Association Freak

APRIL 10, 2024

Members pay dues in return for a defined set of benefits, which may include access to exclusive content, discounts, events, or networking opportunities. Understanding the Association Membership Model An association membership model establishes a value exchange between your organization and its members.

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Association Analytics

FEBRUARY 20, 2024

Not surprisingly, a 2020 report from Wild Apricot showed that 68% of organizations have difficulty growing membership. Don’t discount thought leadership for the top of funnel audiences. Or offer them a discount on membership? It’s no secret that growing membership is hard. What’s slowing these association’s down?

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Higher Logic

AUGUST 1, 2019

The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional). The report is built on survey responses from over 800 associations. The Top 3 Ways Associations Recruit New Members. Local Events/Meetings.

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Higher Logic

OCTOBER 22, 2019

Learn more using reporting features. Apply early bird and other member discounts. Your members will appreciate registration discounts in return for joining your association or signing up early for your next event. When eligible members register for your event, these discounts will apply automatically. Customizable.

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Membership Marketing

AUGUST 9, 2023

The good news from the 2023 Membership Marketing Benchmarking Report is that many associations experienced a remarkable rebound in membership counts. A total of 49% of associations report an increase in membership counts. Use this link to access the full report. Membership value. Nothing is behind a password wall.

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Spark Consulting

AUGUST 7, 2019

Per Marketing General’s most recent (2019) edition of the Membership Marketing Benchmarking Report , offering a grace period of 2-3 months is correlated with higher retention rates: (Chart from page 38 of MGI’s 2019 Membership Marketing Benchmarking Report ). Maybe shift to a December calendar renewal deadline.

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Blue Sky eLearn

DECEMBER 6, 2019

Invest in reporting features. You can also provide multiple registration options like group registrations, early registrations, or member discounts. Invest in reporting features. However, tools with capable reporting features help your team develop better future engagement strategies. Drag-and-drop reports.

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EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. According to the ASAE Foundation’s Association Operating Ratio Report , membership dues make up 45.4% The solution? Implementing proactive member engagement strategies!

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Nimble AMS

MARCH 29, 2022

You can also use personalization data to present special offers and discounts to members who have reached certain levels of engagement with your organization. . The Salesforce State of the Connected Customer report shows that 72 percent of purchasers expect vendors to personalize engagement to their needs. .

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EventMobi: Association Events

SEPTEMBER 21, 2023

How to Increase Membership Retention According to the 2022 Membership Marketing Benchmark Report , the median membership renewal rate currently sits at around 84%. Over 50% of consumers say loyalty points and discounts make them stick by a brand longer—and the same logic applies to membership organizations.

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Nimble AMS

SEPTEMBER 30, 2021

In the 2020 State of the Connected Customer 4th edition report, Salesforce found that consumer experiences fall significantly short of customer expectations. Consider these statistics from the report: 52% of customers expect offers to always be personalized — up from 49% in 2019. The same goes for your members and your association.

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Associations Now

JANUARY 21, 2024

Regular check-ins are essential for workers, according to multiple recent reports. According to a new report by the Arbinger Institute , a full 30 percent of respondents said that such reviews are “not useful or a complete waste of time.” More regular check-ins are a common approach to getting away from the dreaded annual review, of course.

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GrowthZone

FEBRUARY 1, 2022

Member discounts, online meetings, directories, and medical or retirement benefits were added programs respondents mentioned. To see all of the trends, download your copy of the report. In its 8th year, the survey report has consistently proven to be GrowthZone’s most sought-after association resource.

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Membersuite

SEPTEMBER 10, 2022

Early-career professional: dues are discounted for a limited number of years or until the member reaches a certain age or career milestone. Professionals in transition: dues are discounted for people who have been laid off or entering the profession from another career. . #3. Benchmark compensation or operations survey reports.

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CSAE

JUNE 1, 2023

Visit our online bookstore to make your selection and use the promo code: SPRINGBOOKSALE2023 to unlock your discount. All titles in the CSAE bookstore are 10% off through June 30, 2023. Visit the bookstore CSAE’s publications are a valuable resource for association and not-for-profit professionals and volunteers.

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Blue Sky eLearn

AUGUST 22, 2019

Being able to easily access data and reports once things get going will also be an important piece to the LMS puzzle. . You should have the ability to set up discounts and provide coupon codes as well. Flexible Reporting. Are you able to export the report and manipulate the data? Revenue Opportunities. Advertising?

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Aptify

APRIL 6, 2022

Efficient reporting – Aptify lets you view, report on, and interact with data in real time. You can use more than 250 built-in reports and dashboards, many of which allow you to drill down into each piece of data directly from the dashboard for more details. This helps you free up staff time for higher value work. Learn more.

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WBT Systems

FEBRUARY 21, 2017

From managing scheduling and facilities for educational sessions at the conference, to enabling your members to record their attendance and credits earned in their training history, to reporting attendance for post-conference analysis – do you have one system that can simplify and manage all of this for you? . You might be surprised.

