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How to create an association marketing strategy

Freestone

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy? Learner acquisition.

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24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Choosing when your renewal efforts begin and end, how to frame your messaging, and what marketing channel you’ll use can make all the difference in your retention rates. The solution?

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Learners and Your LMS: If you build it, will they come?

WBT Systems

Working with many associations over the years, we have listened to many organizations describe the reasons why their members do not use their existing Learning Management System (LMS) and why they are looking for a new learning solution to re-engage their learners. Has this worked for your learning management system?

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Association Brain Food: 3.17.23

Reid All About it

The weekly list of free educational events and resources for the association community… Online learning. But excellent content isn’t enough to gain market share. Content is a commodity, says WBT Systems. Learn what elements of engaging and effective online learning you must build into your live and on-demand programs.

Revenue 205
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Association Brain Food: 3.24.23

Reid All About it

They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Host: Non-Dues-A-Palooza Speaker: Jessica Metzler, Senior Director of Operations for Freestone Learning Management System Thu 3/30 from 7 a.m. Association staff retention.

Revenue 227
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Association Brain Food Weekly: 1.28.22

Reid All About it

Join this engaging conversation as Vince Caldwell leads us through the latest and best new business books on the market and shares his advice for young professionals along the way. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. 25 Ways to Take Your Newsletter to the Next Level.

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Association Brain Food Weekly: 6.25.21

Reid All About it

Tracy King has come to the rescue with an excellent idea: host the trade show/expo on your learning management system (LMS) —a long-lasting and sustainable solution for exhibitors, prospective customers and your association. Amanda Milligan, Content Marketing Institute ). Would you like to subscribe to this newsletter?

LMS 361