Associations Now

JANUARY 25, 2017

While most associations are plotting out recruitment strategies for millennials, membership professionals need to be thinking about a younger generation entering the workforce this year. The main takeaway: Members of Gen Z, born during or after 1995, are distinct in a number of ways.

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Association Adviser

MARCH 14, 2018

Christina graciously took time to speak with Association Adviser about the excitement of building a career that is larger than working for just one organization, becoming a better association manager, and why everyone should kick the stereotyped “millennial” label to the curb. Association Adviser: How did you get into association work?

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Leading Learning

JULY 12, 2021

It also requires re-thinking significantly how the stakeholders in your learning business interact, the assumptions they bring to the table, and how new perspectives translate into new strategies. Why is that? As Maddie is fond of remarking, digital transformation comes down to culture change + vendor selection. Elizabeth Weaver Engel, M.A.,

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Higher Logic

SEPTEMBER 28, 2017

That information gives you insight with which to create engagement and retention strategies. How many Silent Generation, Boomers, Gen Xers, and Millennials do you have? Combine members into groups, with major groups becoming your main personas. So how do you create member personas? Start with generations. What’s the average age?

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The Hourglass Blog

MAY 11, 2011

skip to main | skip to sidebar. Association Innovation as Brand Strategy. Whats our brand image and what does it communicate to people in our marketplace? Communication. Developing Millennial Leaders. Millennials. Don't Wall Yourself Off From Your Community. Wednesday, May 11, 2011. Image source.

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Association Freak

MAY 21, 2022

Users, of whom 67% are Millennials, have saved $170M+ this year. These new insurance companies are targeting Millennials and have taken pains to simplify and streamline the application process so coverage can be purchased in minutes through a mobile device. On-demand discounts. The Exploding Data Economy.

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Association Adviser

MAY 27, 2018

Our featured professional this month is Katie Butler, vice president of communications for the Independent Insurance Agents & Brokers of America (IIABA). Katie has served IIABA since 2003 and has helmed the communications department since communications since 2004. AA: How do you set marketing and communications goals?

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Disciple Media

DECEMBER 17, 2019

billion active users , the Facebook community is the largest in the world. Its enormous reach has made it the holy grail of digital marketing, both for inbound strategies and sponsored advertising. Your Facebook community isn’t YOUR brand community , and here’s why. That’s the exact opposite of a community.

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Associations Now

MARCH 13, 2014

No wonder then, that happiness is the main driver for social media sharing,” she writes. Referring to a study by Fractl , a content strategy firm, Seiter cites the top emotions behind viral content: amusement. Think millennials spend a lot of time consuming media? Other Good Reads Today.

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Reid All About it

MARCH 16, 2018

Now for the main event: free professional development events for the association community. How does your content fit into your digital strategy and translate across your digital assets—website, mobile apps and social media? Digital Marketing Strategies for the Event Planner, Part 1. 1 CMP credit. More info/register.

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The Hourglass Blog

FEBRUARY 20, 2011

skip to main | skip to sidebar. A couple of posts ago I mention a post from HBRs Andrew McAfee about how the connected habits of Millennials are benefting organizations. Well, a week after that one, McAfee posted another , this one about what goes wrong when Millennials take their connected habits too far. Its worth a read.

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The Hourglass Blog

JUNE 23, 2010

skip to main | skip to sidebar. Read this April 1 blog post from Umair Haque on social media and social strategies. Read his take on social media strategy, which he boils down very well to: 1. Social media fits inside your business strategy, and is shaped by it. Communication. Developing Millennial Leaders.

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Beth Kanter

JUNE 19, 2015

This post includes my slides and summary of the main points I will be making as well as links to resources. One key to their success is they take a measurement and learning approach to all their campaigns and this has enabled them to figure out to adapt their strategy and tactics over time to figure out what works.

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The Hourglass Blog

MAY 16, 2011

skip to main | skip to sidebar. Normally I would just retweet something of his I find especially compelling, but given my last blog post of approaching innovation as an exercise in brand strategy, I thought Id expound a little more on something I read on Seths blog this week. Communication. Developing Millennial Leaders.

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The Hourglass Blog

JUNE 17, 2010

skip to main | skip to sidebar. Let’s talk strategy. Staff does operations and Board does strategy. Communication. Developing Millennial Leaders. Millennials. Thursday, June 17, 2010. Lessons from Being a Board Member. I said I was going to comment on my experience as a Board member. Baby Boomers.

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The Hourglass Blog

FEBRUARY 25, 2011

skip to main | skip to sidebar. First dates are all about strategies that both parties can agree to but which wont help them learn if the date was effective. Dan calls this "bad equilibrium"--a strategy that doesnt result in a positive outcome for anyone. Communication. Developing Millennial Leaders. Millennials.

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The Hourglass Blog

SEPTEMBER 27, 2010

skip to main | skip to sidebar. As part of our effort to develop an evidence-based model of innovation for the association community, we want to provide a way for associations to determine where they are on the continuum of innovative practice, and plug them into a set of proven strategies tailored for their own position.

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Association Adviser

JUNE 30, 2016

Aley added that associations can drive high performance in these areas by not only ensuring their career center has premium placement, but also by including job posts in its other important member communication channels. Online career centers: a key communication channel. It needs to be an integrated strategy.”

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The Hourglass Blog

SEPTEMBER 21, 2010

skip to main | skip to sidebar. As part of our effort to develop an evidence-based model of innovation for the association community, we want to provide a way for associations to determine where they are on the continuum of innovative practice, and plug them into a set of proven strategies tailored for their own position.

