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MAY 22, 2020

Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Reconnecting Marketing + Events: The Good, The Bad, and the Silver Linings. More info/register.

Certificate 369

Certificate Revenue Conference North Carolina 369

Membersuite

APRIL 13, 2023

With content marketing, you can achieve these two goals simultaneously. Why Content Marketing Content marketing allows you to reach and develop relationships with a new audience of prospective members and customers while deepening relationships with your existing audience of members and customers.

Content 93

Content Marketing Social Media Video 93

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JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Level up with these 15 association marketing resources—books, podcasts and blogs. Presenters: Barbara Dunn, Partner at Barnes & Thornburg LLP, representing groups.

Certificate 322

Certificate Technology Communications Revenue 322

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JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). Presenter: Joanna Pineda, CEO, Matrix Group. Presenter: Thom Singer, CSP, executive search consultant and a professional speaker. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Quick hits. This is so me. Fri 6/25 at 4 p.m.

LMS 361

LMS Revenue Tips America 361

NXUnite

MARCH 18, 2024

Some popular types of events your association can virtually host using an LMS include: Webinars: These online seminars involve presentations, workshops, or panel discussions on various topics of interest. Offer certification programs. Provide an exclusive resource library.

Software 130

Software LMS Library Certificate 130

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NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. Presenters: Georgi Ann Bailey, Hon. The future of work.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

Higher Logic

OCTOBER 4, 2018

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments.

Tools 233

Tools Marketing Social Media Software 233

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NOVEMBER 20, 2020

Certification launch. WBT Systems shares the advice of two association execs who launched a certification during the pandemic. Amidst the helpful insight, two messages stood out for me: “a crisis presents opportunities, not just threats,” and “pivot, don’t panic.”. Presenter: Bonnie Wallsh. VIVid Virtual Presentations.

Certificate 370

Certificate System Dallas Price 370

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SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm.

Montana 350

Montana Certificate Conference Content 350

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JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Presenter: Erica Dhawan, MPA, Author and Keynote Speaker on 21st Century Collaboration, Cotential. Hosts/presenters: Tim Hopkins, Senior Consultant at McKinley Advisors. Membership survey.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

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FEBRUARY 19, 2021

MemberSuite explains why the demand is growing for certificate and certification programs and points out the difference between the two. I love Marketing General Inc.’s Presenters: Natasha Udu-gama – AGU Thriving Earth Exchange, strengthening community science collaboration. Presenter: Dr. Elizabeth Lombardo, Ph.D.,

Revenue 322

Revenue Las Vegas Marketing Leadership 322

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MARCH 11, 2022

Presenters: Ashley Roberts, Manager, Diversity Executive Leadership Program (DELP), ASAE. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Your marketing team constantly talks about the buyer’s journey. Presenter: Leanne Calderwood, CMP, Personal Branding and LinkedIn Trainer.

LMS 195

LMS Revenue Los Angeles Newsletter 195

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MAY 7, 2021

Amith Nagarajan writes at Sidecar about the potential for associations to issue accreditations and certifications on the blockchain. Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve.

Technology 370

Technology St. Louis Strategy Products 370

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MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

Association Analytics

MAY 20, 2024

Is there an entirely new market you should explore? Each alternative presents its own set of challenges and opportunities and the task can feel overwhelming with leadership’s expectations on one side and resource constraints on the other. Where do you start, and what resources do you need?

Revenue 169

Revenue Milwaukee Case Study Price 169

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NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Our panel draws on their experience with certification organizations as psychometricians, vendors, and the chair of the I.C.E.’s CAE credits.

Certificate 281

Certificate Price Tools Technology 281

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MARCH 4, 2022

Presenter: Janelle Spratley, HR Generalist. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenters: Teri Carden, founder of ReviewMyAMS. Presenters: Julie Duncan, Association Practice Leader, and Wade Tetsuka, CPA, President, UST. More info/register. Host: Fridays@4.

Class 195

Class Certificate Content Committee 195

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APRIL 16, 2021

Presenter: Robyn Mietkiewicz, CMP, CMM, Strategic Partner, INNOV8 Meetings + Events. When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Presenter: Adam Hostetter, CEO, FUSE. Presenter: Steve Haffner, CSP, decision performance expert. 1 CMP credit. Host: ASAE.

Revenue 363

Revenue Strategy Team Content 363

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NOVEMBER 26, 2021

Not the experience you’re probably expecting for your next event but… check out what Event MB’s Angela Tupper discussed with event technologist Brandt Krueger about the present and future of immersive online event experiences. Presenters: Todd A. Presenter: Bruce Lee, Event Speaker, Coach, Author. Meet me in the metaverse.

Newsletter 195

Newsletter Revenue Certificate Leadership 195

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MARCH 12, 2021

Host/presenter: video producer Jeff Achen, CallSign51. Presenter: Jessie States, CMP, CMM, MPI Academy Director, MPI. Presenter: Caroline Francis, Ed.S, Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenter: Mark Parrott, Author, Meta-Trends & the Next Economy.

