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Compelling Member Engagement

Potomac Core

Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members. Compelling Member Engagement Using “Pull” and “Push” . Case Study – Creating More Compelling Member Engagement.

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3 Association Growth Strategies

Potomac Core

growth , the race for talent, and disruptive innovation create opportunities for Associations and Professional Societies to become more essential. It’s all about alignment with industry and professional outcomes that your members care most about. 3 Association Growth Strategies. 3 Association Growth Strategies.

Strategy 164
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Data Driven Innovation

Potomac Core

If member companies introduce more innovation to drive more profitability, is your association positioned to respond with equal or greater amounts of innovative solutions? More importantly, the data can uncover new engagement opportunities that increase your association’s productivity and profitability. Next Steps.

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Association Outside In Innovation

Potomac Core

With so much new technology available, should associations develop an innovation strategy? Your association might want to understand what strategic initiatives it should put in place in order to drive your organization’s impact on member business outcomes. Rank the member’s desire for the Association to address these challenges.

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Disruptive Innovation Creates Association Opportunities

Potomac Core

Disruptive Innovation “describes a process whereby a smaller company with fewer resources is able to successfully challenge established incumbent businesses.” In a slowing and uneven global economy, are your members looking somewhere else for lower cost and innovative solutions? Big Data Strategies.

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Data Fuels Active Innovation

Potomac Core

In essence, economic data fuels active innovation at Associations. As global and domestic economies endure uneven performance, highly engaged boards who are strategic in focus are leveraging their industry associations to devise growth and operational excellence strategies. Data Driven Active Innovation.

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Association Innovation Delivers Growth

Potomac Core

Association Innovation Delivers Growth. For IARW , the International Association of Refrigerated Warehouses (Global Cold Chain Alliance Partner), these new and innovative capabilities are serving as an accelerant to revenue growth and retention. Return on Member Engagement. Association Innovation Delivers Growth.