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SEO and Content: Happy Together!

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OUTSTANDING presentation based on REI's experiences on why SEO matters, how you should be tying it to your content strategy, and, along the way, debunking some SEO myths. How to Build SEO into Content Strategy from Jonathon Colman Oh - and here's a direct link to the SEOMOZ Beginner's Guide to SEO that pops up late in the deck.

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The Solution: Content Curation

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From my new whitepaper, Attention Doesn't Scale: The Role of Content Curation in Membership Associations : Information overload is not only a factor of volume. It’s also heavily influenced by the fact that the large disparity in the sources of incoming information leads to an even larger disparity in the topics and focus of the information.

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Content Curation and Membership Associations

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From my new whitepaper, Attention Doesn't Scale: The Role of Content Curation in Membership Associations : Content curation provides a potential path to a new type of thought leadership, one that is more suited to a world where information is no longer the scarce resource.

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Association Mavens: Content Curation and Membership Assocations

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I recently had the opportunity to sit down (well, virtually, anyway) with Bryan Kelly of Association Mavens to talk about content curation and associations. Our conversation was based on the FREE white paper I released recently, Attention Doesn't Scale.

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The Passive Experienced Member

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One issue that comes up over and over in talking with my clients’ members (regardless of profession/industry or whether membership is individual or corporate/institutional) is lack of content that goes beyond the basics. It’s not an easy nut to crack. So which is it?

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Always the Last to Know: Curata

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So if you've read my recent FREE white paper on content curation , hopefully you're all jazzed to start doing it for your members. One way is to use Curata , a tool that helps you easily find, organize, and share content on topics of your choice. Shout out to Ray VanHilst for the link.).

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Welcome, Association Universe!

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Speaking of content curation, there's a new player in the association world: Association Universe , a new site/newsletter specifically designed for association executives. It's similar to Wild Apricot, only hopefully they won't just delete my account and everything I've ever posted there with a "Whoops! Too bad for you!"