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Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

Promoting these special membership events is a multi-step process that could include written invitations, videos, and social media posts. Far and away one of the most effective channels for association event marketing is email. This reach of this medium is unrivaled, with 99% of consumers checking their email daily.

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8 Tips to Write Emails Your Association Members Will Open

Higher Logic

Recent data shows that: The average email open rate (across all industries) is 16.19%. The average email open rate for the Civic/Social Membership industry (e.g., If your target audience has opted into your communications, the open rate should be on the higher end. Tip #1: Allow for Email Opt-in + Topic Selection.

Tips 166
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Your Guide to Building a Membership Marketing Strategy: Tips for 2023 and Beyond

MemberClicks

That means clearly communicating your organization’s value proposition. Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. Boosting your organization’s reputation.

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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Use Webinars to Communicate. Use Webinars to Communicate. To save time and resources, you can record the webinar and share it as an informational resource for members to refer back to if they need help or have a question. Want to learn more about automating your email communications ? Onboard New Members.

Revenue 296
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Membership Directory: Why Your Organization Needs One & How to Create One

EventMobi: Association Events

Members can refer to these membership lists when seeking to connect with others within the same organization or community, and it can also be used by those outside your organization to find a professional or contact for other reasons (jobs, events, etc.). Here’s a list of the most common options: Name Contact info (phone, email, etc.)

Directory 147
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Don’t stop learning: How to repurpose content for long-term revenue

Freestone

Turn long content into short learning opportunities Repackage existing content on social media as quick video clips, or short pieces of content that can bring in a fresh audience. Reference aged content Highlight how an older case study may have managed to help keep your organization agile and relevant throughout the years.

Content 78
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Association Brain Food Weekly: 5.21.21

Reid All About it

I’ve seen many references over the past year to the power of “unlearning” conventional so-called wisdom so we can take on new and existing challenges with the mindset they require. 5 Secrets of Email Marketing Geniuses. Chris Detzel, Community Program Manager at Reltio. Intellectual humility and curiosity. 1 CAE credit.

San Jose 369