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My free White Paper launched – Membership Retention Essentials!

Optimist Consulting

I was delighted to be asked to write a White Paper for Sterling, one of the leading membership and communication consultancies. I’d love to know what you think of the Paper, so do leave a comment below. Click HERE to download the paper for free. It looks very nice thanks to Sterling’s designers. Engagement.

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Creating an Event Communication Plan

MemberClicks

…but, that said, do you have a plan for communicating with your attendees? That’s why you’ll want to put together an event communication plan that takes into account what you should tell them about before, during, and after the event. What is an Event Communication Plan? Attendee Feedback : Communication got both ways.

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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Besides facing competition from free online sources of continuing education and mentorship, it can also be a challenge for associations to communicate their value, especially when it comes to younger generations. Getting in front of target buyers and communicating value happen to be two of the main principles of the common sales process.

Strategy 169
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What sponsors want – and don’t want – from virtual conferences

Association Success

Many associations are missing the mark – and missing revenue potential – when it comes to their conference sponsorship offerings, according to the findings in our new white paper, “The New Sponsorship Model for Virtual Events.”. Our white paper provides examples of these marginal-value benefits include: Logo Placements.

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Run Your Next Dues Renewal Effort Like a Fundraising Campaign

Eric Lanke

Spark Consulting is out with another white paper -- this one on what associations can learn about relationship building, campaign management, and attracting Millennials from charitable fundraising organizations. Different audiences receive appeals on different communications platforms. Older donors get direct mail.

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AMS vs CRM: What is Best for Your Association

MemberClicks

Consequently, as an association, you need some form of software to manage your member databases, facilitate customer relationships through customer communication and even to process payments. It is also the integration of internal communication and processes that directly impact customers or has to do with interactions with customers.

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Hello, Goodbye, Hello

Association Subculture

Please forgive the communications sabbatical I took from blogging and social media (although I have been active on Facebook). Elizabeth Weaver Engel, MA, CAE from Spark and I just dropped a new white paper you can download for free called " The Association Role in the New Education Paradigm." I've missed you guys.