Reid All About it

JUNE 9, 2023

Raymond Carver, “Rain” Non-dues revenue. Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Actually, this is a good idea when writing any content. But We Want Your Sponsorship How can an association build non-dues revenue and member engagement all at once?

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

SEPTEMBER 22, 2023

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries, and much more. Get all the juicy details on how they crafted a killer title, created engaging content, and promoted the webinar to the right audience. Location: Washington DC.

LMS 266

LMS Revenue Education Strategy 266

Reid All About it

MAY 24, 2019

The Association Adviser says, “This engagement initiative randomly pairs employees throughout the organization — from the C-suite to building operations — to meet in-person or virtually to talk about their work and interests over a free Starbucks coffee or other beverage.” Are you an association content strategy professional—or wannabe?

DC 170

DC Illinois Washington Content 170

Reid All About it

SEPTEMBER 1, 2023

Nimble AMS explains how an AMS can help your association recruit, engage, and retain members by helping you better understand members, anticipate their needs, provide a better digital experience, and deliver personalized emails and content. Engagement means different things for different members. CAE credit.

Revenue 227

Revenue Survey Education Strategy 227

Reid All About it

JUNE 2, 2023

Someone who fills out a form to download content is NOT a lead. They’re interested in the content, that’s it. Instead, nurture them with related content. If you plan to select a new AMS in the next year, make plans to attend AMS Fest—it’s held twice a year, once in Chicago and once in the DC areas. More info/register.

Technology 195

Technology Chicago Education System 195

Reid All About it

JULY 31, 2020

If your members have to acquire new knowledge and skills to thrive in this new pandemic environment, WBT Systems suggests offering this type of certificate (and digital badge) program. Hear about some major considerations for online engagement. More info/register (fee for non-MPI members). Planning virtual conferences.

Montana 362

Montana Revenue Innovation Case Study 362

Reid All About it

JANUARY 11, 2019

Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ). Learn new ways to deliver content, better ways to tell customer stories, turn one webinar into many, and build webinar channels. Presenter: Mark Bornstein, VP of Content Marketing, ON24. More info/register.

DC 275

DC Washington Learning Management System LMS 275

Reid All About it

MAY 17, 2019

Do you know how to best leverage Google Analytics to better understand and engage your members — and generate more revenue? Solving with ACE: A Design Thinking Experience (Washington DC and virtual). Location: Washington DC and virtual. Ultimate Member Engagement: The Power of Data-Driven Decision Making.

DC 170

DC Washington Social Media Revenue 170

Reid All About it

DECEMBER 8, 2023

Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Bulletin describes how a member app helps you nurture member engagement. Member retention. Location: Washington DC. More info/register. to 4:30 p.m. –

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

APRIL 28, 2023

Impexium suggests member recruitment strategies that will successfully drive your marketing efforts in this very different marketplace. Mercury Creative Group explains why you should have an individual ideal buyer in mind when crafting marketing content—actually, this is a good idea when writing any content. Audience avatar.

DC 205

DC Recruiting Recruitment Washington 205

Reid All About it

JULY 7, 2023

Check out the content lineup if you haven’t already. The list is long but includes competitive intelligence gathering and data analytics, collating information in different formats from content-heavy websites, session topic ideation, attendee engagement and personalization, and networking and matchmaking. 1 CAE credit.

Tools 195

Tools Education Newsletter Chicago 195

Reid All About it

APRIL 19, 2019

The weekly list of free educational events and resources for the association community… If you haven’t already, you must read New Member Engagement Study , a collaboration between Kaiser Insights, Dynamic Benchmarking, 12 research partners and 160 association professionals. Location: Washington DC. Location: Washington DC.

DC 170

DC Washington Chicago LMS 170

Reid All About it

DECEMBER 3, 2021

12 more days until I see many of you at ASAE TEC in Washington DC! Tech-averse members. The International Association of Plumbing and Mechanical Officials (IAPMO) didn’t let their assumptions about members get in the way of their learning business. 70 content ideas for social media posts. Let the countdown begin!

