Associations Now

MARCH 12, 2024

Associations have more opportunities than ever to engage with their communities via email, though challenges remain in terms of personalization, targeting, and data security. The 2023 Association Email Benchmark Report , published last month by the technology firm Higher Logic, highlighted the virtues of sophisticated email marketing.

Report 59

Report United States Analysis Email Marketing 59

Association Success

NOVEMBER 17, 2020

Craft an engaging email newsletter. Email marketing is one of the most engaging forms of content your association can publish. The insurance giant offers two newsletter options: A regular round-up of new posts from the Aetna blog. Many organizations offer a white paper in exchange for an email address.

Content 148

Content Newsletter Sample Video 148

Freestone

APRIL 11, 2024

Introduction Does it feel like your continuing education program spends all its time creating content and building courses? Repurposing some of your most attended events, learning courses, or webinars can also help you attract new learners to your program.

Content 78

Content Revenue How To Social Media 78

Associations Now

JANUARY 31, 2017

Read on for some suggestions on to improve your email production workflow. Here’s a bit of a conundrum to start out the year: Despite all the complaints about email filling up our inboxes and generally annoying us, email newsletters and marketing messages are doing pretty well from an attention-grabbing standpoint.

Email Marketing 40

Email Marketing Marketing Tools Newsletter 40

Associations Now

FEBRUARY 16, 2016

While email marketing is the bread and butter of most association marketing offerings, it often isn’t pushed to the full extent of its capabilities. A few months ago, I took a good, hard look at the state of email marketing from a design perspective, and I used some tough language in the headline to get the point across.

Email Marketing 40

Email Marketing Marketing Newsletter Course 40

Reid All About it

MAY 12, 2023

They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Newsletters. shares 15 ways to improve your newsletter content and delivery. But do you? Virtual for in-person attendees. 1 CAE credit. More info/register.

Chicago 200

Chicago Newsletter Mooc Education 200

Higher Logic

MAY 8, 2019

The logic here being, if someone wants to be a member, then that person also wants to receive emails from the organization. Members may want email from you, but only on topics that are relevant to them. If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.)

Tips 166

Tips Email Marketing Newsletter Communications 166

Freestone

APRIL 11, 2024

Introduction Does it feel like your continuing education program spends all its time creating content and building courses? Repurposing some of your most attended events, learning courses, or webinars can also help you attract new learners to your program.

Content 52

Content Revenue How To Social Media 52

Freestone

MARCH 4, 2024

Consider leveraging a newsletter which highlights upcoming continuing education courses, exciting events, and special learning opportunities to show off your program. Further enhance the learning experience and drive learner retention by ensuring course registration and event signups are easy. Sponsor acquisition.

Strategy 52

Strategy Marketing How To LMS 52

Reid All About it

JULY 7, 2023

Self-paced online courses. Designing asynchronous (self-paced, on-demand) online courses is even tougher, but WBT Systems gives you a head start. They share 19 activities to build into your asynchronous courses that will make them more effective and enjoyable. Should you continue as planned or course correct?

Tools 195

Tools Education Newsletter Chicago 195

Higher Logic

OCTOBER 24, 2018

I’m not here to tell you exactly what the best email design is (that’s pretty subjective anyway), but I am here to strengthen your knowledge of the basics with critical tips and inspiration based on my experience as an email marketer in the association and B2B demand generation world.

Tips 89

Tips Email Marketing Newsletter Content 89

Membersuite

FEBRUARY 17, 2022

Host webinars, live and on-demand online courses, on-demand recordings, and virtual and in-person conferences and other educational events. The pass provides access to a collection of courses, programs, and recordings, or a specific number of credits. Market Need #2: Improve Their Company’s Operations and Market Reputation/Share.

Revenue 135

Revenue Certificate eBook Education 135

Disciple Media

MAY 24, 2023

Email marketing can be extremely cost-effective. But before you can engage in email marketing you need to have an email subscriber list. In the guide below we’ll cover all aspects of creating an email list that will become an integral part of your growth strategy. Will you use email to augment digital ads?

How To 36

How To Email Marketing Newsletter Discount 36

WBT Systems

JUNE 26, 2017

If your association builds an industry-wide marketing campaign around the challenge, you’ll attract the attention of professionals beyond your membership. They’ll have the opportunity to see what it’s like to be an active member of your community—and you’ll have the opportunity to add them to your email marketing list.

Member Engagement 160

Member Engagement LMS Discount Education 160

Higher Logic

NOVEMBER 27, 2018

You should bring in as much data as you think you’ll need during the integration, but then, you can hone in on a few usable pieces of data to improve your marketing automation campaigns. Email marketing is a piece of marketing automation, but marketing automation improves email marketing’s features exponentially.

Marketing 196

Marketing How To Email Marketing Tips 196

WBT Systems

AUGUST 29, 2017

No matter how hard you sell your online course or educational program, your prospect’s purchasing decision is most influenced by what others tell them or what they see others do—that’s the power of social proof. How can your association glom onto the social mojo of influencers in your industry when promoting your online courses?

Marketing 192

Marketing How To Course Discount 192

Aptify

NOVEMBER 5, 2020

Let them know what communications you’ll be sending them, such as your member newsletter, and how often they’ll receive those communications. Direct them to online resources, such as your calendar of events, career center, and online learning courses.

How To 148

How To Newsletter Examples Communications 148

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. 5 Secrets of Email Marketing Geniuses.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. 5 Secrets of Email Marketing Geniuses.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Forj

MARCH 8, 2017

As an association professional reading this blog, you are likely providing courses or certification programs for your members. courses already taken? of course sales? # of course enrollments. Use your social channels, newsletter, and email marketing. What are you trying to accomplish? Non-Member?

