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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Signing up for a membership is not something today’s professionals shy away from, so it’s critical for today’s associations to discover how to get in front of their target market and successfully communicate their value. Subscriptions to everything from television to meals to razor blades are a booming business.

Strategy 169
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Level Up Your Marketing with Analytics

Association Analytics

Association membership marketing is much different than marketing a product for sale. With membership marketing, the key is to build loyalty. Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Sales are instant. Analyze Performance.

Marketing 169
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What sponsors want – and don’t want – from virtual conferences

Association Success

Many associations are missing the mark – and missing revenue potential – when it comes to their conference sponsorship offerings, according to the findings in our new white paper, “The New Sponsorship Model for Virtual Events.”. Our white paper provides examples of these marginal-value benefits include: Logo Placements.

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Association Marketers Choose Ca$h to Power Membership Marketing

Association Adviser

For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing.

CA 61
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Defining Your Markets for Campaign Efficiency

Vanguard Tech

Today’s guest post is written by Reina Munsch, Senior Director of Marketing at the American Pharmacists Association. There are many ways to market your association beyond traditional media. Start with your database and define your market segments. Many of the vendors you work with develop white papers and webinars.

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Digital Transformation: It’s All About Culture

Mariner Management

For more on how to do all that, download the full whitepaper for free at [link]. CAE, is a chief strategist with a primary focus on membership, marketing and communications. The post Digital Transformation: It’s All About Culture appeared first on Mariner Marketing & Management, LLC. Recruit your team.

Maine 62
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Data Based Decision Making and Experiments

Jamie Notter

Elizabeth Engel and Peter Houstle wrote an outstanding white paper earlier this year that provides a great map of the different aspects you will need to keep in mind if you want to get serious about data ( free download ). Could running both an email campaign and a social media campaign generate new registrants?