Membership Marketing

JUNE 5, 2012

Seven Levers to Increase Membership Recruitment. Here are seven strategic levers or opportunities to explore in order to increase your new member recruitment efforts. If you have strong returns from your recruitment efforts, you probably are not reaching your full market potential. Speaking Engagements. Speaking Engagements.

Recruiting 40

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Associations Now

APRIL 5, 2017

And if you’re an association executive, you probably follow #AssnChat or #MembershipHack , which can often lead you to tips for recruiting, retaining, and engaging members. A good example might be serving as a content reviewer for a white paper. Often, these volunteers can do the work remotely and at their own pace.

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.orgCommunity

FEBRUARY 25, 2019

Do you need to: Recruit new members to broaden your base. You can strengthen anecdotal information with research such as member needs surveys, white papers and case studies. Mine the invaluable data in your association management system. The goal might seem obvious. You want to grow the love—right?

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Membership Marketing

OCTOBER 19, 2010

Why Share the Wealth through Membership Recruitment? This past weekend, I was in Chicago doing some membership presentations and spoke with members of one group who asked, “Why should I recruit members for the organization? Labels: Member Benefits , Membership Recruitment. Membership Recruitment. (4). Publications.

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Membership Marketing

NOVEMBER 12, 2010

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Unleash the Power of Market Testing in your Membership Recruitment. Using Social Media to Recruit Staff. Membership Recruitment. (4).

Social Media 40

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Leading Learning

JULY 12, 2021

Review your legacy systems and processes. Recruit your team. For more on how to do all that, download the full white paper for free at [link]. We have you covered: Assess where you are now. Secure leadership support and a funding commitment. Identify strategic areas where digital tech could make a difference.

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Virtual

APRIL 2, 2015

A hot list was developed and a cross vendor recruiting plan initiated. The Alliance funded a pool of loaner systems that developers could access. Numerous white papers were commissione that focused on the benefits of the platform in real life computing environments.

Tools 100

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.orgCommunity

JULY 18, 2019

If the sponsoring company produces high-quality information, such as white papers or research reports, you could include this branded content as part of a course curriculum. The Public Relations Society of America leverages its job board for content partnerships with recruiters and PR agencies.

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Reid All About it

JUNE 2, 2017

LMS provider WBT Systems describes the different psychological, environmental, and technical obstacles that stand between your members and your online learning programs. A top concern among executives is their inability to recruit and retain talent. If you can’t make it to AMS Fest in Chicago next week , stay tuned for my reports.

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Eric Lanke

MARCH 19, 2012

If you followed me when I blogged at The Hourglass Blog , you know that I previously chaired their Innovation Task Force, and was the lead author on the White Paper on Innovation for Associations that the Task Force published. Amy Landis has initiated a fourth Innovation Circle for people interested in member recruitment strategies.

Member Engagement 100

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Membership Marketing

JULY 17, 2012

Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. The concept was built around a systems thinking approach to membership. You also will have difficulty recruiting a new member if you cannot identify who top prospects are for membership. Membership Recruitment. (4).

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Membership Marketing

JANUARY 27, 2010

Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. Testing in membership recruitment allows your organization to market more efficiently. Renewal Systems.

Recruiting 40

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Membership Marketing

NOVEMBER 1, 2010

Maximizing your Website as a Tool for Membership Recruitment. When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns. This information typically comes in the form of a free email newsletter or a white paper on an important topic of interest to visitors.

Tools 40

Tools Marketing Recruiting Recruitment 40

Membership Marketing

DECEMBER 30, 2011

Labels: Marketing Planning , White Paper. Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Renewal Systems. (14). White Paper. (4). Tony Rossell. at Friday, December 30, 2011. Email This BlogThis! Share to Twitter Share to Facebook. Network with Me.

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Membership Marketing

JUNE 18, 2012

Many organizations are seeing growth in membership and using great tools to recruit, engage, and retain members. Unleash the Power of Market Testing in your Membership Recruitment. So Why Test in Membership Recruitment? Seven Levers to Increase Membership Recruitment. Membership Recruitment. (4). Renewal Systems.

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Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program. Labels: Membership Recruitment.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

NOVEMBER 4, 2010

Building Your Online Membership Lead Generation and Conversion System. The next question is what to do with these leads and how to maximize the effectiveness of the conversion system. One way to look at this lead to paid member conversion system is as a funnel. A good system might look something like this. Publications.

