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Association Brain Food Weekly: 12.13.19

Reid All About it

WBT Systems shared some depressing statistics about the percentage of leadership positions held by women. Maddie Grant and Jamie Notter at Human Workplaces released a new white paper on a maturity model for workplace culture. When you recruit members, you’re inviting them to your organization’s “party.”

Raleigh 259
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Association Brain Food Weekly: 12.10.21

Reid All About it

Inspired by McKinsey & Company’s research, WBT Systems shares five lessons from online education pioneers that will help associations improve their online courses. They suggest an excellent (and entertaining) white paper to read on this topic and steps you can take to start your association’s journey from digitized to digital.

Chicago 195
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Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”. The Public Relations Society of America leverages its job board for content partnerships with recruiters and PR agencies.

Revenue 53
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Association Brain Food: 12.2.22

Reid All About it

But 62,000 people completed the course and earned a certificate. WBT Systems explains how USF pulled off this word-of-mouth marketing miracle —and developing the course in less than two months was a miracle too. If your AMS doesn’t help you recruit, engage and retain members , you better start looking for a new one.

Tips 41
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Association Brain Food Weekly: 10.18.19

Reid All About it

WBT Systems shares some project management basics , like why you need a charter and sponsor, and what you should think about during the project planning phase. Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Looking back, you probably wish you knew then what you know now.

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Six Components to Building Your Membership Model

Membership Marketing

Others require multiple years of membership tied to an event like certification. There is a growing shift from providing a paper based or in localized in-person membership to an electronic only membership. Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Renewal Systems. (14).

Price 40
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Membership Marketing Blog: Consumer Use of Email Declines, but.

Membership Marketing

In marketing, whether it be for membership recruitment and retention, conference attendance, participation in your certification program or whatever, the key analytic is cost per order. Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Renewal Systems. (14).