SBI

OCTOBER 11, 2020

When it comes to credentialing and certification programs, there are many advantages awarded to both the association and the professionals who pursue them. Here are a few things your association can do to build and maintain a strong certification program. The certification should have a clear, easy-to-understand value proposition.

Certificate 97

Certificate Cost Revenue Social Media 97

Higher Logic

MARCH 19, 2019

By investing in quality digital advertising space, making engagement growth a priority, promoting your space, and striking a good advertising balance, you can increase exposure for your own initiatives or bring in more outside sponsorship, all leading to additional non-dues revenue. You ready for those four tips?

Revenue 191

Revenue Tips Massachusetts Newsletter 191

Membersuite

APRIL 13, 2023

With content marketing, you can achieve these two goals simultaneously. Why Content Marketing Content marketing allows you to reach and develop relationships with a new audience of prospective members and customers while deepening relationships with your existing audience of members and customers.

Content 93

Content Marketing Social Media Video 93

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Seems like a good place to start. Lessons from the podcast world. Blue ocean strategy. 1 CAE credit.

Revenue 256

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Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Unlike social media, a mobile app serves as a centralized communication channel for your members. New association event. Member app.

Certificate 281

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Higher Logic

OCTOBER 25, 2017

Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations. Where Associations Get Their Revenue Today. Non-dues, or non-subscription, revenue. percent of their revenue from membership dues.

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Reid All About it

SEPTEMBER 15, 2023

If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign.

LMS 256

LMS Revenue Arlington Education 256

EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Boost your non-dues revenue. of revenue for trade associations, and 30% of revenue for professional associations. The solution? Year round.

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. – Revenue Success from Scratch: One Association’s Story. Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Quick hits.

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MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Protech

JUNE 11, 2020

In our recent webinar with Web Scribble ’s Marketing Director Dawn DiLorenzo, she shared a jaw-dropping fact: Indeed’s data has revealed a 35% drop in its 7-day average of job postings year-over-year. Speaking of something being underutilized, you’ll want to build a strong marketing strategy around your online career center.

Revenue 83

Revenue Tips Social Media Communications 83

Reid All About it

JUNE 18, 2021

Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. More info/register.

LMS 369

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EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. Step 7: Market, market, market!

How To 130

How To Discount Social Media Software 130

Reid All About it

JANUARY 12, 2024

Unlike social media platforms, your association controls your mobile app platform—a tangible reminder of membership benefits. More info/register (ASAE Marketing Professionals Community). PAR presenters will reflect on their year and share ideas for revenue performance in 2024 and beyond. Member mobile app. Dirty data.

LMS 266

LMS Member Engagement Education Revenue 266

Leading Learning

DECEMBER 3, 2023

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market?

Marketing 52

Marketing Mooc Course Education 52

EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. Implementing even the most basic member retention strategies will not only save you money, it’ll help you increase revenue over time! Use multiple streams of communication (email, social media, paper mail, etc.), Engage your members.

Strategy 130

Strategy Software Social Media Discount 130

Blue Sky eLearn

JULY 30, 2019

This could mean email blasts and posts on social media to start creating buzz, as well as providing incentives and discounts for early visitors. Especially if there is no continuing education or certification involved. We see these tactics often, in all aspects of life. Scavenger Hunts. Start a Mentor Program.

LMS 234

LMS Learning Management System System Discount 234

Reid All About it

DECEMBER 3, 2021

70 content ideas for social media posts. Kat Sullivan, Marketing Solved ). Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. 5 Digital Non-Dues Revenue Models That Work for Both Members AND Sponsors. Using Event Media to Drive Revenue for Your Meeting.

Revenue 195

Revenue Technology Innovation Social Media 195

GlowGlobally

JUNE 25, 2014

Whether you are selling certification in the United States or around the world, learn proven lessons on capturing potential candidates, how to motivate candidate behavior, and mixing education “prep products” to motivate and drive sales. The International Information Systems Security Certification Consortium, Inc., (ISC)²®, Room 111BC.

Certificate 60

Certificate Tampa Social Media Education 60

Reid All About it

NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. Professionals in Certification Networking Event.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

Reid All About it

NOVEMBER 29, 2019

Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Demystifying Event Marketing. Presenter: Alyssa Peltier, Manager, Event Marketing, Cvent. Ellen Smoley, Growth Marketing Specialist, atEvent. Embrace Digital Marketing (or Get Left Behind). 1 CMP credit.

West Virginia 360

West Virginia Washington DC Revenue 360

Reid All About it

MARCH 25, 2022

Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. Professional development market potential. Host: EventMobi. Fri 3/25 at 12 p.m.

