Association Analytics

MARCH 13, 2024

Next, you’ll want to decide how to weigh the various activities and products your association provides members access to , including but not limited to, courses, webinars, conferences, volunteer events, and more. Membership – This person works to get unengaged members more involved in the organization and target non-members for recruitment.

Review 169

Review Member Engagement Process Examples 169

Association Adviser

OCTOBER 4, 2013

Are you at a stalemate when it comes to recruiting and retaining members? Create a contest and challenge members to recruit others to join. For each new recruit, the member’s name goes into a drawing for an iPad. Branch out from the typical places you recruit members. Julie Frey, APR, CPRC. Expand your network.

Recruiting 60

Recruiting Recruitment Florida Certificate 60

Associations Now

AUGUST 31, 2016

And, as the group grew in size, Barkan touted its increasing numbers in his templated recruiting messages. The newsletter is free to anyone, while the journal and research study come free with a paid membership. Of course, many associations (and likely most of our readers here at Associations Now ) aren’t starting from scratch.

Recruiting 64

Recruiting Recruitment Strategy Newsletter 64

Freestone

FEBRUARY 29, 2024

By making learning flexible, you can also reach non-members, boosting recruitment and driving non-dues revenue. To attract non-members within your industry, consider leveraging your LMS to create on-demand courses covering hot topics.

LMS 52

LMS How To Certificate Learning Management System 52

WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. Recruitment strategy: help millennials get jobs. A targeted newsletter and streaming video series helps them build rapport with prospects. They’ve built content partnerships with recruiters and PR agencies.

millennials 150

millennials Resources North Carolina Certificate 150

MemberClicks

APRIL 28, 2022

Recruiting new members and keeping them engaged is a crucial activity for all associations. This kind of job board is valuable for both members and job seekers, of course, but it’s yet another potential revenue stream for your organization as well. Spotlight young members in your newsletter. Host fun and casual events.

Tips 98

Tips millennials Newsletter Recruiting 98

Reid All About it

JANUARY 28, 2022

If the registration numbers for your educational programs are disappointing, WBT Systems shares several reasons people don’t commit to online courses and conferences. 25 Ways to Take Your Newsletter to the Next Level. The weekly list of free educational events and resources for the association community…. Registration resistance.

Newsletter 195

Newsletter Survey Team Software 195

Aptify

NOVEMBER 5, 2020

Your membership recruitment efforts worked! Let them know what communications you’ll be sending them, such as your member newsletter, and how often they’ll receive those communications. Direct them to online resources, such as your calendar of events, career center, and online learning courses. You have new members.

How To 148

How To Newsletter Examples Communications 148

Membersuite

JANUARY 24, 2023

Focus on microlearning—short videos and course modules that are easy to fit into a busy day. You’re more likely to recruit them as members if you offer discounted young professional or virtual membership tiers. Ask industry suppliers to sponsor scholarships for Gen Z too. ROI is everything for them.

millennials 144

millennials Social Media Discount Newsletter 144

EventMobi: Association Events

JUNE 26, 2023

In fact, 43% of associations find that offering a conference discount is the most effective way to recruit new members. When members are doing something cool in your community, give them a shoutout in your newsletters and social media. Member newsletters Newsletters are a great place to send updates across your membership base.

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Reid All About it

MAY 12, 2023

Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should carefully plan and design each edition. shares 15 ways to improve your newsletter content and delivery. But do you? Virtual for in-person attendees. No plan, no progress. 1 CAE credit.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. 4 CAE credits for 4-week course. Curated reading lists are the best, right? 1 CAE credit.

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

JANUARY 8, 2021

17 non-negotiable things your email newsletter needs right now. ( On the side, garlic bread, of course. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Ann Handley ).