Revenue 195

Revenue Technology Innovation Social Media 195

Reid All About it

MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. How Your Association Can Prepare for Economic Uncertainty In a challenging economy, it’s more important than ever for associations to think about how they can diversify their revenue streams. AMS requirements. 1 CAE credit.

Chicago 205

Chicago Education Certificate Revenue 205

Reid All About it

JUNE 26, 2020

As some associations canceled in-person conferences and made the switch to virtual, two association teams found themselves owning different elements of the experience—the meetings team handled the content while the education team managed the platform. Hear about some major considerations for online engagement. To organize your content?

Montana 370

Montana Conference Content Education 370

Reid All About it

JANUARY 22, 2021

Amanda Kaiser, Member Engagement Specialist at Kaiser Insights LLC, and Arianna Rehak, CEO and Co-Founder at Matchbox Virtual Media, have cooked up a fantastic-looking experience during which you can learn how to radically strengthen your virtual events by offering meaningful, quality networking opportunities for members and attendees. . –

Innovation 370

Innovation Communications Education Strategy 370

Reid All About it

OCTOBER 29, 2021

To help associations increase sponsorship revenue, the Partnership Professionals Network and Dynamic Benchmarking are conducting a survey of association sponsors to find out: Why companies sponsor associations. Fri 10/29 at 12 p.m.* – DC Book Club – Diversity & Inclusion: Process and Policies. – Engage 2021.

Revenue 195

Revenue Survey Leadership Education 195

Reid All About it

JANUARY 10, 2020

Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Take away key criteria for selecting the right format for the right content. Meeting Your HR Needs in 2020 (Washington DC Idea Swap). Location: Washington DC. AMS) or networking & social engagement.

LMS 243

LMS Software Chicago Washington 243

Reid All About it

JULY 24, 2020

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Host: DC-Metro Association-Nonprofit Tech Network. More info/register.

Montana 259

Montana Revenue Case Study Conference 259

Reid All About it

JANUARY 15, 2021

They explain why it’s not a good idea to pine for the past and suggest a different mindset to cultivate, one that will help you take advantage of “a perhaps once-in-a-lifetime opportunity to experiment with new ideas—ideas that could turn into programs that position you, your association and your members for future success.”. Quick hits.

Innovation 359

Innovation Las Vegas Communications Education 359

Reid All About it

MARCH 15, 2019

Beyond the Logo: Building Real Partnerships to Grow Non-Dues Revenue (virtual and Washington DC). Locations: virtual and Washington DC. Improving Member Engagement (Coffee Talk – Washington DC). Your focus is on your members and it can be challenging to compete for their time. Location: Washington DC.

DC 150

DC Washington Denver Sacramento 150

Reid All About it

DECEMBER 1, 2023

Impexium recommends proving you’re an organization they can trust, delivering benefits they value, and having processes and systems that facilitate member referrals, new member onboarding, testimonials, social presence, and member feedback. Content calendars. Off-topic Noticing a pervasive disregard for the Constitution

Arlington 266

Arlington Technology Strategy Los Angeles 266

Reid All About it

MAY 26, 2023

Good listens Sean Soth, chair of the Leadership Advisory Board for Professionals for Association Revenue (PAR), talks with Jeff Cobb, co-host of the Leading Learning podcast , about revenue issues, the need for a business development role in associations, and why people join PAR. Which Is First: Technology or Content?

Technology 195

Technology Education Arkansas Leadership 195

Reid All About it

APRIL 5, 2019

Some quick hits before we get to next week’s free webinars: Which content should be public, gated, or members-only on your association’s website, and why? New “auto renewal” laws in DC and several states will affect how associations handle membership communications. Locations: online and Washington DC. Venable LLP ). .

District of Columbia 170

District of Columbia DC Washington LMS 170

Reid All About it

JULY 8, 2016

Referrals are the most coveted type of lead for any business—an indication of trust and satisfaction and a faster path to revenue. – DC Lunch & Learn (Washington, DC). – How to Design Future-Friendly Content. Host: Gather Content. Mike Atherton, Content strategist, Facebook. Host: Informz.

