Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. shares 15 ways to improve your newsletter content and delivery.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

MAY 22, 2020

Virtual event sponsors/exhibitors. Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Reconnecting Marketing + Events: The Good, The Bad, and the Silver Linings. Problem-solve strategic career planning pitfalls.

Certificate 369

Certificate Revenue Conference North Carolina 369

Reid All About it

MARCH 25, 2022

Professional development market potential. Fri 3/25 at 11 a.m.* – The Association Show: Content. Learn how you can crowd source content from your community for your events. Presenters: Smriti Bansal, Head of Content, Braindate by e180. Thorben Grosser, VP of Product Marketing & Events, EventMobi.

Revenue 195

Revenue Content Virginia Technology 195

Reid All About it

JANUARY 29, 2021

The weekly list of free educational events and resources for the association community…. Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

Reid All About it

SEPTEMBER 29, 2023

Marketing to younger generations. If you’re trying to figure out how to market to Gen Z and millennials, Mercury Creative Group explains how to build an association brand that attracts and retains younger members. The challenge lies in effectively repurposing this content to ensure you continue to extract value from your efforts.

Revenue 272

Revenue Innovation Education Tools 272

Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. AI for Event Planners: Leverage the Power or Proceed with Caution? Learn how AI can be a game-changer in transforming your event-planning process. 1 CAE credit. More info/register.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

MAY 7, 2021

Amith Nagarajan writes at Sidecar about the potential for associations to issue accreditations and certifications on the blockchain. I hope associations see the potential in continuing to offer virtual events. Marketing must-haves. When choosing marketing channels, visualize the curve. Credentialing on the blockchain.

Technology 370

Technology St. Louis Strategy Products 370

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Actually, this is a good idea when writing any content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. Audience personas. Change management.

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

JUNE 26, 2020

As some associations canceled in-person conferences and made the switch to virtual, two association teams found themselves owning different elements of the experience—the meetings team handled the content while the education team managed the platform. How to Use Data to Drive Your Content Strategy & SEO. To organize your content?

Montana 370

Montana Conference Content Education 370

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Virtual event sponsors and exhibitors. Host: Cvent.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

Blue Sky eLearn

JULY 24, 2019

Plus, events are one of the ways that your association can raise non-dues revenue. . There’s a lot riding on your association’s next event, so how can you get the most out of it? . Every event-planning team struggles with this question. Repurposing Conference Content. Repurposing Conference Content.

Tips 201

Tips Software Recruiting Recruitment 201

Reid All About it

APRIL 9, 2021

oh yeah, that makes sense” trends about desktop vs. mobile traffic and the popularity of long-form content (yay!). Event safety. Event Farm is hosting a series of virtual events on pandemic compliance and safety at in-person events. Content barriers. Host: Virtual Events Institute. Tue 4/13 at 1 p.m.

San Diego 370

San Diego Revenue Strategy Content 370

Reid All About it

FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

Recruiting 329

Recruiting Recruitment Project Technology 329

Reid All About it

JUNE 16, 2023

Event planning. Is your event planning to-do list still up to snuff? Whether you’re new to the business or have been planning events forever, take a look at the post-pandemic event checklist put together by Impexium. Event marketing. Location: Silver Spring MD. More info/register.

Project 195

Project Tools Revenue Metro 195

Forj

APRIL 22, 2021

A consultant can create a roadmap to reach your goals from your eLearning pricing strategy, to the content you’ll provide, to how you’ll market those offerings. Creating a content development strategy. Creating a content development strategy. One example of a document that clients often want to receive is a business plan.

LMS 172

LMS Course Price Team 172

Reid All About it

JUNE 19, 2020

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. This is an opportunity for membership professionals to learn best practices from their peers on topics related to change management, membership growth, innovation, relevance, trends, and strategic planning. Mon 6/22 at 2 p.m. –

Video 221

Video Conference Revenue Industry 221

Reid All About it

APRIL 28, 2023

The weekly list of free educational events and resources for the association community… Credentialing programs. Before developing a certification exam or any type of education program or pathway focused on a specific job role, you must do a job analysis. Membership marketing has come a long way since I first started in associations.

DC 205

DC Recruiting Recruitment Washington 205

MemberClicks

AUGUST 18, 2022

MemberClicks is an association software provider that over 3,000 organizations turn to for help with membership management, event planning, online payments, and more. You can manage online content, track educational credits, issue certificates and more, all from one comprehensive interface. An overview of MemberClicks.

Software 52

Software LMS Learning Management System System 52

Reid All About it

OCTOBER 29, 2021

Marketing education. They explain why senior execs are ruining your marketing plans and what you can do about it. The gig economy is alive and well in the meetings industry, but what does it take to be an event freelancer? What does it take to set yourself up, market yourself, and actually get contracted for work?

Revenue 195

Revenue Survey Leadership Education 195

Reid All About it

NOVEMBER 19, 2021

Timesaving tips, productivity checklists and useful templates from content marketing articles published in the last couple of years. Jodi Harris, Content Marketing Institute ). Seven predictions about the future of events from Marco Giberti, author of Reinventing Live: The Always-On Future of Events.

