WBT Systems

AUGUST 29, 2017

No matter how hard you sell your online course or educational program, your prospect’s purchasing decision is most influenced by what others tell them or what they see others do—that’s the power of social proof. Your association can leverage the power of social proof when marketing your online learning programs.

Marketing 192

Marketing How To Course Discount 192

Reid All About it

APRIL 12, 2024

Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. by Tony Rossell, Marketing General Inc.

Revenue 256

Revenue Strategy Price Newsletter 256

Reid All About it

MARCH 17, 2023

With for-profit and higher ed competition growing, your association’s online courses must stand out in the crowd. But excellent content isn’t enough to gain market share. Newsletters. shares 15 ways to improve your newsletter content and delivery. Content is a commodity, says WBT Systems. But do you? More info/register.

Revenue 205

Revenue Certificate Committee Leadership 205

WBT Systems

FEBRUARY 27, 2018

But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. The best kind of marketing is content marketing because it helps you develop a relationship with your readers.

Content 150

Content Marketing Education Course 150

Association Success

APRIL 16, 2018

The answer to our question came in the form of a partnership with an event tech company called snöball, influencer marketing. You can even send personalized graphics for each speaker and each session, as well as for the sponsors, so that their marketing strategies are as individual as possible. We used this system, originally.

Tools 60

Tools Marketing Newsletter Project 60

Higher Logic

DECEMBER 22, 2015

James Baumann , Director of Communications & Marketing, The Association of College & University Housing Officers - International (ACUHO). James Baumann (ACUHO): AS a director of communications, I was interested in community as an outgrowth of social media. I took Ben Martin’s online course and found value.

Social Media 120

Social Media Library Resources Guidelines 120