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Association Brain Food Weekly: 4.16.21

Reid All About it

Strategies for getting out of a negative thought spiral and into a more productive state of mind. This workshop will arm you with tactical strategies that will help you negotiate and defend your organization in the post-shutdown world. Laura Lewis, Chief Communications Officer, Commercial Real Estate Women Network. Quick hits.

Revenue 363
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How to Make Analytics a Priority – Finally!

Association Analytics

Drive strategy by using data to inform your association’s strategy and departmental strategies as well as drive business metrics and KPIs. Lifetime value – you can use data analytics to project the lifetime value (LTV) of members and you can break down the LTV by segments. This will help increase membership and revenue.

How To 169
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Insurance Group Launches Innovation Initiative

Associations Now

The National Association of Benefits and Insurance Professionals (NABIP) has launched a new department focused on innovation, dedicated to leveraging member insights and AI to develop tools to better serve its audience. Member surveys had revealed a gap between member needs and what the association was delivering.

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What’s the Difference Between Automation Rules and Marketing Automation, Anyway?

Higher Logic

Improving member communications. Automation rules are a tool within a Higher Logic online community allowing you to automate tasks in your community at scale, like sending a personal email to everyone who has completed a certain task, adding new members to a community, or generating a report. And for what?

Marketing 136
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Association Brain Food Weekly: 6.11.21

Reid All About it

Loyalty strategies. Ana Andjelic says people develop brand affinity only when it gives them a sense of community. She explains how for-profits are using membership strategies to develop customer loyalty. Are there any new things to communicate in your contract? Hmm, the same thing happens in associations. Host: Hopskip.

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Why your association needs to adopt a data governance policy

Nimble AMS

But according to the Community Brands 2022 Association Trends Study , only 39% of association professionals have one! While data analytics might be communicated as a high priority, the surveyed association professionals report their confidence in the state of their member data remains weak.

Committee 117
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Association Brain Food: 5.5.23

Reid All About it

Our topic this month is association engagement with Amanda Lea Kaiser, author of Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community. She is an in-demand speaker for association leaders worldwide and is at the forefront of exploring how member and attendee engagement is rapidly changing. .

Chicago 205