Aaron Wolowiec

DECEMBER 15, 2015

The researchers studied nine organizations to learn how they engaged millennials in their campaigns. All the nine research partners employed social media and electronic communications vehicles – such as websites and blogs – to build support. First, businesses and nonprofits should plan early. Engage your millennials.

millennials 100

millennials Social Media Case Study Analysis 100

Aaron Wolowiec

JUNE 9, 2015

Industry professionals plan to use mobile apps more strategically this year, including location-based technology for session check-ins and networking. Budgets are still a concern, so organizations plan to host more local meetings, compress meetings into shorter times and increase use of technology. What do you think? Let us know.

Denver 100

Denver Georgia Survey Report 100

Aaron Wolowiec

JANUARY 14, 2014

In fact, it’s a great case study for public relations students, and researchers and PR firms will have a field day analyzing this communications disaster. At the same time, the company admitted it had no emergency plan in place. Someone needs to say something to let stakeholders know they’re engaged. Don’t sugarcoat the facts.

Michigan 100

Michigan Social Media Communications Case Study 100

Aaron Wolowiec

DECEMBER 16, 2014

I served as director of communications for an association for four years – and I loved every minute of it. I was all things communications, media relations and public relations. Yet, the mission is the same: Build your brand, your reputation and your credibility by engaging key audiences with specific (albeit simple) messaging.

Marketing 100

Marketing Social Media Content Report 100

Aaron Wolowiec

AUGUST 9, 2016

Looking forward to growing our partnerships with the respective convention and visitors bureaus in the coming years as we plan exciting and engaging meetings.”. I’m guessing there will be avid social media engagement, especially on Twitter using #ASAE16 and @ASAEAnnual. I look forward to communicating with you next week!

Las Vegas 100

Las Vegas Chicago Columbus Atlanta 100

Aaron Wolowiec

JULY 12, 2016

s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. What keeps association leaders up at night? According to Marketing General Inc. ’s

Certificate 140

Certificate Recruiting Recruitment Social Media 140

Aaron Wolowiec

AUGUST 23, 2016

Jennifer Grau, president, Grau Interpersonal Communication. This month’s guest blog post is by Jennifer Grau , president of Grau Interpersonal Communication , who is a listening trainer, coach, facilitator, speaker and consultant. In other words, most people haven’t created an information or relationship retention plan.

Conference 100

Conference Communications Social Media Process 100

Aaron Wolowiec

OCTOBER 11, 2012

Whether your association has just recently penned a new strategic plan or you’re three or more years into a long-term strategic planning cycle (however impractical that may be given today’s environment), do me a favor and locate this document. Member learning is not well-represented in the strategic plan.

Analysis 100

Analysis Survey Education Revenue 100

Aaron Wolowiec

OCTOBER 11, 2016

New ideas, new inventions, new strategies, new operating plans. In addition, collaboration and communication and encouragement are the most common ways associations support innovation. Among organizations that have rallied around innovation, communication has been key to getting everyone on board. And yes, businesses change.

Social Media 100

Social Media Innovation Survey Education 100

Aaron Wolowiec

DECEMBER 10, 2013

Next year promises to deliver exciting new mobile technology, so when planning digital strategies, associations should consider mobile apps and websites, said Kim Harwood, president of Results at Hand Software. Your association can leverage mobile technology for advocacy, education, member communications and engagement activities.

Social Media 100

Social Media Survey Video Technology 100

Aaron Wolowiec

JULY 12, 2016

s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. What keeps association leaders up at night? According to Marketing General Inc. ’s

Certificate 100

Certificate Recruiting Recruitment Social Media 100

Aaron Wolowiec

JUNE 4, 2013

Kristen Parker Digital Communications Manager. First, I’m delighted to announce that Kristen Parker has joined the Event Garde team as our digital communications manager. Since 2008, Kristen has worked as a communications manager for Michigan State University, serving in the university’s central public relations office.

