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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Besides facing competition from free online sources of continuing education and mentorship, it can also be a challenge for associations to communicate their value, especially when it comes to younger generations. Getting in front of target buyers and communicating value happen to be two of the main principles of the common sales process.

Strategy 169
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Digital Transformation: It’s All About Culture

Mariner Management

The main challenge associations face in our digital transformation initiatives is that digital transformation is an iterative process that includes both technologies and culture. For more on how to do all that, download the full whitepaper for free at [link]. Which sounds, if not easy, then at least simple. So why aren’t we doing it?

Maine 62
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Hello, Goodbye, Hello

Association Subculture

Please forgive the communications sabbatical I took from blogging and social media (although I have been active on Facebook). Expect to see regular posts and vlogs on the Forecast on the impact of technology, changes in the education to employment system and how our society is changing as a whole. I've missed you guys.

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Digital Transformation: It’s All About Culture

Leading Learning

The main challenge associations face in digital transformation initiatives is that digital transformation is an iterative process that includes both technologies and culture. And that means we need to be on the lookout for the tools and technologies that will enable us to change. Which sounds if not easy then at least simple.

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Four Trends Tradeshow Organizers Need to Know Now

Associations Now

An updated International Association of Exhibitions and Events white paper includes new tradeshow trends affecting the industry. The updated white paper looked at data in a number of ways. Among them: data capture, educational offerings, attendee security, and the economy. The first was big data. Physical Security.

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Educating Medical Personnel: New Book Reviews CPD Topics

Forj

CPD communicates that today the education of clinicians is professionalized, evidence based, and a team sport. Technology-heavy articles like Chapter 3 by Dimitrios Stefanidis and Ajit K. Moreover, I would add, CME conjures up images of physicians attending lectures. Mann and Jocelyn Lockyer.

Review 0
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9 Best Practices for Effective Calls to Action

Slice-Works

Here’s my go-to list of 9 best practices for leveraging CTAs as an in-bound marketing tool in your marketing communications toolbox: 1. Some examples might be: free downloads, webinars, videos, newsletter subscriptions, demos, contests, campaigns. Determine what offers you could be making to your potential audiences or personas.