Wed.Sep 28, 2016

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Establishing the Business Value of Online Communities

Higher Logic

We can all agree that every organization's CEO and leadership team is accountable for determining what adds value to the business. The very best ones are focused on creating and delivering value for all stakeholders inside and outside of the organization. It is natural that the first question they ask when we talk about community is: Can community affect the bottom line?

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How to Lead Your Association Through Difficult Times

Socious

When it rains, it pours. And man, is it pouring. It seems like every few hours we hear another piece of crummy news from the media, our friends, or our coworkers. Something always seems to be going wrong, which may just be a symptom of the fact that we’re living in turbulent, uncertain times. Times that can be more than a little frightening.

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6 top tips for how to talk to your trustees about your communications work

Optimist Consulting

I recently read CharityComms’ new free best practice guide, “How to talk to your trustees about comms” . Whilst it is aimed at more traditional charities, I found many of the insights useful and transferable to membership bodies. While some boards understand the role and remit of their communications team and actively seek their help, the report illustrates that some boards do not share this interest in communications, and it offers ideas to overcome this and work effectively with your trustees

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Bonus content – Event Garde E-news – October edition

Aaron Wolowiec

Angie Ahrens, director of meetings and events, Connect Meetings. Q & A with Angie Ahrens , director of meetings and events for Connect Meetings. Follow her on Twitter. Learn: Q: What’s your favorite part about learning something new? A: The excitement of figuring out how I can work with this new information, as well as how I can share it with someone else!

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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How to Lead Your Association Through Difficult Times

Socious

When it rains, it pours. And man, is it pouring. It seems like every few hours we hear another piece of crummy news from the media, our friends, or our coworkers. Something always seems to be going wrong, which may just be a symptom of the fact that we’re living in turbulent, uncertain times. Times that can be more than a little frightening. Societal, professional, and personal problems are cropping up with dizzying speed, and they’re having a noticeable impact all over the world.

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Inbound Marketing’s Potential for Membership

Associations Now

As marketing technology advances and member habits evolve, the power of inbound marketing continues to grow. Is your association ready to make the leap? Even if you’ve never seen Field of Dreams , you know the line. “If you build it, he will come.”. More than a quarter-century later, that phrase is a business cliché. Though, often, it’s inverted to say you can’t just build something and expect people to flock to it.

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Should you be offering podcasts to your members?

Optimist Consulting

I was recently commissioned by a client to produce some podcasts, interviewing the winners of their awards. Podcasts are a growing medium – it is reported that 12 million podcasts are downloaded a week in the UK. The BBC shared in 2015 that its podcast downloads had increased by 36% year on year. With smartphones growing in popularity, people are choosing to consume audio, especially when on the go.

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Nonprofit Coalition Celebrates Banned Books Week

Associations Now

September 25 through October 1 marks Banned Books Week, an annual event that celebrates the freedom to read. The American Library Association hopes the nationwide event will also draw attention to the harms of banning books. What do The Adventures of Huckleberry Finn , Catch-22 , and The Catcher in the Rye all have in common? They’re all books that were banned at one point or another.

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Wednesday Buzz: BlackBerry Bows Out

Associations Now

The legacy smartphone maker pivots from devices to software. Also: why you probably shouldn’t design your own website. If you’ve been buying BlackBerrys because of their unique design, we have some bad news for you. On Wednesday, the smartphone maker—still famed for its mobile keyboards—announced that it will get out of the hardware business altogether starting next year, and while it will release devices in the future, the design of these phones will be outsourced.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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New Digital Media Industry Ad Exchange Promises Transparency

Associations Now

Digital Content Next, a trade group for online publishers, plans to launch an ad network under the B Corporation structure. The goal? Certified transparency. TrustX is open for (transparent) business. The brand-new advertising marketplace was just announced by digital-media trade group Digital Content Next , with the goal of ensuring more transparency to marketers that want to reach their customers via online ads. “It was clear that to move the needle on trust in the market, we needed to g

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Mobile Emergency Alerts Could Expand, but Wireless Group Sees Challenges

Associations Now

At a time when a prominent senator is calling for improvements to the Wireless Emergency Alert System, one association is pointing out that those improvements could put additional stress on the system at an inopportune time. The Wireless Emergency Alert System (WEA) has been in the news lately. The alert system—generally used to warn of inclement weather, to inform the public of an Amber Alert, or to draw attention to immediate safety concerns— was used earlier this month to publicize the name o

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Obesity Board Sees Success, But Patient Treatment Remains a Challenge

Associations Now

In recent years, the number of doctors certified by the American Board of Obesity Medicine has surged. But while the board is making progress, many physicians still lack a full understanding of obesity issues, leading to poor treatment of patients. Culturally and medically, obesity is a hard problem to solve, one that requires thinking differently and moving away from the status quo.