Michigan 100

Michigan Committee Communications Education 100

Aaron Wolowiec

AUGUST 19, 2014

Looking to cut costs, her employer switched health care plans and decided to eliminate some “frills.” First, providing members with access to valuable benefits and savings opportunities can greatly improve the perceived value of their membership, help increase their engagement and boost retention rates.

Discount 100

Discount Social Media Revenue Cost 100

Aaron Wolowiec

FEBRUARY 4, 2014

Communication among volunteers is unpleasant. Align the group’s scope with the organization’s strategic plan. Establish clear goals and expectations – communicating them early and often. Maintain appropriate communication levels between meetings – and in your volunteers’ preferred styles.

Michigan 100

Michigan Committee Course Association Management 100

Aaron Wolowiec

JULY 1, 2014

Has your association conducted a communication audit within the last three years? To ensure your members easily recognize an event at first glance, consider how colors, logos, fonts and overall design elements are used consistently across communication platforms. Channels – Determine how your association communicates.

Sample 100

Sample Strategy Social Media Communications 100

Aaron Wolowiec

JULY 9, 2013

An online engagement center at the 2012 ASAE Annual Meeting. By offering more digital platforms, associations will better engage and serve their members in the methods they prefer. 3-6 at the Georgia World Congress Center in Atlanta, ASAE will engage and connect members – even if they can’t attend physically.

Georgia 100

Georgia Social Media Atlanta Innovation 100

Aaron Wolowiec

JULY 22, 2014

Now, the economy is slowly on an uptick, so association leaders believe lack of engagement with members is the reason for stagnant or decreasing membership renewals. Also in the report, associations indicated communicating membership value is the No. Most associations reported their communications staff manages social media accounts.

Social Media 100

Social Media Recruiting Recruitment Report 100

Aaron Wolowiec

AUGUST 3, 2012

Titled “Curating Conference Content to Promote Member Engagement,” this session delivered five simple, but effective strategies for curating conference content. We are working on goals and measures for our online community. We’re just starting plans to video. Recordings. Podcasts, videos, meeting materials online.

Content 100

Content Video Conference Social Media 100

Aaron Wolowiec

APRIL 1, 2013

It’s no surprise to discover that most associations are guided by a strategic plan carefully crafted by key leaders and stakeholders. This plan often does not drill down, however, into the specifics of education strategy (and the chances it extends to digital learning are equally shaky). Webinar Poll Questions.

Education 100

Education Strategy Content Resources 100

Aaron Wolowiec

JUNE 24, 2014

“It allows us to go to a lot of the exhibitors and industry experts who are part of the trade show and interview them in a casual manner,” Lex Nepomuceno, WRA’s director of communications and technology, told Associations Now. Let Members Do the Planning. Keep Attendees’ Health in Mind.

Washington 100

Washington Conference System Technology 100

Aaron Wolowiec

MARCH 17, 2015

A war room might be metaphorical at your next event – the name of your emergency game plan, for instance – but we’re suggesting you strongly consider an actual room. Your event will be social whether you plan for it or not. A Crisis Management Center will need a direct line of communication with the show floor.

Social Media 100

Social Media Cost Content Conference 100

Aaron Wolowiec

APRIL 7, 2015

Social technologies are defined as any technology that allows users to communicate with each other via the Internet or cellular networks to share videos, graphics, etc. Of the 102 respondents, more than half reported they use social technologies for learning, with 25 percent indicating plans to do so within the year.

Social Media 100

Social Media Class Technology Survey 100

Aaron Wolowiec

OCTOBER 7, 2014

Leading up to the big day, my sister asked my niece what she was planning to say about Clifford. Do you coach speakers beforehand to ensure accurate/engaging content? Pre-program, clear and succinct communication is key. Recently, my niece was asked to bring something in to her class for red show and tell day.

North Carolina 100

North Carolina Class Content Education 100

Aaron Wolowiec

OCTOBER 21, 2014

This infographic shouldn’t be much longer than a page and should be emailed to members, industry stakeholders and included in your official communications pieces as much as possible. So plan to send out member surveys every other year to make sure you will always have the most up-to-date information about your members. Conclusion.

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Survey How To Sample Revenue 100