Communications Marketing Member Engagement Member Insights 
Reid All About it
JUNE 11, 2021
If members are burnt out on virtual everything, how do you convince them to make time for online education? WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Are there any new things to communicate in your contract?
Association Analytics
FEBRUARY 14, 2022
Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. Revenue – Seeing data in real-time enables you to maximize your marketing initiatives. Marketing research and performance – you’ll be able to segment and target your marketing tactics.
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Reid All About it
APRIL 16, 2021
When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Organizations are not only seeing deeper engagement, but also increased sales and more diverse revenue streams. Laura Lewis, Chief Communications Officer, Commercial Real Estate Women Network. Fri 4/16 at 3:45 p.m.
Reid All About it
MAY 14, 2021
The weekly list of free educational events and resources for the association community…. Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. Amanda Kaiser, member engagement specialist, Kaiser Insights. Event safety. More info/register.
Reid All About it
MAY 5, 2023
Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Guest: Gwyn Donohue, CAE, Vice President Communications and Membership, Pet Advocacy Network Host: Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC Mon 5/8 at 12 p.m. CMP credit. More info/register.
Association Freak
MARCH 26, 2021
Reading Time: 5 minutes Many associations t alk a good game about member focus, but their actions tell a different story. Generic benefits, one-size-fits-all communication, and a lack of understanding member needs all contribute to a disengaged membership base. But there’s hope! It’s a necessity.
Association Freak
MARCH 26, 2021
Reading Time: 5 minutes Many associations t alk a good game about member focus, but their actions tell a different story. Generic benefits, one-size-fits-all communication, and a lack of understanding member needs all contribute to a disengaged membership base. But there’s hope! It’s a necessity.
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