Revenue 195

Revenue Technology Conference Education 195

Reid All About it

SEPTEMBER 25, 2020

Ryan Costello at Event Farm says great content alone doesn’t make for a great virtual conference experience. He describes what attendees are truly seeking from an event—and it’s not a passive session-watching experience. 5 unusual ways to find new inspiration for content. Monetization in Hybrid and Virtual Events.

Case Study 285

Case Study Content Montana Price 285

Reid All About it

APRIL 21, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support and evaluation. Membership marketing. MemberSuite reminds us why data-informed content marketing is such a powerful tool for associations.

Education 195

Education Committee Recruiting Recruitment 195

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Expo Logic

DECEMBER 27, 2019

Mobile apps have the potential to change the industry's bad environmental rep by eliminating waste and informing better planning and management decisions — both before guests arrive and while they're enjoying your event. What Is Green Event Planning? Event marketing and promotion. Meeting and event venues.

Event Planning 36

Event Planning Certificate Conference Tips 36

Reid All About it

MAY 29, 2020

It covers virtual event strategy and technology, including a list of platforms for different purposes. During a virtual conference, attendee attention is more focused on the educational content. PCMA partnered with e180 to host PCMA Braindate: Future Event Scenarios on Wednesday. Edward Wendling, Global VP of Marketing, ASI.

San Diego 259

San Diego Strategy Conference North Carolina 259

Reid All About it

JANUARY 13, 2017

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. Host: Grit Marketing. Take away tips to enhance your member engagement.

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

Reid All About it

JANUARY 13, 2017

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. Host: Grit Marketing. Take away tips to enhance your member engagement.

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

Reid All About it

NOVEMBER 11, 2016

Brandt Krueger, educator, speaker and consultant specializing in the field of event technology. Kelly Treadway, marketing and social media strategist, EventCurious. – 10 Secrets for Creating Great Webinar Content. Webinars have become the most important tool marketers have for generating leads and driving sales.

Handbook 237

Handbook Washington eBook DC 237

Reid All About it

MAY 14, 2021

The weekly list of free educational events and resources for the association community…. Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. Event safety. During the last one, they introduced their event safety playbook full of tips and resources.

St. Louis 341

St. Louis Technology Strategy Conference 341

GrowthZone

NOVEMBER 23, 2020

The GrowthZone Website Content Management System (CMS) empowers association website administrators to fully and intuitively manage their sites. Marketing automation. Conference and event app. Email marketing. Event management. Email marketing. Event management. Online and offline event management.

Membership Management 78

Membership Management Software Directory System 78

Nimble AMS

FEBRUARY 3, 2022

You can think of your AMS as a foundational program, and it often links with supporting platforms such as advanced event management or marketing tools. Member portals: Allow members to manage their membership online, track certificates, event registrations and more. An AMS might include the following.

Tools 140

Tools Software System Library 140

Reid All About it

APRIL 24, 2020

Despite the uncertainty about face-to-face meetings in the future, according to an Association Laboratory survey ( reported by Associations Now ), only 57% of association leaders said they’re expanding investment in online education, 52% are looking into virtual conferences, and 62% plan on shifting content to a digital platform.

North Carolina 243

North Carolina Survey Strategy Conference 243

Association Success

JANUARY 14, 2020

You are more of an expert on many topics than you may think, and can offer up small chunks of time to prove your value to your industry and your organization,” says Pam Rosenberg , CAE, the Director of Education and Certification at the American Society of Plumbing Engineers. Become a value multiplier.

Tips 107

Tips Committee Course Recruiting 107

Reid All About it

MARCH 24, 2017

If you’re in the middle of the org chart with a crazy urge to become a change agent, and bless you for that, Bill Rowan at DelCor shares a plan you can follow to make your dreams of change come true. The Wise Content Marketer’s Guide to Sensible SEO —this one was right up my alley. She made me realize how little I knew!

North Carolina 150

North Carolina Technology Marketing Strategy 150

Reid All About it

MARCH 15, 2019

Here’s a quick path to burnout: all the tedious tasks associated with certification processes , yuck, been there. They’re seeking more ROI as they compare the value of association sponsorships with other marketing opportunities. Do you have a strategy to keep them coming back to you – for content, resources and to take action?

DC 150

DC Washington Denver Sacramento 150

Reid All About it

FEBRUARY 18, 2022

The weekly list of free educational events and resources for the association community…. Marketing maturity assessment. Mighty Citizen launched The Mighty GPS , a 10-minute self-assessment to measure your association’s marketing maturity. Host: American Marketing Association. ASAE research on change. Tue 2/22 at 12 p.m.

Content 39

Content Marketing Tips Strategy 39

Reid All About it

DECEMBER 2, 2022

Check out the launch party information below (December 6)—it’s bound to be an informative and enjoyable event. Word-of-mouth marketing. But 62,000 people completed the course and earned a certificate. Virtual event planning template. Host: American Marketing Association. Brain drain pains. 1 CMP credit.

Tips 41

Tips Video Content Marketing 41