YourMembership
AUGUST 24, 2016
I recently requested information for an upcoming conference from an association that I’ve been a member of for a few years. As expected, I received a confirmation email thanking me for the request and the approximate time I’d receive the brochure. But, I also received an email that stated I just created a new account to access all of their websites and tips about how to get started. as a new member.
Spark Consulting
AUGUST 24, 2016
Yesterday, I mentioned that associations have some inherent advantages in bridging the education to employment gap for the audiences we serve. What are they? (third post of The Association Role in the New Education Paradigm release week). Direct connection to employers. Experience with certification and credentialing. Market opportunity provided by our non-profit status.
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Socious
AUGUST 24, 2016
How can associations build loyalty and convince members to renew? According to research by Association Metrics , members who regularly engage by visiting the association’s website, attending conventions, and volunteering are more likely to remain loyal.
Higher Logic
AUGUST 24, 2016
What do you do when you’re on hold with a company’s tech support? Clean? Watch TV? Just sit on the couch waiting for the day it’ll all be over? We all have bad memories of waiting on hold for hours, being transferred from one representative to another, and still not resolving the problem. Although some companies are better than others, it’s frustratingly common.
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Associations Now
AUGUST 24, 2016
Working in association membership means you’ll always be failing a little bit. Defining your target levels of success, though, will help you make peace with the portion of members who don’t renew, who never read email, or who are just never quite satisfied. Long-time Los Angeles Dodgers manager Tommy Lasorda is widely credited with once summing up the 162-game baseball season like so : “No matter how good you are, you’re going to lose one-third of your games.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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Associations Now
AUGUST 24, 2016
The Society of Health and Physical Educators added state advocacy toolkits to its website, which aim to help health and physical education teachers promote programs in their own schools and communities. To better enable health and physical education teachers to successfully advocate on behalf of their profession, last week the Society of Health and Physical Educators—also known as SHAPE America—introduced State Advocacy Toolkits on its website.
Association Adviser
AUGUST 24, 2016
In an exclusive interview with ASAE President John Graham earlier this month, we learned that while mobile is a game changer and video is the new frontier, print media and live events continue to resonate with members of all ages and inclusiveness is the key to success. Look at innovation through two lenses—basic process improvement and big blue sky breakthroughs.
Associations Now
AUGUST 24, 2016
An attempt by the Department of Homeland Security to encourage people entering the country to provide their social media usernames has critics concerned about the potential ripple effects. The Department of Homeland Security isn’t winning a lot of fans from the tech world for the department’s latest proposal, nor is it winning supporters among civil liberties groups.
Beth Kanter
AUGUST 24, 2016
I’ve just returned from week-long leadership development program in Israel called “ Reality Storytellers ” hosted by the Schusterman Foundation. I was honored to travel around the country with 40 of the brightest and inspiring creative leaders, from screenwriters to speechwriters, publicists to producers, authors to filmmakers and more.
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Associations Now
AUGUST 24, 2016
The Hispanic National Bar Association this week announced that its new Cuba Task Force will focus on ensuring that the thawing relationship between the United States and Cuba moves forth in a way that benefits everyone involved. As the the United States’ relationship with Cuba gets cozier, the Hispanic National Bar Association is ready to help. HNBA is launching a task force directed at the revitalized relationship between Cuba and the U.S.
Associations Now
AUGUST 24, 2016
How one podcast network juiced engagement with its most die-hard users through Slack. Also: Why you should consider what might happen if you fail. Getting people sucked into the conversation around your organization can be tough. But Gimlet Media , a startup focused on podcasts (including a personal favorite of mine, Reply All ), appears to have figured it out—some of its most loyal listeners, who pay the company a $60 annual membership fee, are going so far as to send Gimlet employees cookies o
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