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The Hourglass Blog

JUNE 11, 2010

skip to main | skip to sidebar. The blogger, Michael Beer , thinks Ludwigs strategy of openness and transparency is rare among senior executives, but will necessarily characterize the leaders of the future. He is not shy about advocating a new direction — high purpose, strategy or values that he believes should guide the company.

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Associations Now

JANUARY 13, 2014

So I’ve been thinking a lot about the different types of personalities I’ll be working with in each of those three contexts—fresh-faced millennials new to the work world, self-assured boomers with long experience, and mid-career professionals looking to develop new skills. Share your thoughts in the comments.

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The Hourglass Blog

JANUARY 31, 2011

skip to main | skip to sidebar. Part of what wed like to do is learn about the key strategic and tactical challenges associated with bringing innovation to your association and the hundreds of other associations in our community. If you have some practical strategies to share in this regard, please visit [link] Thanks.

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The Hourglass Blog

APRIL 21, 2011

skip to main | skip to sidebar. The HBR post describes several strategies employed by the very famous and very innovative Mayo Clinic. Born in 2006 as the brainchild of Dr. Nick LaRusso, the CFI was first called the SPARC Lab (with the acronym standing for its methodology: see, plan, act, refine, and communicate). Communication.

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The Hourglass Blog

OCTOBER 24, 2011

skip to main | skip to sidebar. At the end of it, we made the following commitment: Each of us will commit to a specific objective in our own organization that increases our use of co-creation or participatory decision-making in program development of strategy setting. Communication. Developing Millennial Leaders.

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Associations Live

APRIL 8, 2010

skip to main | skip to sidebar. Much of what is being discussed is how you can measure return on investment (ROI) for different social media strategies. Much of what is being discussed is how you can measure return on investment (ROI) for different social media strategies. communication. (13). communications. (29).

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The Hourglass Blog

NOVEMBER 14, 2010

skip to main | skip to sidebar. Theres more work ahead for the Task Force as we begin to flesh out the details of these three levels, looking to work with organizations that have developed successful strategies for each objective. Communication. Developing Millennial Leaders. Millennials. Sunday, November 14, 2010.

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The Hourglass Blog

SEPTEMBER 15, 2010

skip to main | skip to sidebar. Remember that our long term goal here is to create an evidence-based model for innovation in the association community, one replete with tested and practical strategies for how to "do" innovation in an association. Wednesday, September 15, 2010. Whats Your Innovation Readiness? at 5:23 PM.

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The Hourglass Blog

AUGUST 8, 2011

skip to main | skip to sidebar. Unfortunately, from my point of view, only some of those lessons are good for the association community. Its a strategy thats definitely biased towards large organizations with large resources at its disposal. Communication. Developing Millennial Leaders. Millennials.

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The Hourglass Blog

NOVEMBER 26, 2010

skip to main | skip to sidebar. Communication. Developing Millennial Leaders. Millennials. Friday, November 26, 2010. Next Steps for Association Innovation. This is an exciting time for the WSAE Innovation Task Force. Baby Boomers. Encore Careers. For-Profit vs. Non-Profit. Generation Basics. Generation Jones. Governance.

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The Hourglass Blog

MAY 1, 2011

skip to main | skip to sidebar. And what Intent would you communicate to your subordinates? Communication. Developing Millennial Leaders. Millennials. Don't Wall Yourself Off From Your Community. Association Innovation as Brand Strategy. Sunday, May 1, 2011. Commanders Intent. Heres another.

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The Hourglass Blog

MARCH 27, 2011

skip to main | skip to sidebar. With that as his context, in this post he rips into traditional mechanisms of marketing, espousing a new strategy for engaging with customers, something he calls "listening up." Communication. Developing Millennial Leaders. Millennials. Sunday, March 27, 2011. Listening Up.

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The Hourglass Blog

SEPTEMBER 3, 2010

skip to main | skip to sidebar. The boards dont ensure that the organization has a sound strategy, they tolerate mediocrity in management, they dont hold the organization accountable for results, and they dont ensure that resources are adequate to accomplish goals. Communication. Developing Millennial Leaders. Governance.

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The Hourglass Blog

DECEMBER 14, 2010

skip to main | skip to sidebar. Rather, a strategy to define innovation in terms understood and mechanisms relied upon by the current leadership culture could also make a difference. Communication. Developing Millennial Leaders. Millennials. Tuesday, December 14, 2010. The Clinic of Innovation. Baby Boomers.

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The Hourglass Blog

MAY 26, 2011

skip to main | skip to sidebar. Dont Wall Yourself Off From Your Community. Communication. Developing Millennial Leaders. Millennials. Don't Wall Yourself Off From Your Community. Association Innovation as Brand Strategy. Thursday, May 26, 2011. Baby Boomers. Encore Careers. Generation Basics.

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Reid All About it

MAY 11, 2018

Now, the main event: free professional development events for the association community. The Three Essential Elements of Effective Inbound Strategy. Winning Email Strategy for your Events: It’s a Marathon, Not a Sprint. Hootsuite ). If your organization has a free webinar or event coming up, please send me the link.

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The Hourglass Blog

APRIL 26, 2011

skip to main | skip to sidebar. I thought it was an awesome perspective--and an important push-back against the de facto data-driven strategies that seem to overwhelm so many association experiments. Communication. Developing Millennial Leaders. Millennials. Tuesday, April 26, 2011. Baby Boomers. Encore Careers.

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The Hourglass Blog

APRIL 16, 2011

skip to main | skip to sidebar. In my current world of trade associations I see the same dynamic, and my strategy with these businesses is simply to put them on a watch list, waiting for a change in leadership at the top that may signal a willingness to take another look. Communication. Developing Millennial Leaders.

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