Social Media 40

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Membership Marketing

APRIL 9, 2010

The Push and Pull of Membership Recruitment. In a pull system the consumer requests the product and pulls it through the delivery channel. On the other hand, in a push marketing system the sales efforts are initiated by the producer and information is pushed toward the buyer. The Push and Pull of Membership Recruitment.

Marketing 40

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Membership Marketing

JUNE 20, 2012

So Why Test in Membership Recruitment? After my last post, you might say to me, “So what’s wrong with not doing market testing in my membership recruitment program?” Unleash the Power of Market Testing in your Membership Recruitment. So Why Test in Membership Recruitment? Membership Recruitment. (4).

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Reid All About it

DECEMBER 2, 2022

WBT Systems explains how USF pulled off this word-of-mouth marketing miracle —and developing the course in less than two months was a miracle too. If your AMS doesn’t help you recruit, engage and retain members , you better start looking for a new one. Membership Monday: Student/Young Professional Recruitment and Engagement.

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Membership Marketing

JULY 22, 2011

What I have found works best is to help an organization step back and see the big picture and then develop a systemic solution to fixing the problem. In the book he applies the concept of systems thinking to help organizations respond effectively to the challenges that they face. ” 1.

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Membership Marketing

MAY 25, 2012

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. Unleash the Power of Market Testing in your Membership Recruitment.

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Membership Marketing

MARCH 7, 2011

I get a lot of questions about this, so I thought it might be of help to provide some sample language you can use to present this option on recruitment and renewal efforts. Labels: Acquisition Campaigns , Renewal , Renewal Systems. Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4).

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Membership Marketing

MARCH 12, 2012

• Year over year new member recruitment. Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Renewal Systems. (14). White Paper. (4). If you would like an Excel version of it, please send me an email (under my bio at right) and I will forward it to you.

Marketing 40

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Membership Marketing

JANUARY 19, 2012

Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Renewal Systems. (14). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle. Ten Top Membership Acquisition Offers.

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Membership Marketing

OCTOBER 7, 2011

Recruitment, Retention, and Engagement Trends. Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Renewal Systems. (14). White Paper. (4). The focus is “Membership Matters” Some of the article titles include: 1. 7 Tips for Dealing with Angry Members.

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Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. Unleash the Power of Market Testing in your Membership Recruitment. Renewal Systems. (14).

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Membership Marketing

DECEMBER 8, 2009

Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Renewal Systems. (14). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle. Ten Top Membership Acquisition Offers.

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Membership Marketing

JULY 5, 2011

Growth in new member recruitment appears to be a big driver in membership growth. Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Renewal Systems. (14). White Paper. (4). These results are significantly better compared to both 2010 and 2009. Network with Me.

Report 40

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Membership Marketing

APRIL 4, 2012

Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Renewal Systems. (14). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle. Ten Top Membership Acquisition Offers.

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Membership Marketing

MARCH 27, 2012

Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Renewal Systems. (14). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle. Ten Top Membership Acquisition Offers.

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Membership Marketing

SEPTEMBER 3, 2010

In fact, word-of-mouth marketing tied for the top spot as the most effective method of new member recruitment in our 2010 Membership Marketing Benchmarking Report. In a fully developed volunteer structure, an accountability system with regular check-in with other volunteers could be put in place. Membership Recruitment. (4).

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Membership Marketing

NOVEMBER 14, 2011

Unleash the Power of Market Testing in your Membership Recruitment. Five Steps to Building a Membership Recruitment St. Membership Recruitment. (4). Renewal Systems. (14). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. 13). (1).

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Membership Marketing

JANUARY 26, 2012

Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Renewal Systems. (14). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle. Ten Top Membership Acquisition Offers.

Marketing 40

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Membership Marketing

DECEMBER 12, 2011

Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Renewal Systems. (14). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle. Ten Top Membership Acquisition Offers.

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Membership Marketing

DECEMBER 13, 2010

Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Renewal Systems. (14). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle. Ten Top Membership Acquisition Offers.

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Membership Marketing

MARCH 31, 2010

Over a million pieces of recruitment mail were analyzed that went out over several campaigns and there were over 10,000 paid responses. Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Renewal Systems. (14). White Paper. (4). It is fun to slice and dice data.

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