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JUNE 2, 2023

Someone who fills out a form to download content is NOT a lead. They’re interested in the content, that’s it. Instead, nurture them with related content. If you plan to select a new AMS in the next year, make plans to attend AMS Fest—it’s held twice a year, once in Chicago and once in the DC areas. More info/register.

Technology 195

Technology Chicago Education System 195

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JANUARY 11, 2019

The resulting report from this survey provides benchmarking data and insight into how more than 1,000 associations recruit, engage and retain members and certificants. Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ). Location: online and Washington DC.

DC 275

DC Washington Learning Management System LMS 275

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JANUARY 15, 2021

Content/education strategy. In response to the pandemic, many associations hosted new virtual events, took down their members-only content paywall, and reduced fees for virtual conferences and education—changes that affect their membership value proposition. 17+ free ways to get more traffic to your content. Quick hits.

Innovation 359

Innovation Las Vegas Communications Education 359

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OCTOBER 12, 2018

How to explain content marketing to anyone. Content Marketing Institute ). If you host webinars, check out these two next Wednesday: “10 Ways to Extend the Reach of Your Webinar Content” and “How to Become a Superstar Webinar Presenter.” Location: Washington DC. Location: Washington DC. New Yorker ). 1 CAE credit.

DC 170

DC Las Vegas Washington Review 170

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OCTOBER 5, 2018

In their Ultimate Guide to SEO , HubSpot describes in plain English how to increase your site’s visibility and rankings with search engine optimization, content marketing, and link building. Chapter Roundtable in Washington DC. Location: Washington DC. – Association Palooza VI (Washington DC). Host: EventMobi.

DC 170

DC Washington Tools Certificate 170

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DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. Content calendars. Content calendars. Trust me, when you don’t know which direction your content is going, the publishing process comes to a halt. Off-topic Noticing a pervasive disregard for the Constitution ?

Arlington 266

Arlington Technology Strategy Los Angeles 266

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MARCH 8, 2019

Billhighway suggests how you can help your chapters with member recruitment by sharing your digital and technical expertise and resources. Tue 3/12 at 12/12:30 p.m.* – Developments in Privacy and Data Security for Nonprofits (virtual and Washington DC). Locations: virtual and Washington DC. More info/register. Host: Venable LLP.

LMS 170

LMS Price DC Washington 170

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OCTOBER 4, 2019

For my marketing friends: Nico Prins at Content Marketing Institute explains how to use Google Search Console to increase traffic to your site. You’ve worked your a** off to recruit new members and you’ve successfully brought them aboard. Learn about platform strategies, content strategies, design and workflow.

LMS 186

LMS DC Social Media Washington 186

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MARCH 17, 2017

Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. Follow along as a young professional goes from website visitor to new member in a process turbo-charged by inbound marketing content. Presenter: Mark Bornstein, vice president, content marketing, ON24, Inc.

DC 150

DC Washington America eBook 150

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JANUARY 22, 2021

WBT Systems suggests putting on your behavioral scientist hat if you want to recruit and engage volunteers while virtual fatigue is running rampant. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Association Xchange, formerly DC Idea Swap). Virtual volunteer fatigue.

Innovation 370

Innovation Communications Education Strategy 370

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JANUARY 10, 2020

Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Take away key criteria for selecting the right format for the right content. Meeting Your HR Needs in 2020 (Washington DC Idea Swap). Location: Washington DC. Elise Dopson, Databox ). 1 CAE credit.

LMS 243

LMS Software Chicago Washington 243

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MARCH 15, 2019

Billhighway shares advice on ways your association can provide member recruitment training to chapters and affiliates. Beyond the Logo: Building Real Partnerships to Grow Non-Dues Revenue (virtual and Washington DC). Locations: virtual and Washington DC. Improving Member Engagement (Coffee Talk – Washington DC).

