Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. What should a nonprofit do (or not do) to maintain control over its valuable data and content?

Tools 272

Tools Strategy Revenue Technology 272

Reid All About it

FEBRUARY 2, 2024

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. Ask Me Anything: Content Strategy Does “content strategy” mean the same thing to everyone in an association? Do associations have a common understanding of the content that staff and members create?

Certificate 266

Certificate Denver South Carolina Project 266

Association TRENDS

FEBRUARY 14, 2020

But don’t relax just yet— one of the best times to engage your guests is right when the event ends. Using your mobile conference app or an email marketing tool, send out surveys and questionnaires to the guests. Invest in a comprehensive AMS solution with event management capabilities, and watch attendance grow. Jake Fabbri.

Event Planning 52

Event Planning Tools Conference Software 52

Reid All About it

APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. Elizabeth Grace Saunders, Harvard Business Review ) Good eats Skip down to the list of free educational events if you prefer takeout. Is Content AI a Game Changer?

Leadership 195

Leadership Education Revenue Strategy 195

Reid All About it

MAY 19, 2023

She warns that “careful human oversight, editing, and institutional knowledge is still required,” but suggests how to use it for research and content creation. Aaron Terr at Persuasion makes a free speech case for Section 230 , which prevents owners of social media platforms and online communities from being sued for user-generated content.

Strategy 195

Strategy Content Leadership Email Marketing 195

Reid All About it

AUGUST 11, 2023

Read what they learned about the growth of international audiences thanks to online events—and challenges with online networking and engagement—as well as on-demand online content libraries and problems caused by the lack of integrations. Erin Lemons, Vice President, Marketing, Fonteva & Protech Wed 8/16 at 2 p.m.

Chicago 195

Chicago Certificate Marketing Content 195

NXUnite

DECEMBER 13, 2023

At NXUnite by Nexus Marketing , we provide a platform where brands and organizations within the mission-driven sector can collaborate, learn, and grow. With a powerful team, expansive network, and innovative marketing strategies, they’ll make sure your business’s impact is felt. million jobs.

Software 130

Software Discount Tools Resources 130

Reid All About it

MARCH 24, 2023

Data-informed event planning. MemberSuite cautions associations against using pre-pandemic data to plan events. They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Association staff retention. 1 CAE credit.

Revenue 227

Revenue Chicago Leadership Education 227

Reid All About it

JULY 7, 2023

The weekly list of free educational events and resources for the association community… A month from now, many of us will be at ASAE Annual in Atlanta. Check out the content lineup if you haven’t already. AI and event planning. She also shares guidance on how event planners can start using AI. . 1 CAE credit.

Tools 195

Tools Education Newsletter Chicago 195

Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. AI for Event Planners: Leverage the Power or Proceed with Caution? Learn how AI can be a game-changer in transforming your event-planning process. 1 CAE credit. More info/register.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

MARCH 25, 2022

Professional development market potential. Fri 3/25 at 11 a.m.* – The Association Show: Content. Learn how you can crowd source content from your community for your events. Presenters: Smriti Bansal, Head of Content, Braindate by e180. Thorben Grosser, VP of Product Marketing & Events, EventMobi.

Revenue 195

Revenue Content Virginia Technology 195

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Actually, this is a good idea when writing any content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. Audience personas. Change management.

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

MARCH 17, 2023

The weekly list of free educational events and resources for the association community… Online learning. But excellent content isn’t enough to gain market share. Content is a commodity, says WBT Systems. shares 15 ways to improve your newsletter content and delivery. Chapter habits. More info/register. to 5 p.m. –

Revenue 205

Revenue Certificate Committee Leadership 205

Reid All About it

AUGUST 4, 2023

Quick hits Five things to do to heat up your content marketing game during the summer lull. Ann Gynn, Content Marketing Institute ) No, you don’t need to learn golf to advance in your career. For dessert, key lime pie bought at the seafood market and made by a local baker, yum. basil and lots of butter.

Atlanta 195

Atlanta Price Revenue Denver 195

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. New association event. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Wed 11/15 at 1 p.m. –

Certificate 281

Certificate Price Tools Technology 281

Reid All About it

JUNE 2, 2023

The weekly list of free educational events and resources for the association community… “Almost everything will work again if you unplug it for a few minutes, including you.” Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. They’re interested in the content, that’s it.

Technology 195

Technology Chicago Education System 195

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. shares 15 ways to improve your newsletter content and delivery.

Chicago 200

Chicago Newsletter Mooc Education 200

NXUnite

MARCH 4, 2024

Invest time in brainstorming effective fundraising themes and think through all the details—from marketing materials to auction items to merchandise—before selecting one. Have them create a content calendar or vote on your fundraiser’s theme. You can provide extra credit to the students who assist in your marketing endeavors.

Tips 130

Tips Class Survey Marketing 130

Higher Logic

JANUARY 24, 2019

But that’s only one piece of the puzzle: you also have finance software, marketing software, and event planning and management software. For example, prioritize using a native Salesforce app for event planning if you use Salesforce as your CRM. Download articles or other content. Easily renew membership.

Communications 209

Communications Software Member Engagement Event Planning 209

Associations Now

APRIL 16, 2013

The event-planning site Splash challenges ticket-service sites with its full-fledged event-planning platform. Also: tips on finding more shareable content. What are some of the key details that go into planning events? Splash = Facebook of event websites ow.ly/k6YM2 Finding Content.

