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Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

That’s why marketing is such a crucial step to the success of your association events. Far and away one of the most effective channels for association event marketing is email. This reach of this medium is unrivaled, with 99% of consumers checking their email daily. Gather important data from your email campaigns.

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How to create an association marketing strategy

Freestone

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy? Learner acquisition.

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3 Ways to Use Virtual Events to Promote eLearning Programs

Higher Logic

Resource: 6 Key Features of the Best Learning Management Systems. Offer resource links to other courses and content within the webinar platform and on the webinar registration page. Send a follow-up email to both attendees, and those that registered but did not attend, with a link to the free on-demand webinar afterward.

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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

To supplement the webinars, provide additional online courses and certifications through a Learning Management System (LMS) and boost your non-dues revenue even more. Want to learn more about automating your email communications ? Check out the Ultimate Guide to Marketing Automation, available below.

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Increase Member Engagement with an Online Learning Challenge

WBT Systems

When you invite members to participate in a learning challenge, and guide and support them throughout the challenge, they’ll become more comfortable with online learning and your learning management system (LMS). Why learning challenges are a fit for association members. Planning your learning challenge.

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Nailing New Member Onboarding: Everything You Need To Know

MemberClicks

Access to your members-only content, online community, learning management system, job board, etc. To make sure these communications actually happen (especially given how busy you are), we recommend setting up an automated email marketing campaign targeting your new members exclusively.

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Association Software 101: How to Find the Best AMS Platform

Protech

Typically, this software includes features like membership directories, billing and payment processing, online community capabilities, reporting, event management, and marketing tools. Here are two examples of how these work in the context of association management: Integrations.