Las Vegas 370

Las Vegas Case Study Conference LMS 370

Reid All About it

MARCH 11, 2022

15 Ways to Take Your Newsletter to the Next Level. Email newsletters are a great way to share industry news with your members, but a lot has changed in the world of email. Membership Roundtable Discussion: Recruiting Student and Early-Career Members. Swap successful practices in student and early-career membership recruitment.

LMS 195

LMS Revenue Los Angeles Newsletter 195

Blue Sky eLearn

JANUARY 14, 2019

Once you know where your target audience spends their time, plan a course of action that allows you to take advantage of the unique pros and avoid the cons of each platform while conducting outreach. For example, your organizations can offer each other: Advertising space in emails or newsletters. What types of content could that be?

Strategy 157

Strategy Social Media Discount Newsletter 157

Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. The goal: Every year, bringing in new members is likely to be on your association’s list.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Blue Sky eLearn

JANUARY 14, 2019

Once you know where your target audience spends their time, plan a course of action that allows you to take advantage of the unique pros and avoid the cons of each platform while conducting outreach. For example, your organizations can offer each other: Advertising space in emails or newsletters. What types of content could that be?

Strategy 150

Strategy Social Media Discount Newsletter 150

Aptify

AUGUST 16, 2019

The job seekers who use your job board (members and prospective members alike) also use other popular sites such as Google, Indeed, Glass Door, Zip Recruiter, and LinkedIn. In addition, you can include a jobs feed or widget in your member and prospective member e-newsletters with recently posted jobs that sponsors have paid extra to promote.

LMS 69

LMS Newsletter Revenue Course 69

Higher Logic

MAY 8, 2019

If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.) A medical society's email communication may not be the proper arena for a very casual use of hipster slang (unless the society is trying to recruit or retain hipsters, of course).

Tips 166

Tips Email Marketing Newsletter Communications 166

Reid All About it

JANUARY 21, 2022

If you’ve attended a course or session where you’ve had to recall and produce what you’ve been learning, you’ve benefited from retrieval practice. Learn how board skills tracking can help you identify critical gaps and engage in more strategic board member recruitment. 25 Ways to Take Your Newsletter to the Next Level.

Survey 195

Survey Newsletter Price Technology 195

Membersuite

SEPTEMBER 10, 2022

Since events are one of the top membership recruiting methods, try coupling a trial membership with a discounted or free first event. . #4. This affordable subscription could include your members-only website, newsletters, and perhaps a webinar series. Of course, you could carve out exceptions where it makes sense.

Price 135

Price Discount Marketing Newsletter 135

Aptify

AUGUST 16, 2019

The job seekers who use your job board (members and prospective members alike) also use other popular sites such as Google, Indeed, Glass Door, Zip Recruiter, and LinkedIn. In addition, you can include a jobs feed or widget in your member and prospective member e-newsletters with recently posted jobs that sponsors have paid extra to promote.

LMS 56

LMS Newsletter Revenue Course 56

Reid All About it

JUNE 30, 2017

Prepare your association for the inevitable ransomware attack , say the guys at DelCor Technology Solutions, and, of course, they tell you how. And finally, here’s one for you my freelance friends: a post by Jocelyn Glei—who by the way has a good newsletter —about maintaining your sanity and productivity when you work alone all the time.

Chicago 153

Chicago DC Washington LMS 153

MemberClicks

SEPTEMBER 29, 2022

A big plus: it can also help with your recruitment efforts. Offer ad space in your organization’s newsletter. In addition to banner ads, you can offer ad space in your organization’s monthly or weekly email or printed newsletters. Sell branded merchandise. This will encourage them to continue advertising with your organization.

Revenue 98

Revenue Tips Certificate Social Media 98

MemberClicks

JANUARY 6, 2022

And one of the best ways to take your recruiting efforts on the road is with a networking mixer. To encourage your current loyal members to participate, offer an incentive for those who send you successful new recruits. Another kind of recruitment event you can host is a bring-a-friend meeting. Ask members for recruitment ideas.