DC 150

DC Washington Denver Sacramento 150

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MARCH 12, 2021

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Presenters: Christopher Deubert, General Counsel, DC United. The Three C’s of Digital Marketing Success: How to Simply Create, Co-Create and Curate Content to Engage Your Audience and Drive Real Results. Host: Fridays@4.

Nashville 370

Nashville LMS North Carolina Recruiting 370

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SEPTEMBER 29, 2017

As a content marketing writer, I love it when the sales and marketing teams collaborate on content ideas. The content marketing agency Imagination shares how you can (and why you should) get the sales team involved in the content development process. Location: Washington DC. Location: Washington DC or virtual.

Arlington 150

Arlington DC Washington Chicago 150

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MARCH 10, 2017

In fact, some of it is downright simple and strangely satisfying – like internal content linking. – Kickstarting Native Content: Selling, Staffing and Delivery (Alexandria, VA). As the marketing landscape evolves, publishers have an opportunity to capture marketers’ focus on brand content. 3/14 Tue at 12 p.m.

Raleigh 150

Raleigh DC Washington Content 150

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JUNE 2, 2017

As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Check out their series of posts about content hubs. When you create a content hub on your website, make sure Google finds it and likes it. Host: ASAE DC-Area Partnership Professionals Network.

Raleigh 150

Raleigh Chicago DC Washington 150

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DECEMBER 8, 2023

Membership Mondays Winter Celebration (Washington DC) Enjoy beer, wine, soft drinks, and a light nosh to celebrate a great 2023. Location: Washington DC. More info/register. Host: ASAE Tue 12/12 from 10:25 a.m. to 4:30 p.m. – 1 CAE credit. More info/register. 1 CAE credit. 1 CMP credit. More info/register. More info/register.

Strategy 272

Strategy Video Technology Innovation 272

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FEBRUARY 16, 2018

describes a few ways AI can help staff provide personalized content to every individual member , an inhuman task made possible by AI. Hootsuite ). .* – Hire Purpose Career Café (Washington DC). Location: Washington DC. Association Women Technology Champions Meetup (Washington DC). Location: Washington DC.

DC 150

DC Washington Recruiting Recruitment 150

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MAY 19, 2023

She warns that “careful human oversight, editing, and institutional knowledge is still required,” but suggests how to use it for research and content creation. Aaron Terr at Persuasion makes a free speech case for Section 230 , which prevents owners of social media platforms and online communities from being sued for user-generated content.

Strategy 195

Strategy Content Leadership Email Marketing 195

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JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Actually, this is a good idea when writing any content. Reaching “Best in World” Status for the Content You Need to Attract and Retain Members Learn how to shift from an article-first to a multimedia publishing organization.

Revenue 205

Revenue Content Chicago Leadership 205

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MARCH 10, 2023

Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them. Ryan Law at Animalz shares advice from three marketers about how to succeed as a content team of one. Membership engagement.

Committee 195

Committee Education Software Technology 195

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NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150

DC Washington Tools Education 150

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NOVEMBER 13, 2020

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Association compensation had been rising at all levels, fueled by a robust recruiting marketplace and strong economy, but that came to a halt in March 2020. More info/register. Mon 11/16 at 11 a.m. – Tue 11/17 at 11 a.m.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

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JULY 8, 2016

– DC Lunch & Learn (Washington, DC). Learn how digital credentials—data-rich, portable, verified representations of demonstrated skills and earned certifications—are changing the way people learn, recruit, and work. – How to Design Future-Friendly Content. Host: Gather Content. More info/register.

DC 150

DC Certificate Washington Content 150

Potomac Core

APRIL 23, 2019

Talent Recruitment and Development – The Association supports efforts to Recruit Refrigeration Engineers, Partner with Supply Chain programs to Recruit Students at Universities and Colleges and reduce worker turnover by sharing best practices in support of worker on boarding programs.