DC 150

DC Certificate Washington Content 150

Reid All About it

OCTOBER 15, 2021

The survey explores how association executives are managing member engagement and retention, achieving operational goals, crafting digital transformation strategies and coping with the ongoing effects of the COVID-19 pandemic. Ann Smarty, Content Marketing Institute ). – Engage 2021. Membership performance survey.

Revenue 195

Revenue Committee Strategy Technology 195

Reid All About it

NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150

DC Washington Tools Education 150

Reid All About it

OCTOBER 20, 2017

I’m excited about the ways machine learning can improve the customer (member) experience and, along the way, help organizations achieve their goals and increase revenue. Tue 10/24 at 8:30 a.m.* – Keeping Members Engaged (Association Coffee Talk – Alexandria VA). .* – Keeping Members Engaged (Association Coffee Talk – Alexandria VA).

DC 150

DC Washington Social Media Tools 150

Reid All About it

MAY 7, 2021

Topics will include technology, trade shows and the ways in which revenues will be recalculated. Backstage Pass: Producing Compelling Content that Drives Engagement. How do you create a cohesive content strategy and production plan that guarantees maximum engagement? Tue 5/11 at 11 a.m. Reinventing Live.

Technology 370

Technology St. Louis Strategy Products 370

Reid All About it

MARCH 22, 2019

Tue 3/26 at 8:30 a.m.* – Improving Member Engagement (Coffee Talk – Alexandria VA). Your focus is on your members and it can be challenging to compete for their time. Do you have a strategy to keep them coming back to you – for content, resources and to take action? Location: Washington DC. 1 CAE credit. *All

Arlington 170

Arlington DC Washington LMS 170

Reid All About it

MAY 12, 2023

I bet members interact with your newsletters more regularly than any other product or service, which means your association should carefully plan and design each edition. shares 15 ways to improve your newsletter content and delivery. But do you? Virtual for in-person attendees. No plan, no progress. 1 CAE credit. More info/register.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

JUNE 16, 2023

PCMA is partnering with Gevme on the AI-based Project Spark for the events industry , which is free now, but I can see revenue potential. What is the current state and the future outlook for content ownership and intellectual property for AI-generated content? We develop expertise from researching, thinking and writing.

Project 195

Project Tools Revenue Metro 195

Reid All About it

SEPTEMBER 18, 2020

Member engagement. At Associations Now , Lindsay Currie, CAE shares some low-cost ideas from for engaging and retaining members. I especially love the first one because members are craving that—heck, we all are. Hear about some major considerations for online engagement. More info/register.

Montana 350

Montana Certificate Conference Content 350

Reid All About it

MARCH 12, 2021

The authors finish by saying, “Association tech ecosystems limit or enable organizations’ capacity to serve their members and customers online… Real strategic leaders will pull their technical foundation from the shadows and shine a light on the important stack decisions ahead. Presenters: Christopher Deubert, General Counsel, DC United.

Nashville 370

Nashville LMS North Carolina Recruiting 370

Reid All About it

JULY 14, 2017

WBT Systems reveals some of the tactics used by these online entrepreneurs to develop, test and market their six-figure-revenue-generating [wow] online courses. Tue 7/18 at 12 p.m.* – Chapter Roundtable in Washington DC. and how to get the right statistics to prevent national and chapter level members from leaving. 1 CAE credit.

Chicago 166

Chicago Minnesota DC Process 166

Reid All About it

MAY 19, 2023

She warns that “careful human oversight, editing, and institutional knowledge is still required,” but suggests how to use it for research and content creation. Non-dues revenue partners. She talked about elevating engagement, including what’s going on in members’ heads during the six stages of member engagement.

Strategy 195

Strategy Content Leadership Email Marketing 195

Association Adviser

JANUARY 18, 2019

This thinking in silos results in a series of satisfactory solutions that miss an opportunity for your association to provide a richer membership experience while enhancing your potential member value proposition. You’re likely promoting your content on your website and on social media to generate interest and increase your reach.

Newsletter 61

Newsletter Directory Learning Management System Social Media 61