Recruiting 52

Recruiting Recruitment Discount Social Media 52

MemberClicks

JANUARY 6, 2022

And one of the best ways to take your recruiting efforts on the road is with a networking mixer. To encourage your current loyal members to participate, offer an incentive for those who send you successful new recruits. Another kind of recruitment event you can host is a bring-a-friend meeting. Ask members for recruitment ideas.

Recruiting 52

Recruiting Recruitment Discount Social Media 52

Reid All About it

FEBRUARY 5, 2021

A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Host: Fridays@4.

San Diego 370

San Diego Price Strategy Education 370

Reid All About it

APRIL 12, 2019

MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Here’s a little piece I did on microvolunteering —one of my longtime soapbox topics—for my state association’s newsletter. Public philosopher Roman Krznaric says we need to reinvent democracy for the long-term.

LMS 276

LMS Pennsylvania Innovation Education 276

Protech

JUNE 11, 2020

The responses will allow you to map out several “career paths” t o share with your members based on their title, salary, top skills, relevant jobs, descriptions, course certifications, event registrations and more. Lastly, associations are now communicating with members via a digital recruitment guide.

Revenue 83

Revenue Tips Social Media Communications 83

Aaron Wolowiec

FEBRUARY 24, 2015

According to “3 Keys to More Referrals: Leverage Your Member Love,” engaging happy members can be a powerful member recruitment tool. Of course, not all members will be willing to refer. Touchpoints are all the ways in which you engage members, from telephone interactions to email newsletters to social media.

Survey 100

Survey Newsletter Marketing Social Media 100

MemberClicks

APRIL 5, 2022

Help Businesses Recruit Top Talent with a Job Board on your Chamber Website. This will give you the power to post online: Educational courses Relevant learning resources Online certification programs. You can host a PD workshop online through courses and videos. 9 Ways You Can Support Local Business. by December 2021.

Directory 52

Directory Social Media Video Discount 52

Aaron Wolowiec

JULY 18, 2012

You may know that Higher Logic is the leader in social media and collaboration solutions for associations, not-for-profits and member-based organizations worldwide – and, of course, Lauren Wolfe and I go way back as long-time members of ASAE’s Young Association Executive Committee. Develop a library of resources.

Member Engagement 100

Member Engagement Content Conference Social Media 100

MemberClicks

NOVEMBER 14, 2023

It’s more cost-effective for you to retain an existing member than to recruit a new one. Your welcome strategy will be tailored to your organization, of course, but should aim to answer any frequently asked questions, get the member excited about upcoming opportunities, and express your gratitude for their involvement.

Newsletter 59

Newsletter Strategy Social Media Survey 59

WBT Systems

SEPTEMBER 5, 2017

Many podcasts hosts take a few minutes during episodes to promote one of their products or services: a book, online course, in-person event, or appearances elsewhere. Use your podcasts to blatantly recruit members too. Slate runs pledge drives on its podcasts for its paid membership program, Slate Plus.

Content 150

Content Education Products millennials 150

Reid All About it

MARCH 19, 2021

Two proven tips to increase your newsletter’s open and click rates. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Quick hits. Ann Handley via Jaina Mistry, Litmus ).

LMS 370

LMS Nashville Strategy Video 370

Aptify

JULY 24, 2019

That means the people who use your job board also use other sites such as Google, Indeed, Glass Door, Zip Recruiter, and LinkedIn. Include a jobs feed or widget in your member and prospective member e-newsletters with recently posted jobs that sponsors have paid extra to promote. Deliver the offline learning experience online.

Revenue 56

Revenue LMS Newsletter System 56

Aptify

JULY 22, 2019

That means the people who use your job board also use other sites such as Google, Indeed, Glass Door, Zip Recruiter, and LinkedIn. Include a jobs feed or widget in your member and prospective member e-newsletters with recently posted jobs that sponsors have paid extra to promote. Deliver the offline learning experience online.

Revenue 56

Revenue LMS Newsletter System 56