article thumbnail

How to engage your members where they are, when they are

MultiBriefs

Discover where your marketing matters With the digital transition all but complete, the days of traditional print for newsletters and marketing material are coming to a close. While they've had more time to spend with technology, it's been more about increasing efficiency rather than simply leisure.

How To 52
article thumbnail

How to Empower Your Donors to Give Stocks & Cryptocurrency

NXUnite

The fundraising landscape is constantly changing and evolving, responding to new technologies, giving trends, and global developments. Consider donor demographics, too— 57% of crypto owners are Millennials while only 20% are members of Gen Z. Recognize donors who give stocks and crypto.

How To 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why your association should embrace multi-generational marketing strategies

MultiBriefs

It recognizes that these various age groups — baby boomers, Generation Xers, millennials and Gen Z — have unique experiences, values and communication styles. This approach acknowledges and takes into account technological advancements, consumer attitudes, shifts in culture and even historical events when creating a strategy.

article thumbnail

Improve Intergenerational Communication: 3 Tips to Attract & Retain Younger Members

Higher Logic

Tech is still booming with a competitive edge, people are living longer, and younger emerging generations like Millennials and Gen Z’ers will continue to shake up the workplace (and your member base). The Wall Street Journal reports : “The flip side of being digital natives is that Gen Z is even more adept with technology than millennials.”.

article thumbnail

Reaching Millennials (Gen Y) with Mobile

Association Adviser

Two millennials weigh in on the latest research findings. As two members of the millennial generation, we pay special attention to articles that claim to state the best ways to market to us. Millennials don’t want to interact with brands on social media the same way that they interact with friends or family.

article thumbnail

Pay attention to what matters most

Aaron Wolowiec

For example, millennials just starting their careers often turn to associations for job opportunities and career advice. While millennials indicated they’re much more willing to use social media platforms to connect with associations, email is still the No. Email messages were the most popular, followed by e-newsletters.

article thumbnail

24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

You can segment your association members by: Known interests Length of membership Membership tier Level of engagement Demographic For example, with 75% of millennials actively avoiding phone calls, connecting by phone is a member engagement strategy that might be better used for the older members of your association.