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Smooth The Path

MARCH 13, 2018

Top performers are more likely to give discounted or free conference registration, a discount on an educational product, a bookstore discount, a free research report or guidebook. Through these samples, new members get a taste of the value the association can provide to them.

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Blue Sky eLearn

JULY 30, 2019

This could mean email blasts and posts on social media to start creating buzz, as well as providing incentives and discounts for early visitors. Each activity would be tracked in the backend of the LMS and then you’d be able to run reports to award prizes. . We see these tactics often, in all aspects of life. Promote In-Person Events.

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Membersuite

AUGUST 5, 2022

Here’s why revamping your membership model is so important right now: Before the pandemic, 81% of association CEOs said younger members were not interested in traditional membership models, according to Association Laboratory’s Looking Forward 2020 report. Young people don’t care about member rates for events or products they can’t afford.

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Nimble AMS

APRIL 19, 2023

Send impact reports. Perks could include discounts on membership , event registration, allowing members to teach professional development sessions, or offering mentorship opportunities. During the event, celebrate your volunteers for their dedication to your program, your mission, and the entire organization. Offer volunteer perks.

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Aaron Wolowiec

AUGUST 19, 2014

Perhaps one of the most popular options is discount programs. According to the report, only 24 percent of associations provide discount programs for their members. But who doesn’t love a discount? Good discount programs include gym memberships, prescription drugs, office supplies and pet products.

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Associations Now

JUNE 8, 2016

A new report released this week by the Association of National Advertisers makes some bombshell claims about how agencies and media buyers are using rebates and other means to receive kickbacks. According to a new report released by the Association of National Advertisers (ANA) this week, the digital advertising space has a major problem.

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Higher Logic

MAY 1, 2018

Make sure the software you choose can produce intuitive reports or can quickly and accurately export your data to a trusted third-party reporting system. Discounted registration. As an incentive, offer returning members a discount to your next event if they present their ticket to a previous event. Free merchandise.

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Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. While a poor retention rate is bad news, the good news is that each reported reason is preventable. 23% of associations reported members found l ack of value.

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Delcor

MARCH 31, 2020

Portal for self-reporting external CEUs. Do you provide member discounts? Do certain membership tiers or customer types receive a discount or credits? Do you use promo credits, product bundling, and/or bulk discounts? What are your reporting needs? Do you offer (or wish to offer) digital badges? Certifications.

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WBT Systems

OCTOBER 3, 2017

This recently released report, based on a survey of more than 200 associations, describes how trade and professional associations are using technology to enable and enhance learning. You can listen to Jeff Cobb and Celisa Steele, co-founders of Tagoras, discuss highlights of the report on episode 99 of their Leading Learning podcast.

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Associations Now

AUGUST 25, 2014

Discount stores are still leading brick-and-mortar retailers, but college students are leaping toward online shopping. However, online purchasing still doesn’t hold a candle to the old standby—the discount store. The post Report: Families Slower to Buy Back-to-School Gear This Year appeared first on Associations Now.'

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Membership Marketing

FEBRUARY 22, 2023

The MGI Membership Marketing Benchmarking Report highlights year after year the importance of a defined engagement program supporting a more favorable outcome in member retention. The data statistically shows this positive outcome but does not explain why putting an engagement program in place is so effective.

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Freestone

NOVEMBER 22, 2023

Community Brands reports that while professional development contributes to a small amount of non-dues revenue, 51% of members want training opportunities and certifications or credentials. Try offering holiday discounts to encourage learners to purchase more courses.

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Reid All About it

DECEMBER 8, 2023

Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps. TopClass LMS explains why and how associations should step up their efforts and shares examples of associations who have. Mobile apps.

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Associations Now

JUNE 7, 2019

A retail-focused Yes Marketing report finds that building value is more important to increasing long-term loyalty than simply adding something that everyone else has, like free shipping. So it’s worth noting what the 2019 Customer Lifecycle Report [registration], from Yes Marketing, has to say. The reason?

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Association Adviser

SEPTEMBER 13, 2012

Even in this digital age, many associations are reporting an uptick in attendance at their live events. September 2012 -- Did You Know? If you think it's been tougher to find hotel rooms and good seats at association conventions lately, you're not alone. By Association Adviser staff

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WBT Systems

JULY 31, 2018

According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Website visitors provide their email address in exchange for a download of a tip sheet, checklist, report, or ebook. Or, give young members a discount code to use on education.

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Membersuite

JANUARY 24, 2023

This post and the previous one share what I’ve learned from many research reports about Gen Z values and how your association can appeal to them. #1: You’re more likely to recruit them as members if you offer discounted young professional or virtual membership tiers. The focus here is on young Gen Z adults, 18 to 25 years old.

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MemberClicks

MAY 17, 2022

Offer a discount. Here are a few offers you may want to consider: A discount on membership. A discount on event registration. A free copy of your latest industry report (or some other valuable content piece). For example, If they want a discounted rate on your annual event, they must rejoin by the end of the month.

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