Revenue 195

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Reid All About it

NOVEMBER 19, 2021

Non-dues revenue. WBT Systems recently hosted an ideation session with Non-Dues-a-Palooza to come up with ideas for revenue-generating online education programs. Check out the 30 ideas featured in their post and see if you can “yes and” any of them into revenue generators for your association. Sponsorships. Cultural trends.

Revenue 195

Revenue Technology Conference Education 195

Aptify

JULY 24, 2019

Beyond membership dues: 3 ways to boost your association’s revenue. What do you do when your association’s revenue goes flat? Here are three revenue-boosting ideas you can take to your board today. It may be time to consider some new ways to boost your revenue stream beyond membership dues.

Revenue 56

Revenue LMS Newsletter System 56

Aptify

JULY 22, 2019

Beyond membership dues: 3 ways to boost your association’s revenue. What do you do when your association’s revenue goes flat? Here are three revenue-boosting ideas you can take to your board today. It may be time to consider some new ways to boost your revenue stream beyond membership dues.

Revenue 56

Revenue LMS Newsletter System 56

Reid All About it

OCTOBER 22, 2021

Content marketing. Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. Presenters: Michael Shonholz, Chief Revenue Officer, ARG.

San Diego 195

San Diego Education Social Media Content 195

Aaron Wolowiec

JANUARY 12, 2016

The demand for knowledge will continue to grow this year, specifically the focus on certification programs. In fact, Abila predicts certification revenue will surpass membership revenue in 2016. Let’s say your staff completes a certification program or engages in e-learning. What about transfer?

Certificate 100

Certificate Revenue System millennials 100

Higher Logic

JUNE 4, 2019

While it’s important to generate non-dues revenue , that doesn’t mean you have to charge for every single piece of content you’re putting out there. From social media and email marketing efforts, to making content easy to find on your website, be sure to engage your audience on a regular basis. Let’s dive right in.

Learning Management System 214

Learning Management System Content Course Discount 214

Freestone

MARCH 7, 2024

Remember that the goal of PD Day isn’t to increase non-dues revenue, but to create awareness about your learning program and show how you can support members throughout their career journey. Showcasing your professional development program is a great way to encourage interest in upcoming courses and certification programs.

How To 75

How To Course Tips Education 75

Association Adviser

MAY 23, 2017

Non-dues revenue is an important source of funds for associations. Membership dues may still be the single largest revenue source for many associations, but dues revenue is dropping according to a recent report from the ASAE Foundation. True or false? That’s easy. Of course the answer is true. Above all, don’t hide your content.

Revenue 64

Revenue Content Survey Newsletter 64

GrowthZone

JUNE 21, 2021

Generate revenue. Marketing automation. Email marketing. It was designed to generate non-dues revenue and streamline work processes. FEATURES: Marketing. Email marketing. E-business tools support multiple revenue streams. Education subscriptions and certifications. Grow membership. Fundraising.

System 148

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Reid All About it

FEBRUARY 5, 2016

– 5 Tips for Maximizing Non-Dues Revenue from Your Communications Vehicles. Learn tactics to maximize your non-dues revenue earning potential: analyze communication gaps, engage members with advertising, meet advertiser needs, arm your sales team with the right tools, and invest in resources that provide maximum return. .

Pennsylvania 150

Pennsylvania Social Media Recruiting Recruitment 150

Reid All About it

OCTOBER 4, 2019

For my marketing friends: Nico Prins at Content Marketing Institute explains how to use Google Search Console to increase traffic to your site. Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. LMS Success: Keys to Building Participation and Revenue.

LMS 186

LMS DC Social Media Washington 186

Reid All About it

JANUARY 10, 2020

Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Digital Marketing & Product Innovation Manager, and Danny Pace, Services Product Manager, Skyline Exhibits.

LMS 243

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Aaron Wolowiec

JULY 22, 2014

I also love my World Market membership because, well, I enjoy the wine discounts. Marketing General Inc. recently released the results of its annual Membership Marketing Benchmarking Report , in which 53 percent of associations reported membership growth throughout the last year. I love my Barnes and Noble membership.

Social Media 100

Social Media Recruiting Recruitment Report 100

Reid All About it

OCTOBER 15, 2021

Fíonta consulted the Membership Marketing Benchmarking Report from Marketing General Inc. Spoiler: the most successful organizations take full advantage of their technology and data so they can quickly respond to changing member and market needs. Ann Smarty, Content Marketing Institute ). Membership strategies.

Revenue 195

Revenue Committee Strategy Technology 195