsider what sponsors can offer to members. She explains how you can adapt their Solution Center concept to provide value to your members and sponsors. They explain why some learning experts say it causes more harm than good. More info/register (possible fee for non-members).

Recruiting 195

Recruiting Recruitment Survey Revenue 195

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FEBRUARY 12, 2021

If you know an association professional or board member who needs a wake-up call, this MemberSuite post should do the trick. Online education nimbleness. WBT Systems describes several other options for delivering online education. Fri 2/12 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future.

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JULY 24, 2020

Jeff Cobb of Tagoras/Leading Learning asks a provocative but reasonable question: Could associations replace colleges? Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Online learning myths. Virtual event challenges.

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Montana Revenue Case Study Conference 259

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DECEMBER 11, 2020

WBT Systems breaks down some of the secrets to Queen’s Gambit’s success and explains how these principles apply to educational programs. MemberSuite shares nine ideas for member networking meetups that go well beyond the chat box at virtual conferences. Virtual networking meetups. Chapter ROI. Association websites. BYOB, obviously.

Project 370

Project Education Software Review 370

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APRIL 16, 2021

Member behavior. WBT speculates about the invisible forces affecting your members , causing irregular or new behavior, and disturbing the regular attraction between them and your association. You won’t be successful unless you understand the principles of effective adult learning. Virtual event engagement. Quick hits.

Revenue 363

Revenue Strategy Team Content 363