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Association Brain Food Weekly: 11.20.20

Reid All About it

You devalue your community, content and conversations by not charging attendees an appropriate registration fee. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment.

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Association Brain Food: 5.19.23

Reid All About it

She warns that “careful human oversight, editing, and institutional knowledge is still required,” but suggests how to use it for research and content creation. Aaron Terr at Persuasion makes a free speech case for Section 230 , which prevents owners of social media platforms and online communities from being sued for user-generated content.

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Association Brain Food Weekly: 10.5.18

Reid All About it

In their Ultimate Guide to SEO , HubSpot describes in plain English how to increase your site’s visibility and rankings with search engine optimization, content marketing, and link building. Chapter Roundtable in Washington DC. Location: Washington DC. – Association Palooza VI (Washington DC).

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Association Brain Food Weekly: 10.12.18

Reid All About it

How to explain content marketing to anyone. Content Marketing Institute ). If you host webinars, check out these two next Wednesday: “10 Ways to Extend the Reach of Your Webinar Content” and “How to Become a Superstar Webinar Presenter.” Location: Washington DC. New Yorker ). 1 CAE credit. 1 CAE credit.

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Association Brain Food Weekly: 6.2.17

Reid All About it

As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Check out their series of posts about content hubs. When you create a content hub on your website, make sure Google finds it and likes it. Location: Washington DC.

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Association Brain Food Weekly: 3.17.17

Reid All About it

Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. Follow along as a young professional goes from website visitor to new member in a process turbo-charged by inbound marketing content. Presenter: Mark Bornstein, vice president, content marketing, ON24, Inc.

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Association Brain Food Weekly: 7.11.16

Reid All About it

DC Lunch & Learn (Washington, DC). Gather with fellow association execs for a lunchtime discussion on how organizations are tackling member engagement and achieving great results using email marketing and marketing automation. – How to Design Future-Friendly Content. Host: Gather Content.

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