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Improve Intergenerational Communication: 3 Tips to Attract & Retain Younger Members

Higher Logic

When Kim Lear spoke at our most recent Super Forum , she reminded us that improving intergenerational communication has never been more pertinent than now. Effective communication is all about managing expectations. If it’s the latter, it’s time to reshape your strategy. Why This Matters for Associations: The Impact of Reaching Out.

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How to engage your members where they are, when they are

MultiBriefs

Not only has mass communication made it easier than ever to start an organization, but it's also led to more value being required to retain members and attract new ones. While they've had more time to spend with technology, it's been more about increasing efficiency rather than simply leisure.

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Why your association should embrace multi-generational marketing strategies

MultiBriefs

It shapes your brand's identity, communicates your values and services, and fosters engagement with your members. It recognizes that these various age groups — baby boomers, Generation Xers, millennials and Gen Z — have unique experiences, values and communication styles.

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Pay attention to what matters most

Aaron Wolowiec

For example, millennials just starting their careers often turn to associations for job opportunities and career advice. The problem: A one-size-fits-all approach to association management and communication doesn’t work, but associations aren’t always good at segmenting their memberships. 1 communication tool.

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Reaching Millennials (Gen Y) with Mobile

Association Adviser

Two millennials weigh in on the latest research findings. As two members of the millennial generation, we pay special attention to articles that claim to state the best ways to market to us. Millennials don’t want to interact with brands on social media the same way that they interact with friends or family.

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Building Buy-In for an Online Community at Your Association

Higher Logic

Your goal should be to demonstrate how the community aligns with and leads to achieving the goals of your association’s strategic plan. This is how you can prove your new member community will be a valuable technology investment. Looking to personalize and target your email communications strategy to different member segments?

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Embracing and Engaging Young Professionals

GrowthZone

The bulk of the workforce is made up of Millennials, Generation X, and Baby Boomers, and Gen Z is not far behind. Here are 10 takeaways: Use technology. Therefore, associations must educate and communicate the value of membership to individuals AND their employers. If you’re of the TL;DR (“Too Long; Didn’t Read.”)