Video 70

Video Process Certificate Course 70

Higher Logic

FEBRUARY 7, 2019

Regardless of which type of industry marketer you are – association, corporate, B2B, you name it – you might identify with these challenges. Thankfully, we include some resources to help you put your best 2019 marketing strategy into action (with minimal headaches, of course). Of course it does. Bonus: Relatable GIFs ??.

Marketing 149

Marketing Video Resources Content 149

Higher Logic

OCTOBER 12, 2017

That’s why we’ve put together a refresher course on some of the greatest advantages of using technology as part of your nonprofit fundraising strategy. You can analyze your constituent data (stored in your trusty CRM, of course) to discover any existing preferences and make inferences about how you could best expand your fundraising strategy.

Technology 179

Technology Strategy Software Tools 179

Higher Logic

MAY 29, 2020

Online engagement tools open up a new world of advertising space and give you a new way to attract sponsors with compelling and diverse offers around events, community ad space, and member newsletters and mailings. Promote your publications and subscriptions. Give members a place to learn and find the right content.

Social Media 254

Social Media Tools Member Engagement Revenue 254

ISAE

APRIL 4, 2024

Prior to that, he ran email marketing for President Obama and served as Campaign Director for MoveOn.org. Patrick hosts FreeWill’s popular webinar series, educating thousands of nonprofit fundraising professionals each month about planned and non-cash giving strategies.

Examples 40

Examples Strategy Review Discount 40

Disciple Media

FEBRUARY 7, 2024

Are you planning to provide insightful articles, exclusive videos, interactive courses, or perhaps a mix of these? Leveraging multi-channel marketing: Utilize a mix of digital marketing channels – social media, email marketing, content marketing, and SEO. A multi-channel approach works best.

How To 36

How To Social Media Content Price 36

Associations Now

SEPTEMBER 26, 2017

But, of course, social media isn’t—and shouldn’t be—the only way to market and start a conversation about your annual meeting. Tout segmented programming via email. Email marketing is a critical event marketing tool, but the content of those emails needs to be as personalized as possible.

How To 53

How To Social Media Newsletter Video 53

Associations Now

NOVEMBER 11, 2019

Then, of course, there are all those vendor relationships to manage. Earlier this year, the email-marketing tool MailChimp publicly broke ranks with a longtime partner, Shopify. And how should you react?

Tools 57

Tools Price Cost Newsletter 57

Fonteva

DECEMBER 19, 2019

Email marketing. Email marketing. Consider measuring your email open and click-through rates, which members opted to receive your newsletter, and how often members respond to your correspondences. With Fonteva, you can offer certifications, learning events, online courses, and more. Live events.

Member Engagement 59

Member Engagement Strategy LMS Class 59

Association Briefings

OCTOBER 19, 2020

Of course you have. Your initial welcome email should put their possible remorse to bed. Keep it brief and keep the discussion broad (unless, of course, you have an arrangement with an affinity partner to highlight the heck out of their particular benefit). EXAMPLE: We’ve already subscribed you to our weekly e-newsletter.

Examples 52

Examples Course Newsletter Social Media 52

MemberClicks

APRIL 4, 2023

Community-building features such as email updates, shared event calendars, and group workshops. An integrated newsletter to manage subscriber lists and send updates all in one place. Course creation features that enable organizations to create educational opportunities for members.

Price 52

Price Directory Membership Management Software 52

Reid All About it

SEPTEMBER 30, 2022

Newsletter engagement. Side note: I subscribe to a ridiculous number of newsletters, but I always open Marginal Revolution because I know it contains only two short posts. Johanna Morlock-Abbasi, assistant director of email marketing, Bradford Exchange. Julie Stuck, email strategist, Validity. More info/register.

Blended Learning 41

Blended Learning Software Education Marketing 41

Aptify

DECEMBER 6, 2017

The first goal of a marketing plan is to attract the attention of your different target audiences: prospective and existing members, attendees, learners, and customers. Your “offer” could simply be more attention in the form of return visits to your website or blog, or perhaps subscribing to a newsletter.

Marketing 56

Marketing Software Content Process 56

Mizz Information

SEPTEMBER 26, 2012

I will say this--the main benefit of Feedblitz, as I understand it, is the email marketing feature. It talks about custom features like branded email campaigns--but I swear I've clicked every link on the back end of my account and can't for the life of me find where to customize any email anything.

Newsletter 40

Newsletter Revenue Email Marketing Price 40

Mizz Information

SEPTEMBER 26, 2012

I will say this--the main benefit of Feedblitz, as I understand it, is the email marketing feature. It talks about custom features like branded email campaigns--but I swear I've clicked every link on the back end of my account and can't for the life of me find where to customize any email anything.

Newsletter 40

Newsletter Revenue Email Marketing Price 40

Mizz Information

SEPTEMBER 26, 2012

I will say this--the main benefit of Feedblitz, as I understand it, is the email marketing feature. It talks about custom features like branded email campaigns--but I swear I've clicked every link on the back end of my account and can't for the life of me find where to customize any email anything.

Newsletter 40

Newsletter Revenue Email Marketing Price 40

Fonteva

SEPTEMBER 19, 2019

Each year, associations work hard to host memorable events and offer educational courses to keep their members engaged and invested in the community. The more data you have, the better your team can plan and create engaging programs such as events, conferences, and educational courses. Marketing and communication options.

System 40

System Software Tools Association Management 40

MemberClicks

JANUARY 6, 2022

Here are a few ideas: Send a welcome letter, email, or card Send a welcome package with everything new members need to know Host a welcome event for new members Spotlight new members on your website or in a newsletter Give new members a chance to introduce themselves at your next meeting. Call prospective members. Put up flyers.

Recruiting 52

Recruiting Recruitment Discount Social Media 52