Event Planning 40

Event Planning Social Media Tools Content 40

Reid All About it

MAY 7, 2021

I hope associations see the potential in continuing to offer virtual events. Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Quick hits. Rand Fishkin, SparkToro ).

Technology 370

Technology St. Louis Strategy Products 370

Reid All About it

JANUARY 29, 2021

The weekly list of free educational events and resources for the association community…. Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Presenters: Erica Salm Rench, Director of Client and Market Success, Rasa.io. Membership survey.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

Achieve

MARCH 1, 2024

While your audience probably receives marketing materials and updates from your organization, these communications aren’t always the most effective at fostering close relationships. Plan your content strategy. Multichannel marketing. Connect with your audience in a new way. Hosting site.

Event Planning 52

Event Planning Software United States Maine 52

Reid All About it

SEPTEMBER 29, 2023

Marketing to younger generations. If you’re trying to figure out how to market to Gen Z and millennials, Mercury Creative Group explains how to build an association brand that attracts and retains younger members. The challenge lies in effectively repurposing this content to ensure you continue to extract value from your efforts.

Revenue 272

Revenue Innovation Education Tools 272

Reid All About it

JUNE 26, 2020

As some associations canceled in-person conferences and made the switch to virtual, two association teams found themselves owning different elements of the experience—the meetings team handled the content while the education team managed the platform. How to Use Data to Drive Your Content Strategy & SEO. To organize your content?

Montana 370

Montana Conference Content Education 370

Blue Sky eLearn

FEBRUARY 18, 2021

Also, provide scheduled opportunities for volunteers to check in with event managers and ask any questions or voice concerns. . Pro tip: Check out our top event management software options to help with your virtual service day planning. Construct a communication plan to engage members. Happy planning! Jake Fabbri.

Organization 232

Organization Software Newsletter Tips 232

Reid All About it

APRIL 9, 2021

oh yeah, that makes sense” trends about desktop vs. mobile traffic and the popularity of long-form content (yay!). Event safety. Event Farm is hosting a series of virtual events on pandemic compliance and safety at in-person events. Content barriers. Host: Virtual Events Institute. from 2020 to 2027’.

San Diego 370

San Diego Revenue Strategy Content 370

Associations Now

APRIL 10, 2013

Since its launch, it’s been a desert of content. However, from search results to virtual meetings, Google+ isn’t a content graveyard. It has plenty of tricks for event planners, such as SEO and segmented notifications. What social tools are in your event-planning strategy? (ht ht @LBIAudioVideo ).

Social Media 40

Social Media Event Planning Strategy Video 40

Reid All About it

MAY 22, 2020

Virtual event sponsors/exhibitors. Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Reconnecting Marketing + Events: The Good, The Bad, and the Silver Linings. Problem-solve strategic career planning pitfalls.

Certificate 369

Certificate Revenue Conference North Carolina 369

NXUnite

NOVEMBER 21, 2023

While some recommend that nonprofits outsource specialized work, such as leveraging a marketing agency to take charge of creating collateral, not all organizations have the budget to do so. For example, a post could cover the benefits of hybrid fundraising events, but not how to organize a hybrid event. Unstructured content.

Resources 130

Resources Education Cost Conference 130

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Virtual event sponsors and exhibitors. Host: Cvent.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

Reid All About it

JUNE 19, 2020

In this summit, executives of leading business, retail, hospitality, and tourism associations share the challenges their industries have faced in the process of closing down and re-opening of businesses globally, and how their associations evolved to respond to changing market needs. Making Video for Virtual Events. More info/register.

Video 221

Video Conference Revenue Industry 221

Higher Logic

FEBRUARY 3, 2016

One confusing aspect of community management is that there isn’t clear consensus which department it belongs in -- for some organizations, it’s marketing, for others customer support or something else. This is valuable information for the marketing department. This is valuable information for the marketing department.

Social Media 120

Social Media Event Planning Content Tools 120

Reid All About it

JUNE 16, 2023

Event planning. Is your event planning to-do list still up to snuff? Whether you’re new to the business or have been planning events forever, take a look at the post-pandemic event checklist put together by Impexium. Event marketing. But storytelling is hard to get right. 1 CAE credit.

Project 195

Project Tools Revenue Metro 195

Reid All About it

MAY 26, 2023

Host: PCMA Speakers: Nick Borelli, Marketing Director, Zenus Matthias Clock, Marketing Director, RX Anh Nguyen, Founder, Spark Event Management Jen Santos, Founder & CEO, Smart Event Academy Howard Givner (moderator), SVP Knowledge & Innovation, PCMA | Founder, Event Leadership Institute Fri 6/2 at 1 p.m.

Technology 195

Technology Education Arkansas Leadership 195

Associations Now

OCTOBER 6, 2015

Looking through its goals and tactics, association pros may notice an interesting similarity between the site and their own organizations’ content initiatives. Wired reporter Julia Greenberg sat down with editorial team leader Vickie Chang to find out what Upvoted’s mission is and how it fits into Reddit’s larger plan.

San Jose 40

San Jose Content Software Event Planning 40

Reid All About it

JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Event apps. You’d think every attendee would use your event app, but that’s not always the case. However, their event experience—and your sponsors’ satisfaction—would improve if they did. 1 CMP credit.

Metro 195

Metro Strategy Technology Marketing 195