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Turn Your Social Media Goals Upside Down

Association Adviser

It shows all too clearly that social media is still considered a broadcast medium by many associations. Too many associations still treat social media as a one-way broadcast medium and are missing great engagement and intelligence-gathering opportunities from members. percent agree); member recruitment (10.8

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

My YouTube examples don’t quite fit this lofty definition. My first bit of advice is, don’t treat recruiting these experts casually. Associations are ideally positioned to fill that need in a way that social media and other online activities cannot. A social media following doesn’t guarantee that exclusive pedigree.

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Daily Buzz: Communicate Value Regularly

Associations Now

Colleen Bottorff writes on the MemberClicks blog that instead of working hard to convince potential members of your value in occasional recruitment campaigns, you should show it to them continuously through your regular communications. Sprout Social shares eight other social media insights that marketers need to know.

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Keeping Email in the Mix: Association Marketing and Young Professionals

Association Briefings

They’re the ones who shaped the industry; who recruited new members based on word-of-mouth. For successful organizations, a good portion of marketing budgets are being spent on recruiting, retaining and engaging with these younger professionals. For this post, we’ll use the Pew Research Center’s generational , definitions.

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5 Things Your Members Want from Your Association

MemberClicks

You can share info with them via your: Website Newsletter Online community Social media channels. It’s these types of qualities that will work wonders when it comes to building relationships and improving membership recruitment and retention. And be personable! Convenience. Those should be easily accessible.

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Defining Your Member Value Proposition

MemberClicks

In this article, we will explore the definition of a value proposition and why it is important. When it is complete, however, you will have a very valuable marketing tool to use in your recruitment process. One strategy commercial interests have employed for years is creating a unique value proposition.

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Speakers Required To Promote Your Conference In Social Media Must Follow FTC Endorsement Guidelines

Velvet Chainsaw

Jenise Fryatt , co-owner/marketing director for Icon Presentations AV for events, recently wrote about speaking on social media for a large industry conference. Promote her attendance/session on her blog and in her newsletters. I think this is definitely what many conferences should do.