Nashville 370

Nashville LMS North Carolina Recruiting 370

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FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). Presenter: Sarah Durham, founder, Big Duck.

Recruiting 329

Recruiting Recruitment Project Technology 329

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JANUARY 14, 2022

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenter: Joshua Grimes, Esq., Combating Burnout: How Marketing Teams Are Burning Bright. Your marketing team could be at risk. Host: American Marketing Association. Presenter: Mike Canniff, CEO, PyanGo.

Team 195

Team Technology Certificate Revenue 195

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MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. Humans… so persuadable! Mentoring programs. More info/register.

Social Media 250

Social Media DC Strategy Education 250

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SEPTEMBER 15, 2023

Add your association’s name to the sign-on letter before they present it to Congress next week. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. – Boring conferences. 1 CMP credit.

LMS 256

LMS Revenue Arlington Education 256

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MARCH 25, 2022

Professional development market potential. Presenters: Smriti Bansal, Head of Content, Braindate by e180. Thorben Grosser, VP of Product Marketing & Events, EventMobi. Presenter: Melissa Curtin, MSW, Certified Coach, HeartMath® Certified Trainer. Presenter: Jennifer Haisten, CMP, Vice President, GlobauxSource.

Revenue 195

Revenue Content Virginia Technology 195

GlowGlobally

JUNE 25, 2014

Whether you are selling certification in the United States or around the world, learn proven lessons on capturing potential candidates, how to motivate candidate behavior, and mixing education “prep products” to motivate and drive sales. The International Information Systems Security Certification Consortium, Inc., (ISC)²®,

Certificate 60

Certificate Tampa Social Media Education 60

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JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Presenters: Reggie Henry, Chief Information and Engagement Officer at ASAE.

Innovation 359

Innovation Las Vegas Communications Education 359

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APRIL 23, 2021

Sherry Budziak, founder and CEO of.orgSource, explains the difference between content strategy and content marketing—and how they relate—and suggests how to get started. Presenter: Dr. Gleb Tsipursky, CEO, Disaster Avoidance Experts. Presenters: Jonathan Lovitz, Senior Vice President, National LGBT Chamber of Commerce.

Revenue 370

Revenue Strategy Content Education 370

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AUGUST 11, 2023

Diversity Discussion Series: Diversity Beyond Heritage and History Months (Panel Discussion) Hear how diversity presents itself in the workplace beyond months of recognition, how next-genners want to show up and how organizations can be intentionally inclusive through strategic plans. Fri 8/11 at 4 p.m. More info/register. Caputo, J.D.

Chicago 195

Chicago Certificate Marketing Content 195

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AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. Presenter: Lee Gimpel, founder of Better Meetings. Presenters: Barbara Dunn, Partner @Barnes & Thornburg LLP.

millennials 307

millennials Montana Class Education 307

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JULY 30, 2021

A powerful new approach to changing someone’s mind—useful for system implementation, process improvement, presenting a business case for technology, etc. Why niche communities are the future of social media marketing—associations should have an advantage here. Presenter: Cathy Fyock, The Business Book Strategist. Host: Cimatri.

Newsletter 195

Newsletter Certificate Technology Strategy 195

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APRIL 30, 2021

Presenters: Lowell Aplebaum, CPF, FASAE, CAE, Professional Facilitator CEO & Strategy Catalyst, Vista Cova, LLC. Presenter: Mikki Williams. Presenter: Sheri Bender, SHRM-SCP, SPHR, founder, Pulse HR Consulting, LLC. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Host: ASAE.

Education 354

Education Technology Strategy Revenue 354

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AUGUST 6, 2021

Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. Does your association want to understand the needs and interests of different segments of your membership and market? Presenters: Kristine Metter, MS, CAE, founder, Crystal Lake Partners.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

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JULY 2, 2021

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenters: Christin Berry, VP of Business Analytics & Data Services, ASAE. Presenter: Susan Borke. Creating your Content Stream—from Marketing to Sales to Programs. Presenter: Aimee Pagano, HighRoad Solutions.

Technology 370

Technology Strategy System Education 370

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MARCH 19, 2021

Presenter: Dr. Lawana Gladney, CEO, Gladney Enterprises, LLC. Presenter: Jamie Notter, co-founder, Propel. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenter: Caelan Huntress, Creative Director, Stellar Platforms. 1 CMP credit. Fri 3/19 at 12 p.m. EventTech Chat.

LMS 370

LMS Nashville Strategy Video 370

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JANUARY 10, 2020

Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenter: Chad Stewart. Presenter: Tracy King, MA, CAE, Chief Learning Strategist & Founder, InspirEd.

LMS 243

LMS Software Chicago Washington 243

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FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Presenter: Kyle Jordan, Ed.M., Presenter: JoDee Curtis, SHRM-SCP, CPA, founder of Purple Ink. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Remote work models.

San Diego 370

San Diego Price Strategy Education 370