Recruiting 188

Recruiting Recruitment System Industry 188

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JUNE 30, 2017

Google Analytics isn’t my thing, but if it’s yours, this A-to-Z guide on The Convince & Convert Blog explains the basics of Google Analytics in language (and action items) that content marketers will understand. Learn how to define and measure engagement, and how to track that measurement based on retention and recruitment.

Chicago 153

Chicago DC Washington LMS 153

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SEPTEMBER 1, 2023

This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. The Content Solution: Driving Member Retention with Compelling Content If you want to keep your association members enchanted and engaged, content is the key to solving your retention woes.

Revenue 227

Revenue Survey Education Strategy 227

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SEPTEMBER 18, 2020

At Managing Editor , they provide advice for creating culturally inclusive marketing because… “Empty words won’t fix racial injustice, and as content producers, we need to refuse to be accomplices who write pretty but meaningless words in times of crisis to help companies gloss over their realities of racial disparities at their companies.”.

Montana 350

Montana Certificate Conference Content 350

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DECEMBER 3, 2021

12 more days until I see many of you at ASAE TEC in Washington DC! 70 content ideas for social media posts. Learn about proven non-dues revenue models that are truly sustainable because they provide high value content for members while also generating sponsor support and non-dues revenue. Location: Washington DC.

Revenue 195

Revenue Technology Innovation Social Media 195

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MAY 10, 2019

Some quick hits before we get to next week’s free webinars: How to gain blog traffic by refreshing old content. Mike Murray, Content Marketing Institute ). Solving with ACE: A Design Thinking Experience (Washington DC and virtual). Location: Washington DC and virtual. Jimmy Daly, Animalz ). Host: ASAE. Thu 5/16 at 2 p.m.

DC 170

DC FAQ Member Experience Project 170

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APRIL 12, 2019

MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Some quick hits before we get to next week’s free webinars: Five ways to get more people to your content. Tom Whatley, Content Marketing Institute ). Gabrielle Canon, The Guardian ). 1 CMP credit.

LMS 276

LMS Pennsylvania Innovation Education 276

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OCTOBER 15, 2021

Ann Smarty, Content Marketing Institute ). How to do a website content audit: a step-by-step guide with examples. Learn how to create authentic engagement using real video content. Presenter: Sarah Sain, CAE, Director of Content, Member Communications, Naylor Association Solutions. Tenenbaum, Esq. ). Ann Handley ).

Revenue 195

Revenue Committee Strategy Technology 195

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DECEMBER 9, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map the content, and design the program. Six ways to get your organization’s subject matter experts to start thinking like content marketers. ( Pam Didner ).

Colorado 39

Colorado Recruiting Recruitment Survey 39

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JANUARY 20, 2017

Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon. Hear their scalable strategies for conference and content planning, event marketing, repurposing content, and recruiting sponsors. How the Right CMS Makes Content Future-Friendly. Thu 1/24 at 2 p.m.

LMS 150

LMS Arlington Content Review 150

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FEBRUARY 17, 2017

Find out how to identify and select easy-to-use tools that can help with event planning, content management, analytics, website management, marketing, scheduling and more. Washington DC). A community is forming in the DC-area to provide support, sponsorship, and networking opportunities for women association leaders in technology.

Charlotte 150

Charlotte DC Washington Newsletter 150

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FEBRUARY 17, 2017

Find out how to identify and select easy-to-use tools that can help with event planning, content management, analytics, website management, marketing, scheduling and more. Washington DC). A community is forming in the DC-area to provide support, sponsorship, and networking opportunities for women association leaders in technology.

Charlotte 150

Charlotte DC Washington Newsletter 150

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JULY 21, 2017

Learn how social analytics can uncover insights that help strengthen engagement; how to ensure content is resonating with the target audience and how social channels play a vital role; and how you can increase business by analyzing the competition. DC-PPN Idea Exchange Meeting (Washington DC). Location: Washington DC.

Las Vegas 231

Las Vegas DC Mooc Nevada 231