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Membersuite
FEBRUARY 17, 2022
The importance of revenue diversification was made painfully obvious during the pandemic. Associations that relied too heavily on one revenue source, like the annual meeting or membership dues, had a tough time. Revenue diversification is an essential strategy for achieving the financial stability needed to drive your mission forward.
Association Success
NOVEMBER 17, 2020
Craft an engaging email newsletter. Email marketing is one of the most engaging forms of content your association can publish. The insurance giant offers two newsletter options: A regular round-up of new posts from the Aetna blog. Many organizations offer a white paper in exchange for an email address.
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Association Success
SEPTEMBER 23, 2020
Create a downloadable resource. Downloadable content is a popular inbound marketing tactic, and for good reason. There are many ways to repurpose existing content into downloadable resources. Compiling helpful one-pagers into a downloadable bundle. Craft a limited run newsletter. Download our worksheet.
Higher Logic
MAY 29, 2020
While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.
EventMobi: Association Events
OCTOBER 19, 2023
Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! appeared first on EventMobi.
Higher Logic
FEBRUARY 7, 2019
As for the rest, consider some of our additional resources: 14 Blogs & Podcasts that Will Keep You Current on Online Community & Marketing Automation. Email Marketing vs. Marketing Automation [Explained]. 4 Ways to Take the Confusion Out of Your Marketing Automation Platform. Familiar with that headache?
GrowthZone
NOVEMBER 23, 2020
Generate revenue. Selecting a software platform that will meet all of your needs – member database, email system, billing and payment options, event platform, association website builder, and other useful services – can be challenging. Email marketing. Email marketing. Email marketing.
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