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Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

However, you can only maximize the benefits of email marketing to your event when you employ specific engagement strategies. In this guide, you’ll find out how and why you should: Optimize your email content. Gather important data from your email campaigns. Optimize Your Content. Break up text-heavy content.

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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue. Try turning your event’s educational topics into a series of webinars to provide members with new online learning opportunities and help them get to the next level in their careers.

Revenue 296
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How to create an association marketing strategy

Freestone

Define learner personas Creating learner personas will further help you personalize your association marketing strategy. Be sure to leverage your learning management system (LMS) and association management software (AMS) data as you build your personas.

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Increase Member Engagement with an Online Learning Challenge

WBT Systems

When you invite members to participate in a learning challenge, and guide and support them throughout the challenge, they’ll become more comfortable with online learning and your learning management system (LMS). Why learning challenges are a fit for association members. Design the challenge content.

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Association Brain Food Weekly: 3.28.16

Reid All About it

Learn how to understand your audience, simplify and organize content, and design memorable and engaging presentations and handouts. Host: ASAE Marketing Section. Presenters: Christina Garneski (moderator), VP Marketing, Communications & Events, National Parking Association. More info. (1 1 CAE credit).

LMS 170
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Association Brain Food Weekly: 3.28.16

Reid All About it

Learn how to understand your audience, simplify and organize content, and design memorable and engaging presentations and handouts. Host: ASAE Marketing Section. Presenters: Christina Garneski (moderator), VP Marketing, Communications & Events, National Parking Association. More info. (1 1 CAE credit).

LMS 150
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Compare Association Management Software Platforms

GrowthZone

Additional features include: Fundraising/CRM, Accounting Software, Web Hosting, and Learning Management System (LMS). Membership management software that includes: event management, content management tools, email marketing, online community, and dashboards.