Higher Logic

JANUARY 30, 2019

Knowing new member cultivation would not be a quick and easy fix, AARC identified great potential within the growing lapsed member base. AARC sought help through marketing automation. With new insight and perspective, AARC developed a targeted, custom win-back campaign strategy. Members lapsed in the past 3-6 months.

Case Study 149

Case Study eBook Member Engagement Class 149

Higher Logic

MAY 29, 2020

Their discussions, the resources they download, and the feedback they give you are all crucial to building your member personas. Additionally, you could suggest a “freemium” community membership for potential members to showcase the value of joining your association. Member Engagement and Retention. Growing Non-Dues Revenue.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Aptify

JULY 1, 2021

Every year, members leave your organization – they retire, change jobs or professions, go out of business, lose their professional development budget, or just leave for unknown reasons. As members go out the back door, you must keep new ones coming in the front. So, what strategies guide your plan for recruiting these new members?

Recruiting 146

Recruiting Recruitment Social Media eBook 146

Reid All About it

JUNE 7, 2019

MemberSuite recommends a member-first approach to your association’s email strategy. Should suppliers be members ? The Road to Member Engagement Is Paved with Personalized Marketing. Megan Lopez, senior marketing manager at Personify. Absolutely not? and bacon, of course. Tue 6/11 at 2 p.m. – 1 CAE credit.

Proposal 170

Proposal eBook Maine Tips 170

Reid All About it

MAY 29, 2020

WBT shares ideas for using what you learn during reboarding to better serve members. Virtual event ebook. Ellipsis Partners and Achurch Consulting have been burning the midnight oil on a virtual events ebook that’s definitely worth checking out. Virtual learning strategies. Virtual networking. Intriguing.

San Diego 259

San Diego Strategy Conference North Carolina 259

Higher Logic

OCTOBER 25, 2018

However, if improving the member experience is what’s behind your perceived need to update your AMS, you’re focusing your efforts in the wrong place – updating your database isn’t going to accomplish this. Rather, you should look to adopting the best member experience product to achieve your specific objective.

Tools 176

Tools Member Experience Software Marketing 176

Reid All About it

SEPTEMBER 3, 2021

If virtual or in-person conferences are part of your organization’s strategy—whether you’re a non- or for-profit, large or small organization—please complete the Tagoras 2021 Virtual Conferences survey. Mike Agron, Content Marketing Institute ). Presenter: Jarrett Way, Content & Digital Marketing Manager, Mighty Citizen.

Learning Management System 195

Learning Management System Education Technology Review 195

Smooth The Path

MARCH 14, 2017

In this case, we can’t identify one or a few common problems to be solved; the new members are just too diverse. Larger associations may be able to use a very sophisticated marketing automation system to direct new members, based on their demographics, to resources just for them. Instead, a high touch AVTP may work best.

Association Value 68

Association Value eBook Member Experience Resources 68

Higher Logic

JUNE 6, 2019

Could the same concept apply to building a community for your customers or members on social media? Social media is an important part of any organizational strategy. On social platforms, your members are bound to see ads, which isn’t necessarily bad. Let’s be real: Google and Facebook own the majority of the ad market.

Tips 136

Tips Social Media Revenue Content 136

Socious

DECEMBER 19, 2016

If you don’t, your redesign could fall flat, or worse, chase valuable members and prospects away. So don’t start redesigning your website until you’ve evaluated these five redesign components and how they will impact your association’s growth, strategies, and members. eBooks, white papers, research, and other offers.

eBook 100

eBook Project Cost Content 100

MemberClicks

MARCH 28, 2023

Choosing a platform that fits into your full membership management toolkit is the best way to optimize your membership strategy without significantly more work. With a focus on membership sites, online courses and coaching programs, Memberium offers various features to help organizations create and manage engaging member experiences.

Membership Management 52

Membership Management Software Directory Course 52

Reid All About it

JUNE 17, 2022

WBT Systems suggests strategies to reverse the decline in virtual and in-person conference registrations that many associations are experiencing right now. With this strategy, you draw people into a relevant conversation, identify their goals or needs, and respond appropriately—at scale, not individually. Membership marketing.

DC 39

DC Revenue Washington Leadership 39